In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand.

According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.

Key topics discussed:

• The importance of humor and personalization in marketing
• Challenges of scaling genuine connections with customers
• Strategies for increasing website traffic and customer retention
• Experiences with influencer marketing
• Being frugal with marketing budgets
• Benefits of focusing on website conversion optimization

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Frank Dorval - https://www.linkedin.com/in/frankdorval

Justuno: https://www.justuno.com/

Sheets & Giggles: https://sheetsgiggles.com/

Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI