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The Three Skills Every Entrepreneur Must Master
10th August 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:05:22

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Kasim shares the three essential skills that every entrepreneur needs to master. Don't worry if the first one isn't your favorite - it's a tough skill to learn! Embrace these skills and watch your business soar.

The first skill is all about getting good with money - not just reading a balance sheet, but understanding the game of money itself. Next up is the importance of finding and hiring the right people for your business. And finally, the most important skill set you can have as an entrepreneur: processes. Without processes, you don't have a business - just a group of people waiting for direction.


Mastering these three skills will give you the tools you need to build, grow, and scale your business.


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Transcripts

Kasim:

There's three skills.

Kasim:

Every entrepreneur's a master.

Kasim:

I got this from =Ryan dce, by the way.

Kasim:

I was complaining to Ryan at one point about, he and I were on a, call,

Kasim:

it was a mastermind we were part of.

Kasim:

And, and I was just letting him know.

Kasim:

I'm like, dude, I don't have time to do anything that I'd love to do anymore.

Kasim:

All I'm doing is running around, hunting for amazing people and then talking

Kasim:

to, bookkeepers and CPAs all day.

Kasim:

And he started to chuckle at me.

Kasim:

He goes, you had a long enough timeline.

Kasim:

All of us just become bankers and recruiters.

Kasim:

And I thought, man, that's really interesting from an

Kasim:

entrepreneurial perspective.

Kasim:

That's absolutely true.

Kasim:

Which leads me to the three skills, three skills every entrepreneur has to

Kasim:

master first, and, and I think the most important one, I talk about this a lot

Kasim:

because been burned by it very heavily.

Kasim:

But you have to get good at the game of money.

Kasim:

As an entrepreneur, you have to get good at the game of money.

Kasim:

And what's interesting about that is that doesn't mean what

Kasim:

you necessarily think it means.

Kasim:

It doesn't mean that you learn things like leverage and arbitrage and

Kasim:

borrowing, and really I think what it means is fiscal conservatism.

Kasim:

To be frank, Especially when you're early stage, get good at saving, tightening

Kasim:

the belt, understanding what you should spend and what you shouldn't spend on.

Kasim:

Get really good at viewing money as a tool, because when money's

Kasim:

viewed as a tool, you, you do better at stacking, stacking your chips.

Kasim:

if you're emotional with your funds especially if you've come from a

Kasim:

background that's, , not necessarily steeped in opulence, let's say.

Kasim:

the inclination that we all have is to.

Kasim:

Use money in order to fill in whatever gaps you might have.

Kasim:

You know, from a self-worth perspective.

Kasim:

And it's such a dangerous play game to play.

Kasim:

And I see it played all the time, especially with entrepreneurs.

Kasim:

Very often entrepreneurs come to entrepreneurial endeavors

Kasim:

because of that trauma.

Kasim:

They want more and they think that, they think that money's the way to get it.

Kasim:

And interestingly, money's not the way to get money.

Kasim:

I know that sounds weird.

Kasim:

Money producing assets are the way to get money, and the only way to get

Kasim:

money producing assets is to save money.

Kasim:

So if you spend the money, I have a whole video on this that you can

Kasim:

watch, there's the money that your money, that your time buys you, and

Kasim:

the money that your money buys you.

Kasim:

And if you're using the money that your time buys you for anything other

Kasim:

than your absolute bare necessities.

Kasim:

And then other.

Kasim:

Assets that can produce more money, you're wasting your time, your life

Kasim:

force get really good at the game.

Kasim:

And money skill number one.

Kasim:

Skill number two is recruiting.

Kasim:

The reason that I have the number one ranked Google Ads Agency on the

Kasim:

planet has nothing to do with me.

Kasim:

I don't run Google Ads.

Kasim:

I'm not good at Google Ads.

Kasim:

I've got amazing people.

Kasim:

I have the best people in the world, and I've gotten really good

Kasim:

at finding them and stalking them and, cultivating them growing them.

Kasim:

And People are so, so, so important and the most important part of your business.

Kasim:

And that's gonna be more true with proliferation of ai.

Kasim:

Not less people think that AI is gonna replace people and it

Kasim:

will, you'll need less people.

Kasim:

But what's interesting about AI is it'll make a good employee that much better

Kasim:

and a bad employee that much worse.

Kasim:

So you have to be good at recruiting.

Kasim:

You have to focus on people.

Kasim:

People aren't cogs in a wheel.

Kasim:

They're not, avatars on an assembly line.

Kasim:

People are.

Kasim:

Lifeblood of everything you're ever gonna do.

Kasim:

They're critical, get really good at recruiting.

Kasim:

And then the last one is interesting.

Kasim:

It's gonna feel nuanced, but I don't think it is at all.

Kasim:

It's processes processes.

Kasim:

And, automation might be interchangeable here.

Kasim:

Choose whatever word appeals to you most.

Kasim:

But as an entrepreneur, business without processes isn't a business at all.

Kasim:

It's just a bunch of people sitting around waiting for you to tell 'em what to do.

Kasim:

So it's the process that makes the business.

Kasim:

And you don't necessarily need to know how to build automation or how

Kasim:

to code or do any of those things.

Kasim:

But you need to understand, you need to have the mind for processes.

Kasim:

And that's something that can be cultivated by the way.

Kasim:

It's something that can be learned.

Kasim:

it's just the basic, if this happens then what happens after if this, then that.

Kasim:

Accept when, what are the processes to this business?

Kasim:

when you get really good at being process minded, that's when you

Kasim:

actually start building a business.

Kasim:

That's when you start building a business that can scale.

Kasim:

Which is important and fun.

Kasim:

'cause scale is where you make real money.

Kasim:

And then with real money, you can buy things that buy you money.

Kasim:

And then with things that buy you money, you can buy time, location, freedom

Kasim:

financial freedom, of course but this is how you build, grow, and scale a business.

Kasim:

If you're an entrepreneur, don't worry about the thing that you sell.

Kasim:

The fulfillment should be handled by somebody else.

Kasim:

I'm very bullish on that point.

Kasim:

If you own a bakery, you shouldn't be the baker.

Kasim:

If you own a financial firm, you shouldn't be the financier or the

Kasim:

financial consultant you shouldn't do the thing that you're selling.

Kasim:

You are the entrepreneur.

Kasim:

You should get really good at money, really good at recruiting,

Kasim:

really good at processes.

Kasim:

Those three skills, focus on those.

Kasim:

And there's no shortage of education out there that can

Kasim:

help you with all three of these.

Kasim:

And they're all ultra accessible.

Kasim:

these aren't complex problems.

Kasim:

They're difficult in the discipline, it requires to hold

Kasim:

to them, but they're actually very, approachable topics to learn.

Kasim:

So anyway, I hope this was helpful.

Kasim:

I hope it wasn't too preachy.

Kasim:

Appreciate all y'all watching, and I'll see you tomorrow.

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