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Ball and Chain – The Sports Betting and Crypto Podcast - ZenSports EPISODE 24, 2nd June 2021
The Return of Vegas and Effective Casino Marketing Strategies with Josh Swissman from The Strategy Organization
00:00:00 00:44:45

The Return of Vegas and Effective Casino Marketing Strategies with Josh Swissman from The Strategy Organization

Ball and Chain host Mark Thomas is joined by Josh Swissman — who is a former senior marketing executive at MGM Resorts International and Station Casinos, and is now the founding partner at The Strategy Organization.

Josh talks about how consumer demand for Vegas is back to pre-pandemic levels, and the outlook for business travel coming back to Vegas. Josh also discusses what it was like to market an in-person entertainment experience for Vegas casinos during Covid, what he's now doing post-Covid, and what the future of casino gaming looks like in the next 5 years.