Artwork for podcast B2B Marketing Needs Don Draper
Susi O'Neill discusses cyber security & creative effectiveness
Episode 524th August 2021 • B2B Marketing Needs Don Draper • True
00:00:00 00:33:15

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Susi O’Neill is Head of Brand Content at Kaspersky. She leads global editorial and creative delivery for B2B brand projects for Kaspersky, the world's largest privately-owned cybersecurity firm.

Susi leads multi-disciplinary teams to transform data insight into high performing brand strategy and digital experiences. Her team crafts video, multimedia and thought leadership brand awareness content that turns heads and wins awards. 

We discuss

  1. How Kaspersky makes content relevant for all customer bases
  2. What Kaspersky's brand strategy 'Bring on the future' means
  3. How to make the topic of cyber security engaging & fun to build brand
  4. The role of fame & how B2B brands should think about achieving it
  5. What makes a successful agency and campaign