On this episode of BEP Talks, I sat down with Amanda Roy to dive into her inspiring journey from corporate life to motherhood and becoming a tech-savvy entrepreneur. Amanda shared how she turned personal challenges into new opportunities, launching Leads Hub Agency to help others navigate technology and automation. If you’ve ever struggled with tech or felt stuck, this conversation is a reminder that you don’t have to do it all yourself—there are experts like Amanda ready to help you bring your business vision to life.

Ready to connect with Amanda or learn more about how she helps non-techies thrive?

Find her at: www.leadshub.agency

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Well, hey there and welcome to this edition of BEP

Talks, beliefs, experiences, passions

shared with our audience by people, well, from all over the world,

from all industries, professions, all ages, all stages of their

career, all stages of life. The one thing that all BEP

Talks has in common is that our

guests come with such generosity to share their

stories, to inspire, to motivate,

educate, and I say sometimes even just to entertain, which is

great too. So they're all so authentic, and today

is certainly no exception. I'm going to give a very brief introduction

today. Our guest today is Amanda Roy, and she has such

a fascinating career path, which is very much what

brings us to today's conversation. So

with no further ado, please welcome

today's guest, Amanda Roy.

Hi, Beth. There she is. Well, hello there. How are you?

I'm well. Thank you for having me today. My absolute pleasure. And

this is a very needed conversation. I feel like I'm just letting our

audience eavesdrop on a call that you and I just might be having between

the two of us. Like, you know, not on a Zoom, not on a camera.

And you'll discover what I mean by that as we go on. So,

Amanda, you have a fascinating career path.

Like so many women, some experience in corporate. I

know you were in office management and that you changed,

switched gears a little bit. I know that you're the mother of twins. How

fantastic. Yes. Doubly blessed, doubly challenged.

Yes, yes, yes. They weren't really a— they weren't really a challenge, actually.

Oh, how— well, how old are they? They're 24. They're going to be actually going

to be 24 in just a few months. Yeah. My, my singleton

baby was actually less of a challenge, or she was more of a challenge than

my twins. Isn't that funny? Well, see, when they get to be

24, your memory kind of fades. You forget about all those

nights 24 years ago. But God bless you as well.

He did. So going from corporate

into— and you had your twins, you lost £100.

My gosh. But you obviously gained a lot of weight carrying twins.

Yes. And that brought you a very kind of, I guess, a

natural transition into weight loss and

fitness. Just share a little bit about that part of your career path.

Oh, geez. Well, before I had my twins, of course, I was, you know,

young and, you know, fit. And, you know, putting on

£100 is a lot. And it has

had a very detrimental effect to my body. I mean, my

knees were hurting, my back were hurting— was hurting after I had my, my

boys. And it was just one of those things that I, I had to

figure out how to get it off, and I had to get it off fast

because I was in pain. I wasn't used to feeling that way.

It was horrible, actually. Horrible, horrible time. And so I just started doing

stretches. I started doing, um, I started walking. And before you

know it, I— the pounds just started dropping. So I didn't know what I was

doing. I had no idea. I was just kind of doing what everybody else said,

this is how you should do it. And the pounds just started dropping. And then

that led me into becoming a personal trainer. My husband, he was

like, you know what, you are doing such a great job and you, you were

so dedicated and, you know, doing all these things. Maybe you should teach other people

how to do this. And so that kind of took me on my, on my

personal trainer journey and into health coaching and into

a weight loss center where I help people lose weight. So it was just kind

of a natural progression. You know, I heard that— not

that exact story. That's, that's a fabulous story. But that transition,

and I think that is so much what women experience, that well-beliefs

experience passions. When we go through it ourselves, I think for

women, it's our natural instinct to wanna share it with other people.

And to say, if I did it, you can do it. You were certainly a

great example of it. And to put it out there, I find that that is

such a common, it's

in our hearts. We wanna help, we wanna cure, we wanna heal,

we wanna make better. And we, of course, always want to share.

So, sure, like so many,

then hits the pandemic, which

for so many of us created, as we were all told, to pivot.

Oh, you're gonna love this. I actually trademarked the

word pivot. Oh, you know why? Quick,

quick story here. Because everybody kept saying pivot, pivot,

pivot. But did anybody ever explain what what pivoting meant.

No. What it was. Well, I'm a sports person, so

I know from sports, particularly basketball, what a

pivot foot is. You plant one foot, that's your pivot foot, and then you can

move the other foot that you can still go in 360 degrees.

It was suggested that we all had to change everything that we were doing.

And I'm like, no, that's such a bad message. What it

meant is that you should plant yourself And then

travel, find the path, go around and see which

direction you should go in. So for me, trademarking pivot,

it meant, oh, you're gonna love this, put

increased value on technology

pivot. Hmm. Oh, wow. How perfect is

that for you? Right? Yeah. And why? And I'm not a

tech person at all, which you're about to discover, but For me,

it meant that because of the pandemic, everybody was doing what

we're doing now. You know, we were meeting this way, everything became

virtual, and we did have to rely on technology.

