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Financial Leverage: Turning Employee Care into Profit with Jacob Guidi | DFS 404
Episode 40422nd June 2026 • Destined For Success • Jennifer Takagi
00:00:00 00:29:27

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Get all the inside secrets and tools you need to help you develop your intuitive and leadership skills so you are on the path to the highest level of success with ease. Jacob Guidi shares how understanding employee benefits and making strategic choices can create long-term financial advantages for both employees and employers.

In this episode you will learn:

  • Employee benefits can be a powerful tool for reducing taxes and increasing financial leverage.
  • Asking the right questions about portability and guaranteed issue coverage can protect your future options.
  • Long-term planning and informed decision-making help maximize the value of workplace benefits.

About Jacob:

Jacob Guidi, Director, Thrive Benefits Group

Jacob works with business owners to uncover financial opportunities within their existing systems, helping them improve cash flow, optimize payroll strategies, and build stronger financial foundations. He simplifies complex financial concepts into practical, actionable insights that business owners can immediately apply.

Website: https://thrivebg.com

If you are ready to start reaching your goals instead of simply dreaming about it, start today with 12minutegift.com!

Grab your FREE meditation: Reduce Your Anxiety MEDITATION

Are you ready to tiptoe into your intuition and tap into your soul’s message? Let’s talk

Listen in as Jennifer Takagi, founder of Takagi Consulting, Certified High Performance Coach, 5X time Amazon.Com Best Selling-Author, Certified Soul Care Coach, Certified Jack Canfield Success Principle Trainer, Certified Professional Behavioral Analyst and Facilitator of the DISC Behavioral Profiles, Certified Change Style Indicator Facilitator, Law of Attraction Practitioner, and Certified Coaching Specialist - leadership entrepreneur, speaker and trainer, shares the lessons she’s learned along the way. Each episode is designed to give you the tools, ideas, and inspiration to lead with integrity. Humor is a big part of Jennifer’s life, so expect a few puns and possibly some sarcasm. Tune in for a motivational guest, a story or tips to take you even closer to that success you’ve been coveting. Please share the episodes that inspired you the most and be sure to leave a comment.

Official Website: http://www.jennifertakagi.com

Instagram: https://www.instagram.com/jennifertakagi/

Facebook: facebook.com/takagiconsulting

I look forward to connecting with you soon,

Jennifer Takagi

Speaker, Trainer, Author, Energy Healer

PS: We would love to hear from you! For questions, coaching, or to book interviews, please email my team at [email protected]

Transcripts

Jennifer Takagi:

Welcome to Destin for Success. I'm your

Jennifer Takagi:

host, Jennifer Takagi. And today we have the honor of talking

Jennifer Takagi:

with Jacob Gweey. I got it right, didn't I?

Jacob Guidi:

Yeah, you got that right.

Jennifer Takagi:

Oh, I love people's names right. I don't

Jennifer Takagi:

get offended when Takagi isn't quite right, but I like to get

Jennifer Takagi:

other people's names right as best I can. Today we're going to

Jennifer Takagi:

talk about financial leverage, turning employee care into

Jennifer Takagi:

profit. And before we like dive deep into this, because I'm very

Jennifer Takagi:

interested in this topic, you're a cellist and educator, proud

Jennifer Takagi:

father, account director at Thrive Benefits Group. I want to

Jennifer Takagi:

talk about this cellist business, and the only reason

Jennifer Takagi:

I'm really curious is, in fifth grade, major integration

Jennifer Takagi:

happening in Oklahoma, and I was bussed to the other side of

Jennifer Takagi:

town, and to get parents to allow their children to be

Jennifer Takagi:

bussed, they gave all kinds of activities you wouldn't have had

Jennifer Takagi:

normally in school, and one of them was a strings class, and I

Jennifer Takagi:

played the bass for like part of a semester, and then I got

Jennifer Takagi:

switched to the violin, because just because I thought a bass

Jennifer Takagi:

was awfully big, but then there was that beautiful cello that

Jennifer Takagi:

was next to me for however long, so I'm just curious, how did you

Jennifer Takagi:

end up getting into playing the cello?

