Dive into the cutting-edge innovations transforming TV data and outcome measurement. Ruth Mortimer leads a discussion with industry experts Andy Beames, David Clouddale, and Sarah Robson on how advanced data insights are revolutionising TV advertising. Learn about the latest tools and methodologies that provide deeper understanding and more accurate measurement of TV campaign effectiveness. This session is essential for marketers looking to leverage new technologies to enhance their TV advertising strategies and drive better outcomes.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Andy Beames, VP Enterprise Partnerships, Samba TV
• David Clouddale, Founder, Adalyser
• Sarah Robson, Global Head of Advertising Effectiveness, On Device

Takeaways:

• Innovations in TV data and measurement techniques.
• Strategies for enhancing TV advertising effectiveness.
• Future trends in outcome measurement and data-driven insights.

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