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Talkin' 'Bout Those G-g-g-generations
Episode 3729th July 2021 • Marketing Musings | Johnny Molson • Johnny Molson
00:00:00 00:04:10

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Generations, defined as like-minded groups that share a birth range, don't exist.

This important information has been uncovered by research from BBH-Labs:

https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth

If you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.