Jacob Guidi:

So music does kind of run in the family. My mom was

Jacob Guidi:

an orchestra teacher, so I did. I was nursed in an orchestra

Jacob Guidi:

room in between her classes, so I ran around there after school

Jacob Guidi:

I started playing my first instrument was guitar,

Jacob Guidi:

self-taught by ear, but then you know school came along and we

Jacob Guidi:

were doing the string class, right, and I decided I don't

Jacob Guidi:

know why I did this, I knew I wanted to play the cello, but I

Jacob Guidi:

was like, no, I'm gonna play the bass, Mom, and I tried out to do

Jacob Guidi:

the bass and Mister Billup said, "No, your hand, just play the

Jacob Guidi:

cello. So, yeah, long story short, I went to college and

Jacob Guidi:

decided to, you know, pursue that more seriously, because

Jacob Guidi:

everyone in the world plays guitar, and three degrees later,

Jacob Guidi:

I have a Doctorate of Musical Arts in and cello performance.

Jennifer Takagi:

Oh my gosh, and when I was in school, they had

Jennifer Takagi:

us put our hand out, and we had to spread our fingers as far as

Jennifer Takagi:

we could. It was like as far as you can, and because I had a big

Jennifer Takagi:

gap between my index figure and middle figure, that's why I

Jennifer Takagi:

could play the bass, because you could make that next leap for

Jennifer Takagi:

the chords, but I took piano and played in the orchestra, you

Jennifer Takagi:

know, I didn't, I went to class, I was terrible, so, but I love

Jennifer Takagi:

it, so you made a big pivot too, I've got a degree in French and

Jennifer Takagi:

Spanish, and I've never used it? I mean, I sound great at a

Jennifer Takagi:

Mexican restaurant. I sound really good, and I went to

Jennifer Takagi:

school in Mexico, Spain, and France. So, I had a lot of cool

Jennifer Takagi:

adventures that other people didn't, and and then I made a

Jennifer Takagi:

hard right turn, and you know, got a real job in housing for

Jennifer Takagi:

many years, so you actually went way far and got a PhD, and then

Jennifer Takagi:

made a hard right turn, left turn, whatever, into financial.

Jennifer Takagi:

So, tell me about that little pivot, and about this financial

Jennifer Takagi:

leverage.

Jacob Guidi:

Yeah, so it wasn't hard pivot or not, like I

Jacob Guidi:

internally debate that, like it's not like I've abandoned it,

Jacob Guidi:

my instruments right there. The case is open, I'm practicing. We

Jacob Guidi:

have a concert this weekend, but it, when I was finishing my

Jacob Guidi:

degree, we're in the middle of it, you know, I had a daughter

Jacob Guidi:

on the way, and so responsibility hit, like I could

Jacob Guidi:

do it as a, you know, bachelor, where I could freelance or I

Jacob Guidi:

could teach, and I'm driving around doing my thing, and you

Jacob Guidi:

know, making money that way, but when you start to have a family,

Jacob Guidi:

you know, things need to be reprioritized, and so I had

Jacob Guidi:

already kind of began working in insurance at that time, and so I

Jacob Guidi:

saw the capabilities of working from home and what that provided

Jacob Guidi:

with me for me, so I just slowly transitioned into it as a more

Jacob Guidi:

stable form of work and income that didn't require the same

Jacob Guidi:

energy from me in terms of just going places and then filling up

Jacob Guidi:

my time with rehearsals and practice, and you know, I still,

Jacob Guidi:

I still really do make an effort to practice, but the pivot was

Jacob Guidi:

more out of the necessity, so I could also be present as a

Jacob Guidi:

father and as a partner, so I. Um, you know, because I could

Jacob Guidi:

still just be that musician rolling around, just not here at

Jacob Guidi:

all, and you know, that'd be fine too, but I do enjoy, I do

Jacob Guidi:

enjoy my family and being able to spend time with them, so

Jacob Guidi:

yeah, I, you know, as I said in the middle of that, I kind of

Jacob Guidi:

was getting into individual insurance sales, and my friend,

Jacob Guidi:

who brought me on in there, they had a company, they work in

Jacob Guidi:

employee benefits, I had began marketing and doing sales on the

Jacob Guidi:

individual side, and I said, "Hey, let me do some marketing

Jacob Guidi:

