Adam Knight, Founder of Proven Principles joins us to discuss the many changes that we are seeing in the hotel industry and the broader hospitality sector. Adam founded Proven Principles in 2018 and has been consulting and coaching hotels, restaurants and vacation rental owners using the best practices he has acquired from working in the luxury hotel industry. In this episode, Adam discusses the over-commercialisation of the hospitality industry, the difference between service and hospitality and the next big things in hotel tech.