Author Mihaly Csikszentmihalyi, known for the book Flow, calls this general approach for environment changing one’s activation energy—the less activation energy required to make good decisions and take action, the better. And by contrast, the higher the activation energy for staying in inaction, the better. Activation energy can also be seen as the overall amount of effort people are willing to spend. Make the conscious choice to make action more immediately accessible, and action has a better chance.

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