for you, let me generate some more lead and appointments for

Jacob Guidi:

y'all, because began running cold email campaigns. I kind of

Jacob Guidi:

worked for nine months, basically for free, until some

Jacob Guidi:

business started to land, and then they're like, all right, we

Jacob Guidi:

want you on, and yeah, we've been here for the last three

Jacob Guidi:

years or so. We, we focus a lot on helping nonprofits and

Jacob Guidi:

assisted living facilities by giving them more power to not

Jacob Guidi:

only save internally but to give more benefits back to their

Jacob Guidi:

employees, so it doesn't, you know, feel like, feel like a

Jacob Guidi:

financial pressure on them, because insurance at the end of

Jacob Guidi:

the day is kind of a luxury, it's one of those, at least you

Jacob Guidi:

know, outside your health insurance, it's one of those

Jacob Guidi:

first things that'll go, you know, I'll have this life

Jacob Guidi:

insurance policy that it's kind of like a subscription, you

Jacob Guidi:

don't need anymore, let's cut it, and so we want to be able to

Jacob Guidi:

empower people so that that pressure is is removed and so

Jacob Guidi:

that they can have a more holistic view of their finances,

Jacob Guidi:

to where if something does go wrong, like keep that in place,

Jacob Guidi:

because it's not really a financial pressure for you right

Jacob Guidi:

now, you know. So, yeah,

Jennifer Takagi:

insurance is one of those things that you

Jennifer Takagi:

know it seems like a wasted expense until you need it, and

Jennifer Takagi:

then you're like, oh, thank goodness I have that, and I love

Jennifer Takagi:

the idea that you know, you just kind of, I'm going to say, eased

Jennifer Takagi:

into this different chapter of your life, because mine was, I

Jennifer Takagi:

wanted a steady paycheck and benefits, and I didn't want to

Jennifer Takagi:

be a school teacher, and those were kind of my buy options,

Jennifer Takagi:

right? Like this makes a lot more sense for me now. So, how

Jennifer Takagi:

do we turn employee care into profit? That's just an

Jennifer Takagi:

interesting title there. That was it, intrigued me a bit.

Jacob Guidi:

Yeah, so when you offer employee benefits, there's

Jacob Guidi:

a good way to do it, there's a bad way to do it, and there

Jacob Guidi:

they're different levels to the good and the bad ways you can do

Jacob Guidi:

it, but you know the first thing that you can do, and this is

Jacob Guidi:

just kind of like fit into structure in general, so beyond

Jacob Guidi:

a certain point, it is legally required that an employer, I

Jacob Guidi:

believe, like beyond 50 employees, the ACA guidelines

Jacob Guidi:

require an employer to provide at least minimal essential

Jacob Guidi:

coverage to employees, match 50% of that, if there are any kind

Jacob Guidi:

of lawyers out there, please don't come scolding me, because

Jacob Guidi:

I cited that wrong, but so you at a certain threshold, you have

Jacob Guidi:

to start providing benefits, even if, like, you're not at

Jacob Guidi:

that threshold, and you want to start providing benefits,

Jacob Guidi:

because it gives you a retention angle or leverage on your

Jacob Guidi:

competitors, you know, how do you do that the smart way? Well,

Jacob Guidi:

the first thing that you can do is create or have an ERISA

Jacob Guidi:

attorney draft a section 125 cafeteria plan. So, in a

Jacob Guidi:

nutshell, what that does is it allows employees to pre-tax

Jacob Guidi:

their benefits. Now, that might be something that you're just

Jacob Guidi:

like, oh yeah, have benefits, oh yeah, it comes out pre tax, but

Jacob Guidi:

like nobody really like, like, why does that happen? Can you

Jacob Guidi:

tell me, Jennifer, like, why people pre-tax or benefits?

