In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.

While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.

When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.

Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer.

Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.

Find the full show notes here:

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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