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Film Marketing Review - The One About 'Batman' (1989)
Episode 152nd August 2023 • Film Marketing Academy Podcast • Pascal Fintoni
00:00:00 00:22:29

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"Gentlemen, let's broaden our minds, Lawrence!"

This 1989 blockbuster became an “event movie” powered by a furious build up campaign that created the Batmania worldwide phenomenon.

Pascal Fintoni and Roger Edwards look at the marketing campaign, what elements fuelled the Batmania and review the film which was a darker take on the Batman character than the camp colourful 1960s TV show and movie. 

The conversation was originally recorded for episode 70 of 'Two Geeks And A Marketing Podcast'.

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About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

  • '70s and '80s Classics
  • Action and Adventure
  • Horror and Terror
  • Sci-Fi and Fantasy
  • Thriller and Mystery
  • Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

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Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

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