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EP 252 - Fizz or Flat: Navigating the Challenges of Drinks Startups with Kevin Tang
Episode 25224th October 2023 • Business Without Bullsh-t • Oury Clark
00:00:00 00:38:33

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We talk to Kevin - Founder of artisan iced tea brand Kaytea - about the reality of raising money, challenges dealing with product buyers and the pain of fighting for shelf space in a crowded market. We ask Kevin why he started an ice tea brand, his experience launching the business during COVID and why he values having a mentor.

Kevin also tells us why he thinks people being 'too busy to reply to emails' qualifies for the big bin of bullshit.


00:59 Discussing the Challenges in the Food and Beverage Industry

05:01 Exploring the Journey of Starting a Business

06:29 Deep Dive into the Tea Industry and Market

08:03 The Story Behind KAYTEA

10:39 Challenges and Opportunities in the Beverage Market

18:09 Fundraising and Distribution Challenges

18:47 The Annoyance of Intrusive Emails and Shareholders

19:30 The Power of Being a Shareholder

19:47 Biggest Business Mistakes and Lessons

20:22 The Challenges of Natural Product Manufacturing

22:01 The Importance of Having a Business Mentor

23:39 The Art of Marketing and Its Challenges

25:17 The Role of Mentors in Business Success

32:31 The Impact of Cancel Culture on Business

33:25 The Quickfire Round: Getting to Know Kevin Tang

37:35 30 Second Pitch: Kaytea

38:10 Closing Remarks

Kevin's recommendations:

The Grocer (magazine)

The Economist (magazine)

Hungry (podcast)

Brand Growth Heroes (podcast)

Zoe (podcast)

How I Built This (podcast)

FKJ (musician)

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