It was an opportunity, but there weren't many options.

So it was kind of a direction whether we chose to or not, we had

to go. So put increased value on technology. Oh

my gosh, pivot. That issue. That is you. So

exactly, exactly. It's exactly you. So in 2023, you

started a new company called Leeds Hub

Agency. Yep. What was that all about?

Um, that— well, I've always been an entrepreneur at heart.

Always, always. I mean, I did the Mary Kay businesses when I was

younger. I always did. I had a tax and accounting business

as well. Um, yeah, that I did. Um, I,

you know, I always, I always wanted to be an entrepreneur. Entrepreneur. So as

you brought up COVID, COVID changed everything and we all had to pivot. So

when that happened, I went online and I was a health coach online,

basically is what I was doing. I started working with some of my other clients

that I had because my weight loss center I was managing was

closed. So I started doing things online, that sort of thing. And then

what I realized was that so many people online, because of

technology, you had to have these automations in place and

you had to have a CRM. And I remember thinking, what the heck is a

CRM? And, you know, it was, it was kind of

during that time where everybody was still learning what they needed to do and how

they can be successful online. And there was— I was in a mentorship

program that was building summits. You had to build a summit

and how to do all the automations and set the setups and all the behind

the scenes. And it came easy for me. I just remember thinking, oh yeah,

I got this. You know, I learned a little bit, I put it together and

I just made the adjustments and I was able to do it. And I was

noticing so many other people in my groups that were, I

don't know how to do this, this is overwhelming. I mean, I was hearing this,

I still hear this obviously, but I ran into so many

people who didn't understand how to build all these

systems in the background or build a landing page. I mean, we were just learning

about what those were at the time that I started,

you know, getting involved in doing it and helping people. And I became a

Keep partner, which was formerly known as in FusionSoft.

So I started building systems in Keep for people, and then I ran across

GoHighLevel, and I just fell in love with GoHighLevel and all

the different features that it has. And so

that's kind of what took me from health coaching into technology.

And I realized it's such a need. There are so many people who

are struggling with it that it felt like a

rite of passage for me to go, okay, I'm good at this.

I'm comfortable with it. It comes easy for me. And not everybody

experiences that. So I want to help. So that's kind of where

that came from. For you and the timing, I mean,

it kind of— I don't want to say forced you into it, but it opened

up a great pathway for you. And as you say, so many need

it. And what I find for me, I know what I'm good at. I know

what I know. And I'm smart because I know what I don't know.

And enter someone like, like you.

How technology is changing, like, with

every breath we take, you know, it's, it's constantly turning over

and changing. And kind of just when you get

comfortable with something, you need something else.

How do you, how do you keep up with it?

Oh, that's a good question. My husband, he laughs at me all the time. I'm

a, I'm an Enneagram 1. I just realized, I just learned this a few weeks

ago. And if you don't know what it is. It is somebody who loves to

learn, loves personal development. I could be a full-time student

just because I love learning new things. And so in order to keep up on

all the changes and all the different AI programs, I try them

all out. I test them. So my— you should— my bookkeeper, she

laughs at me. She's like, Amanda, you really should, you know, try to cut

some of these expensive expenses. And I'm like, well, it's a cost of doing

business, the kind of business that I do, because I need to learn the program.

I need to find out if it's going to be a good program for me

to use or to work with my points on, and then I cancel the membership

if it's not, and then I move on to the next thing. So it's a

constant— I'm constantly learning. I set time aside every

week, some day, most days, where I learn something new.

It's, it's, uh, it's a lot when you're in the

business of technology. Yeah, and I don't know everything, but I

try. I do my best to be, you know, to spend the

time, to invest that time into learning. Someone like

myself is grateful for someone like yourself because

I don't know what it is. I love to learn. I like to

learn something. I know I'm going to learn something new in this BEP talk today.

That's what makes every day on BEPs a great day.

But there's something that happens in my brain. I don't know. I'm

left-handed. I don't know if that has anything to do with it.

I'm a lefty. We think on the different side of our brain, perhaps.

But I find that there are a couple of topics, tech being one of them,

that when people start talking about it

and I'm hearing la la la la la la la in my own head,

it's like I have a mental block. And I'm not—

I'm a pretty intelligent person. So I guess there are just some people who

have more of a knack for it than others.

And so again, so grateful for somebody

like yourself. I have tried to learn. I'm gonna be, I'm gonna be very

transparent here. I've tried to learn, but what I have learned is

be smart enough. As I said earlier, know what you know and know what you

don't know. Right? Yes. Yes. So here's, here's my

metaphor. When you're not feeling well,

you go to a doctor. You don't

say, gee, I should go to medical school

so I can figure out what's wrong with me that I'll know

how to heal myself. Yeah. You know, I mean, that's kind of a

bizarre example, but it really does explain it. Yeah.