Jennifer Takagi:

Um, because that way they don't have to pay

Jennifer Takagi:

taxes on it, unless they use it,

Jacob Guidi:

yeah, kind of, sort of, you're in the right

Jacob Guidi:

field. It

Jacob Guidi:

helps you. It creates tax savings, so regardless of if you

Jacob Guidi:

use it or not, and it's also for the employer's advantage. So,

Jacob Guidi:

regardless of if you use it or not, if I'm going to make this

Jacob Guidi:

purchase, I can make the purchase pre-tax or I can make

Jacob Guidi:

it post-tax, right, by making the purchase pre-tax, an

Jacob Guidi:

employee, if it's health insurance, based on the average

Jacob Guidi:

premium, you end up saving between two to $3,000 every year

Jacob Guidi:

in taxes by pre-taxing it, because your taxable wages go

Jacob Guidi:

down, and that means you're paying less in federal, state,

Jacob Guidi:

unless you don't have state taxes, I. Texas Medicare and

Jacob Guidi:

Social Security, right. And so when you have less taxable

Jacob Guidi:

wages, all three of those taxes go down because you pre-tax

Jacob Guidi:

something, right. And then for you as the employer, you have to

Jacob Guidi:

match a part of those taxes, right, specifically the Medicare

Jacob Guidi:

and the Social Security. So you're always responsible for

Jacob Guidi:

that, that's that's FICA, that's just how it is. If you have W-2

Jacob Guidi:

employees, and so when you start providing benefits, hey, when

Jacob Guidi:

you use a plan like this, a 125 you're allowing the employee to

Jacob Guidi:

create tax savings, but you're also creating tax savings for

Jacob Guidi:

yourself, right? Because when your employees are paying less

Jacob Guidi:

in taxes, when they're paying less in social security and

Jacob Guidi:

medicare, you have to match less in social security and medicare,

Jacob Guidi:

and so that's how you start creating that financial

Jacob Guidi:

leverage, is by reducing your FICA exposure, and this is

Jacob Guidi:

normally way more technical than I normally get into, but like,

Jacob Guidi:

if you want the like details, like, yeah, that's like kind of

Jacob Guidi:

like step one, like basic assumption, if you want to do

Jacob Guidi:

it, turning it into financial leverage, that that would be the

Jacob Guidi:

first place I would go.

Jennifer Takagi:

Okay, so I'm I'm an employee, because I think

Jennifer Takagi:

many of my listeners are employees or entrepreneurs,

Jennifer Takagi:

that's kind of like the two bases that I, that I attract for

Jennifer Takagi:

the most part. So, I'm an employee. Are there certain

Jennifer Takagi:

things I need to ask or request of my employer or HR when I go

Jennifer Takagi:

in to talk about what my best options are, because to be

Jennifer Takagi:

really honest, a lot of things, a lot of decisions I made, and I

Jennifer Takagi:

had options were what other people in the office were doing,

Jennifer Takagi:

and for example, they came in and offered long term care

Jennifer Takagi:

disability, and I had personal things happening in my within my

Jennifer Takagi:

family, and it was like, oh my gosh, my husband and I need

Jennifer Takagi:

this, and a friend at work did an immense amount of research,

Jennifer Takagi:

I'm not the research girl in this equation, he did a lot of

Jennifer Takagi:

research and said, you know, most people are in a nursing

Jennifer Takagi:

home or need a lot of skilled care, roughly three years, and

Jennifer Takagi:

so I'm only going to get three years of long-term care, and I

Jennifer Takagi:

was like, okay, me too, me too. So I have three years. Do I need

Jennifer Takagi:

more? I don't know. Thank God I'm not at that point yet. I

Jennifer Takagi:

don't know what I need, but so I'm an employee, and if I had

Jennifer Takagi:

been, some might say more responsible. I don't know. So

Jennifer Takagi:

far things have worked out okay for me, but if I had wanted to

Jennifer Takagi:

take more of an active role in this, are there some, some

Jennifer Takagi:

questions, some things I need to know or ask about, so that I

Jennifer Takagi:

make the best, best choice for me and for my family?

Jacob Guidi:

Yeah, I will speak specifically to what I can, you

Jacob Guidi:

know, provide the most value in, and that will be the

Jacob Guidi:

supplementals, so like your long-term care, short-term

Jacob Guidi:

accident expense, hospital indemnities, the major medical,

Jacob Guidi:

which is like one of those benefits that are, is probably

Jacob Guidi:

the most confusing, and while I, I know about it, you know. I'm

Jacob Guidi:

not going to sit here and pretend like I can lead you down

Jacob Guidi:

the straight and narrow path, because in any of these

Jacob Guidi:

situations it's very like case dependent. I

Jennifer Takagi:

think clear, let's be clear, this is just a

Jennifer Takagi:

conversation, you're not any advice, so we'll just put that

Jennifer Takagi:

little caveat.

