Like the blurb on the back of a book, your podcast description can be the deciding factor in whether someone listens to your show or not. Great podcast descriptions create curiosity and desire in potential listeners so that they feel compelled to check out your podcast.
“While your podcast name and logo make the first impression on listeners—just like the name and cover of a book—your podcast description is what hooks them.“
Why should you listen to this episode?
You’ll learn:
Why your podcast description is essential to getting new listeners
How your podcast niche is related to your podcast description
What goes into creating an effective and enticing description