Artwork for podcast Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs
6: That’s So Me: Gaining Confidence in Speaking to Dream Clients with Custom Gifting Expert, Kelsey Buelow
Episode 617th May 2023 • Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs • Sara Gillis
00:00:00 00:31:18

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Do you have a product that can serve "everyone"

While there’s boundless potential for your product to improve a person’s life, your messaging needs to speak to dream clients, not just people in general

This was a challenge for my client Kelsey Buelow, a custom gifting expert. As she was developing her business, she had a variety of customers she could serve. After all, everyone loves gifts!

But through dialing in her messaging and speaking to dream clients, Kelsey gained so much more confidence in how she shows up online and in-person, calling in more of the premium clients that not only buy but buy again and again, growing her business. 

Tune in to hear the process and gain some ideas for how you can gain confidence speaking to your dream clients, too. 

You'll hear:

  • The importance of storytelling to sell a product
  • How to uncover your dream client 
  • How you can make your messaging and your offers work (and evolve) together 
  • How to ensure your online presence aligns with your real-world presence 
  • How to choose the right business coach for you 
  • How your ability to communicate the value of your work supports your business in multiple ways 


Wonderfully Made is a gifting company in Sioux Falls, South Dakota. Whether you're a friend, child, mom, dad, manager, employee, business owner, or what-have-you, we are here to make memorable gifting simple. Like, ultra-simple. We've created systems that make giving 1 gift or 1000 gifts as easy as Sunday mornin', and we pride ourselves in designing unique, emotion-provoking gifts that you are excited to give.

Kelsey began curating high-quality, unique gift boxes in her dining room for friends & family, but as the company grew, it became clear to her that simplified, memorable gifting was a bigger need. Eventually, she left my position as an interior designer, hired her then 1.5 year old daughter to help stuff gift boxes with crinkle paper, and she cut straight to the chase of simplifying the gifting process so my customers could enjoy giving gifts again.

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