When there is a hot political mess that calls for corporate action, how does your company respond?

Do you REACT? Or are you PROACTIVE?

In this solo episode, I expound upon my learnings from the episode with Elizabeth Solaru, founder of the Luxury Business Emporium.

As a black, female business owner who resides in London, but spent a good portion of her childhood in her family’s home of Nigeria, the conversation with Elizabeth raised important questions for me about the nature of authenticity in business decision-making.

From the blood diamonds that were a part of Tiffany & Co.’s 2020 campaign to the collaborations with Gucci & Balenciaga, we can learn much from the choices high-profile luxury businesses are making and how they clash or align with Native Digitals.

The conversation begged the questions:

• How authentic are your business decisions?
• And expanding broader, what does “diversity” mean to you?
• Do you think in terms of just color?
• Or do you think in terms of diversity of perspective?

If you haven’t checked out Elizabeth’s podcast, Luxury Business News Weekly, I highly recommend you do so.

AND on this week’s “FLEX OR FLOP?” we’ll be discussing a business that’s flexing for Gen Z!

Gucci.

Yes, you heard that right! Gucci is setting the tone for how luxury companies relate to Gen Z. Their TikTok strategies are on point, and they’ve even moved into the metaverse with virtual sneakers.

Check it out, and stay relevant ya’ll!

Don't forget to connect with me! And don't be a stranger - attend our FREE Masterclass to help you Recruit + Retain Gen Z.

@hannahgradywilliams

@nativedigitalshow

LinkedIn: Hannah Grady Williams

Hannahgwilliams.com