Jacob Guidi:

Okay,

Jennifer Takagi:

I know that, but let's make sure all the

Jennifer Takagi:

listeners know that you're just sharing in general information.

Jacob Guidi:

I think in general, I'll just get that one out of

Jacob Guidi:

the way. If, when your HR department releases a benefit

Jacob Guidi:

summary, benefits package, and it goes over the different

Jacob Guidi:

healthcare, like medical insurance options, give that to

Jacob Guidi:

an AI, and then request it to ask you questions about what

Jacob Guidi:

your most utilized prescriptions are. How many times you go to

Jacob Guidi:

the doctor a year? What kind of services you need, like what

Jacob Guidi:

your family looks like, who all is going to be on the plan, how

Jacob Guidi:

accident prone they are, and then that will do the best job,

Jacob Guidi:

honestly, in terms of pointing you to the plan that you need,

Jacob Guidi:

without you needing to become a professional. I do believe that,

Jacob Guidi:

and so, like, with that one out of the way, as the employee, and

Jacob Guidi:

wanting to take a more active, like, role in your benefits, I

Jacob Guidi:

think one of the first things you can ask your employer is,

Jacob Guidi:

are these portable, and so what does portability mean?

Jacob Guidi:

Portability means you have the option to take this coverage

Jacob Guidi:

with you, whether you remain with this employer or not. And

Jacob Guidi:

so, why is that important? So you said you're. Employee, are

Jacob Guidi:

you an employee at the place that still provides the

Jacob Guidi:

long-term disability, or is that at an old job

Jennifer Takagi:

that's an old job? So, I guess it was

Jennifer Takagi:

portable, because I'm still paying the premiums, and I still

Jennifer Takagi:

have the benefits.

Jacob Guidi:

Great, is that

Jennifer Takagi:

portable? I didn't even know that was a

Jennifer Takagi:

thing. Look at me, I made a good choice there, Jacob.

Jacob Guidi:

Yeah, so that's, and I would say it's kind of

Jacob Guidi:

silly if you got long-term care. If you need, if you're not still

Jacob Guidi:

paying for it, sometimes you sign up for something and you

Jacob Guidi:

take it into, like, your bigger insurance, like strategy, and

Jacob Guidi:

you're like, oh, well, I have this critical illness policy,

Jacob Guidi:

and you know when something happens to you after you've

Jacob Guidi:

changed jobs and you didn't like elect that benefit because you

Jacob Guidi:

thought, oh, well, I, you know, got this insurance elsewhere,

Jacob Guidi:

you know, it's not there. And so, what portability means is

Jacob Guidi:

that you are the owner of the policy. A lot of the benefits

Jacob Guidi:

are employer specific, right? So, like your health insurance,

Jacob Guidi:

you don't keep the health insurance from Employer A when

Jacob Guidi:

you go to Employer B, you don't keep the same 401 k from

Jacob Guidi:

Employer A to Employer B, but it is in, like, your account, so

Jacob Guidi:

you can transfer that money. That's kind of the same nature

Jacob Guidi:

with those accident critical illness life insurance plans,

Jacob Guidi:

you have the option to take it with you, or you might need to

Jacob Guidi:

just repurchase it at the new employer, right. And so the

Jacob Guidi:

other thing to consider with that, another question I would

Jacob Guidi:

ask, you know, are these plans guaranteed to issue? It doesn't

Jacob Guidi:

matter, you know which way, if they are or they aren't, but

Jacob Guidi:

what guaranteed issue means, and what you especially find to

Jacob Guidi:

someone, or as you're getting older, and you know you start

Jacob Guidi:

experiencing more health problems, is when you have to

Jacob Guidi:

get something approved and they have to go through your medical

Jacob Guidi:

records. Well, if you have to go through my medical records, and

Jacob Guidi:

saw that I had a stroke last year, or that I have, you know,

Jacob Guidi:

