John Moran:
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I don't run too much PMAX anymore, but that's the, one
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of the reasons why is I just, I can
never scale it and I couldn't really
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generate demand past a certain point
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I, and here's a weird thing is I
have not had good luck lately by
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running PMAX and standard shopping.
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Next to each other.
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It's always been like a 95 five.
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Like I have not been able to do my old
strategies from, one and two years ago.
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Like they just don't run nowadays.
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for whatever reason.
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Even though the products are different,
John, I don't have this similar product.
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Even though the categories are different.
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Oh, no, that works.
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Sorry, Glenn.
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I thought you were saying run
let the PMAX do the prospecting
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theoretically by taking zero S off.
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But then maybe cause that thing's
going to go wherever it frigging wants.
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But at least if you had run standard
shopping beside it, maybe with the
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low T row ass, but do it as an RLSA.
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that's what I've been having no luck with.
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We could definitely try it here.
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I wouldn't bank on it.
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For whatever reason, the P max.
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Basically does his own RLSA because
it does remarketing also on shopping.
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And that's what maximize conversions
does really well is like it starts to bid
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higher for when a person has had a good
search term that PMAX was able to capture
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so that it can predict when it's going to
be able to convert inbound on shopping.
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how does TRO has work
on standard shopping?
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if it's a warm audience and it's a
second click, Even though there were
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cold first click in, in PMAX or standard
shopping, it will lock into that.
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Like that campaign now owns that person.
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it wins priority.
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that's what I've been thinking about is
the only way it's been able to predict
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on inbound is if it can control multiple
clicks in the path, even when it was cold.
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Which I think is a by product of,
Hey, this thing just will not let this
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person go to a different campaign.
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So that's a theory that I have.
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I don't run too much PMAX anymore, but
that's the, one of the reasons why
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I can never scale it and I couldn't
really generate demand past a certain
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point I'm talking like high spends.
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So that's why I think that my
strategies are different in here.
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I would just remove these, remove
the TROAS and just see if this
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thing can, when it spends daily
budget, what can it go up to?
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the other thing like for Android,
get an understanding with the client
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by saying, we're looking at, three
main things, media efficiency ratio
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and CAC and new customer volumes.
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does new customers go up?
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Yes.
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Does the cost of first time
customers stay the same?
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Yes.
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Does media efficiency
ratio stay about the same?
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Yes.
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Okay, good.
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Then just keep pushing until next
week when we say, how did that go?
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but those only those three things,
just media efficiency ratio, because
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I have no idea what the button,
the new versus returning customers.
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But if we push too hard on new and
we outpace a returning, even if
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NCAC is stable, we're going to throw
out the ratio that's going to and
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that's where they're going to hurt.
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a hundred new customers at 60 NCAC when
NCAC didn't change is great, unless
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they only had 10 new customers at 60
and, 500 returning customers, then
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we're going to have to really throw off
that balance, that equal equilibrium.
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So not NMR, but just MER.
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And new customer volumes.
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If those hold, it's really,
this is good that the costs
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and conversions are in line.
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It just means that we're
restricting it too hard.
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What if we released it?
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And also I would say before just
doing that as well, just get a sense
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as to what they're doing on meta.
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if it's oh, I'm only spending a thousand.
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Okay.
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Then we're in the clear.
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But if it's no, we
spend, 10 grand a month.
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Then we got to look at overlapping
campaigns, that kind of stuff.
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Cause our conversion methodology
right now is, did we earn a
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click regardless of where it was?
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Which is sometimes also meta.
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so because we don't have any necessarily
any sort of omni channel police, we
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could show a huge spike up in revenue
and soak in meta, but his bank cash
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shows smaller spike in revenue.
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were spending very much at all, to
be honest, just from GA4, sometimes
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meta teams will develop a landing
page and they'll throw their own,
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reason why I'm saying that is because
if they develop their own landing
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page and they throw their own, pixel
on there and they're doing well.
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The first thing that we're going to
see is organic traffic being high,
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which is what exactly what we saw
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because now people are just Googling
the brand name because the overflow
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from what they're not tracking
on their pixel landing pages by
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coming back to our main site.
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That's confirmed again, though,
with Google search console, do we
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actually have Google search console?
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Yep, we do.
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that's a bunch of organic
traffic is what GA4 says.
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Yep.
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when I looked at it, all
the terms are our brand.
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They are brand?
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Yep.
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that might be an indication that
Meta is actually doing a lot.
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Cause if it is a lot of organic traffic,
Majority is from this is the brand name.
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Got it.
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brand ROAS is at a 5.
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7, which is really healthy.
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And our click through rate's 53%,
which is people are looking for us.
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And I don't believe that's being
generated by the downturn of PMAX.
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So there's something else there.
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Either this company's been in business
20 years, which if they're ready to
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close up shop right now, I doubt it.
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they have a bunch of existing
customers or metas doing well.
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So we just have to verify that
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if that is doing well, then
remarketing audiences removed would
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hurt our campaigns, which would also
be another point in the direction
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that maybe that is doing well