diabetic neuropathy. Then you can get declined,

Jacob Guidi:

and

Jacob Guidi:

so that's where, hey, I actually have this policy from my old

Jacob Guidi:

employer that was issued to me when I was healthy, or was

Jacob Guidi:

guaranteed issue. If it's portable, I can carry it with

Jacob Guidi:

me. I don't have to worry about the policies at my new employer,

Jacob Guidi:

and so this is the other thing, you know, it's kind of that

Jacob Guidi:

long-term thinking that you know most people don't really care

Jacob Guidi:

about, because you know it's it's only important when you

Jacob Guidi:

need it, but

Jennifer Takagi:

so guaranteed issue, would that be like

Jennifer Takagi:

pre-existing is that is would that fall under that

Jacob Guidi:

it overlooks anything, any pre-existing

Jacob Guidi:

conditions, it doesn't care, you're getting issued, you're

Jacob Guidi:

approved for coverage.

Jennifer Takagi:

Well, and just side note, in the US, we've made

Jennifer Takagi:

lots of changes in the last 10 years to all of this, and I have

Jennifer Takagi:

a friend who all of a sudden couldn't get health care at all

Jennifer Takagi:

because the preexisting conditions - oh, what's the word

Jennifer Takagi:

I'm looking for - requirement that you had to allow

Jennifer Takagi:

preexisting conditions was taken away, and so all of a sudden he

Jennifer Takagi:

was uninsurable, 100% He had zero health insurance, and then

Jennifer Takagi:

it kind of came back. So those are the kind of nuances. You,

Jennifer Takagi:

it's not an issue when you're healthy, but you have a heart

Jennifer Takagi:

attack, and all of a sudden it matters, or you get cancer, and

Jennifer Takagi:

all of a sudden it matters. Whereas, man, when I was 30,

Jennifer Takagi:

none of this mattered, right? And now it's like,

Jacob Guidi:

yeah, that would be the other, that, that would be

Jacob Guidi:

my last bit of advice, is if you're young and you're healthy,

Jacob Guidi:

or you're relatively young and healthy, and you've kind of, I

Jacob Guidi:

think of them like baseball cards, or like collectibles, if

Jacob Guidi:

you have a handful of good collectible cards, the benefit

Jacob Guidi:

of getting them through an employer and on a group plan is

Jacob Guidi:

that they're generally cheaper, and if they're portable and

Jacob Guidi:

guaranteed issue, then you got those cards, those are valuable

Jacob Guidi:

cards, just hold on to them. It's kind of like real estate,

Jacob Guidi:

you know, it's it's not gonna hurt you, you know, $50 a month,

Jacob Guidi:

60, $70 a month, all combined for what could be hundreds of

Jacob Guidi:

1000s of dollars in potential relief in the future, so you

Jacob Guidi:

know, while it might seem like a, you know, a quick budget fix,

Jacob Guidi:

I will, this will pay for my Netflix in a extra big mac a

Jacob Guidi:

month, like seriously, like it's the financial stress you'll be

Jacob Guidi:

in later is not worth it, for like what you could just like

Jacob Guidi:

save and plan for today,

Jennifer Takagi:

so you, you said several things that were,

Jennifer Takagi:

you know, big key thing. For me, and one is, you have to look

Jennifer Takagi:

towards the end. My parents were very financially well, they were

Jennifer Takagi:

dirt poor for many years, but as they started accumulating a

Jennifer Takagi:

little bit, and they, they were very wise with their money, and

Jennifer Takagi:

they made choices very specifically, and I can

Jennifer Takagi:

remember, as I don't know, I was in my 20s, early 30s, and they

Jennifer Takagi:

were hitting that retirement age, and some of their friends

Jennifer Takagi:

had the exact same opportunities, literally job

Jennifer Takagi:

offers at the same place, and turned it down because they

Jennifer Takagi:

could not see the value of the benefits, it was just like, oh

Jennifer Takagi:

no, I don't want that, paychecks not good enough, and my dad kept

Jennifer Takagi:

saying, but the benefits, like, but the, and they couldn't see

Jennifer Takagi:

that, so if you're in that planning stage in life, look at

Jennifer Takagi:

the long-term benefits, look at these things, because at one day

Jennifer Takagi:

you're going to look up and you're going to be 65 and you're

Jennifer Takagi:

going to be going, wow, I could have done a few little things,

Jennifer Takagi:

you don't have to do everything perfectly, but I could have done

Jennifer Takagi:

a few things differently or better, and the other piece I

Jennifer Takagi:

love about this, I was at an event recently, and one of the

Jennifer Takagi:

major topics was AI and leveraging AI and what it can do

Jennifer Takagi:

for you, and fast forward a week, I met a woman online who

Jennifer Takagi:

had been at the same event, and she literally said, after the

Jennifer Takagi:

first day of talking about AI, I went back to my hotel room and

Jennifer Takagi:

cried, and I thought, holy crap, bully, I went back to my hotel

Jennifer Takagi:

room and whipped out my laptop, and I was like, what can I

Jennifer Takagi:

create? So, this fear around AI, what it can do for you, is

Jennifer Takagi:

somewhat unfounded as far as the amount of information you could

Jennifer Takagi:

get, and I love that your recommendation of look up what

Jennifer Takagi:

the benefits are, drop it into AI, and have it, you know, break

Jennifer Takagi:

it out for you, and you can actually have it talk to you.

Jennifer Takagi:

You can have a conversation. I'm like, "Hey, I'm Jennifer, I've

Jennifer Takagi:

got this.. blah blah blah. The more you talk to yours, the more

Jennifer Takagi:

it knows you. Now, I just dropped stuff in, and it was

Jennifer Takagi:

like, "Hey, Jennifer, what do you want to do today? Um, I do

Jennifer Takagi:

have a paid, you know, disclaimer, I have a paid Open

Jennifer Takagi:

AI Chat GPT account. I have other ones that are free, and I

Jennifer Takagi:

bounce between them, depending on what I'm doing. But it's been

Jennifer Takagi:

very eye-opening, the amount of information you can get very

Jennifer Takagi:

quickly on what's available to you, and so, like, my friend

Jennifer Takagi:

looked up some prescription stuff, and it was like, yeah,

Jennifer Takagi:

this one's just as good, you know? You don't have to pay blah

Jennifer Takagi:

blah blah, you can get it here. So, like, those are two really

Jennifer Takagi:

big key takeaways for me personally, is don't be scared

Jennifer Takagi:

of AI, and it's never too early to start planning.

Jacob Guidi:

Yeah, yeah. yeah, no, I mean, it's truly, there's

Jacob Guidi:

so much available to you, I think, you know, the more you

Jacob Guidi:

interact with it, you can start to, there is still a, I think

Jacob Guidi:

there will always be a layer of like responsibility you should

Jacob Guidi:

bring to the conversation, absolutely, you know, there's

Jacob Guidi:

there's so much available to you, and it's the best way I can

Jacob Guidi:

put it. If no one has ever, like, used it at this point, you

Jacob Guidi:

know, when you want to, like, look up something on Google, but

Jacob Guidi:

then you look at it, and then you get, like, 15 different

Jacob Guidi:

pages, you're like, I don't care about this, these are blog posts

Jacob Guidi:

or things, and then I have to sift through the things to find

Jacob Guidi:

the thing, or it's a YouTube video, and you have to sift to

Jacob Guidi:

find the thing. The AI is just a straight shot to basically your,

Jacob Guidi:

your request, so it is. It is a very powerful tool that you

Jacob Guidi:

should start leveraging, most definitely.

Jennifer Takagi:

Well, and I love the fact that it tells you

Jennifer Takagi:

where all it went, and it starts with Google, like it went to

Jennifer Takagi:

Google, it went to Wikipedia, it went to here, it went to there,

Jennifer Takagi:

I mean, like it hits the newspaper, so it's kind of fun,

Jennifer Takagi:

because if you ask a very complicated question, you'll see

Jennifer Takagi:

all these little circles pop up, and those are all the different

Jennifer Takagi:

places it's going to grab the information, and as you say,

Jennifer Takagi:

sift it down into a somewhat comprehensible answer, but I

Jennifer Takagi:

love that we can use it for something so important as our

Jennifer Takagi:

health care, like, or well, any kind of insurance, actually, and

Jennifer Takagi:

financial planning, like, is this the best plan, what works

Jennifer Takagi:

for me, for what works for my family, years ago, many years

Jennifer Takagi:

ago, you could choose as a woman or as a man, I guess, for a

Jennifer Takagi:

family plan if you wanted maternity insurance, health

Jennifer Takagi:

insurance, and you could choose, do I want maternity or not, and

Jennifer Takagi:

my sister had a friend who opted. Not to get the maternity,

Jennifer Takagi:

she was like, "No, she had two kids remarried, and she was

Jennifer Takagi:

like, "No, we're not going to have any more kids, and lo and

Jennifer Takagi:

behold, she ended up pregnant, and so, yeah, it was a cash out

Jennifer Takagi:

of pocket hospital for her, but like, you could pick and choose

Jennifer Takagi:

what you need, what's your family dynamic, and what are you

Jennifer Takagi:

going to need, what are you going to use. So,

Jacob Guidi:

yeah,

Jennifer Takagi:

super important to know to know your dynamics

Jacob Guidi:

for your audience. I do have a bonus, I know I

Jacob Guidi:

talked about, I talked about the, you know, basic, you know,

Jacob Guidi:

okay, if you wanted to start turning it into financial

Jacob Guidi:

leverage, and then in the conversation, like, wow, you

Jacob Guidi:

know, all I talk about, I guess, is financial leverage, because

Jacob Guidi:

it's insurance, but for real, besides that, like layer one

Jacob Guidi:

setup, there's a second layer setup that you can provide. That

Jacob Guidi:

second layer setup is going to create additional tax savings

Jacob Guidi:

without what feels to be that burden on the employee, like you

Jacob Guidi:

said with your dad and his friends, you know, same

Jacob Guidi:

position, they just couldn't see the value of the benefits. What

Jacob Guidi:

people dislike about benefits or insurance in general is that it

Jacob Guidi:

feels like an out-of-pocket expense. You, as an employer or

Jacob Guidi:

as an employee, your employer has the option to provide you

Jacob Guidi:

with a setup where you can get additional money back into your

Jacob Guidi:

paycheck that can either pay for your benefits or be a pay bump,

Jacob Guidi:

a monthly pay bump by utilizing a specific strategy, and that's

Jacob Guidi:

what we, what we help all of our clients with. So, if you'd like

Jacob Guidi:

to learn more about that, you can go to Never Ending

Jacob Guidi:

fundraiser.com you'll be able to drop in your email, take a quick

Jacob Guidi:

quiz, and then if you'd like to hop on a on a call with us, we

Jacob Guidi:

can walk you through how you can set that up for your

Jacob Guidi:

organization, but in general, it's creating about $250 per

Jacob Guidi:

month per person in net tax savings, so you know, for a 10

Jacob Guidi:

employee, for a 10 employee group, you could be looking at,

Jacob Guidi:

you know, close to $30,000 in tax savings in a year alone.

Jennifer Takagi:

Wow, and that was Never Ending Fund raiser.com

Jacob Guidi:

Yep,

Jennifer Takagi:

and that will be in the show notes. So, those

Jennifer Takagi:

of you who are listening on your phone, just look at the show

Jennifer Takagi:

notes and click the link, it'll be, it'll be clickable, so we'll

Jennifer Takagi:

have that, that in there for you. So this has been really a

Jennifer Takagi:

great conversation as we wrap up our talk. Do you have any final

Jennifer Takagi:

words for the audience? I

Jacob Guidi:

Don't be afraid to live your life how you want it.

Jacob Guidi:

Don't be afraid to take the risk, even if you feel like it's

Jacob Guidi:

late in life, or you know there are no more risks left to take.

Jacob Guidi:

Just take one, even if it's a tiny one, maybe take another

Jacob Guidi:

one, and just enjoy, enjoy what you have while you can.

Jennifer Takagi:

Perfect last words. Thank you so much, Jacob.

Jennifer Takagi:

It was a pleasure getting to know you, and I look forward to

Jennifer Takagi:

connecting with you soon.

Jacob Guidi:

You too. Thank you so much, Jennifer.

Jennifer Takagi:

All right, thank you.

Jacob Guidi:

Bye.

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