So you go to the expert when the car needs to be fixed. You go

to the expert. When the plumbing breaks, you call the plumber.

And to that point about more like the plumber, the electrician, and

all those kinds of people is that when you go

to the expert, you typically save more time

because it gets handled. When you don't go to the expert,

and I'm not saying don't try to learn things, but it often ends up

costing you certainly more time and often more

money in the long run because of what you miss because of the

time you spend trying to learn it. Yes. Yes.

See how smart I am? You are very smart, and I agree

completely with you. I always tell people, like, stay in your lane.

You know, you don't have to learn everything. You just need to be

in, in a partnership or have a, have a friend

who knows the things you don't need to know because there's so much there's so

much to learn, especially being an online business, you know. And you,

you know, let alone we, we do the networking, we do the social media

marketing, we do all these other things that we have to do. And not everybody

does that, is good at that, or everybody feels comfortable doing that.

I like to think of, um, my daughter. She's finishing up high school, she's

17, and she's, you know, she's like, oh, I hate math and I'm

horrible at math. And she's like, but I'm really good at writing. And

that's kind of how it is, right? You either are really good in this

part, but you're really not so great in that in school. And we all— if

you were good in math, you probably weren't good in English. If you were good

in English, you probably weren't good in math. It's just the way our brains work.

Doesn't mean there's anything wrong with anybody. It's just that our brains work

differently. I work with a doctor, and sometimes he says things to

me that blow my mind, but when it comes to technology, he

relies on me, and he's a neuroscientist. So,

so, you know, it's, it's just, you know, we're all very different. We're very

unique, which makes the, the planet, which makes, um, our— the

world we live in very interesting. That's a really good thing

about someone who is so brilliant, like a neuroscientist, a brain

scientist, a brain surgeon, a heart surgeon, that

there's an old expression like, oh, he's very smart, but he doesn't

know enough to come in out of the rain. Like, there's a common sense

kind of factor that all their brain power went to

where my brain power did not go. I do. I love the

rain, but I do know to come in out of the rain. Right. So

yes, yeah, my husband is— my husband calls it

what, book smart versus like the common sense

or no street smarts. It's kind of different. I have book smarts.

I don't have very good street smarts. So, you know, I

have common sense. I'm a logical person. But I want

to make this point. I've worked with people. I've had employees where I've said, this

is what I need regarding technology. This is where I want it to end up.

So we have to start here. And they say, Beth, you don't know anything about

technology. How do you know the steps?

I said, because that's logical to me, and I'm logical, I'm

practical, I'm a strategist. I'm not a tactician.

So you kind of need to have both. So

do you consider you are a strategist, but you're also the tactician?

Yes. Yes. And I think that what you just described is

actually a perfect, a perfect collaboration, right? Because

you strategize, this is what needs to be done, this is what I think

how it needs to look, and then somebody like me puts it actually

on the computer and builds the system. So it's— I have

to have strategy because automations and all of that stuff is all very

much strategy. But having somebody like— it's not my—

it's, it's not the thing that I'm really good at, but I can take what

you say and say— you, when you say, I want, I want it to look

like this, I want this system built, and then I'm like, oh, okay, I

can see how all these work and all these pieces, and we we need to

do this. I can see from the other perspective. That's my

gift, whereas yours is creating. Yes,

the wedding planner, but you're going to play the music, you're going to cook the

food, you're going to take care of all of that. I can just

visualize it. So with all of your talents and skills, because I

know there are many, what are you—

what are you most well known for, and what do you like doing the most?

I love building automations and I love the challenges.

I know I'm a big nerd when it comes to this.

I am, and I'm proud of it. I've just decided I'm a nerd and

I'm proud of it. I love building. Yeah, I love building

automations. I love taking things that, especially when a

client comes to me and says, hey, Amanda, I really want to do this. Is

this possible? I'm like, oh,

let me work on that. Let me figure that out for you. And I can

make it very complicated. System to make it work.

Um, I love that. I could, I could sit in my jammies all day long.

I wish I could, but you know, we have to do other things to be,

you know, in business when we're online business owners. But I could sit in my

jammies all day long and just build systems. I love it. I'm gonna ask

you to stand up if you're wearing your jammie pants.

No, I wouldn't, I wouldn't, because then I would have to do it the same

thing. So I'll leave it at that. Yeah. So

just give me a little bit of a list of the types of

tasks, projects. You said automation, but

something is telling me from the name of your company that you started in

2023, Leads Hub Agency,

where does that come in? Yeah,

honestly, I'm not really sure where I came up with that,

but I love it because it

encompasses everything that I do. So I'm not a lead generation

company. So it's not like we, we take, um, we, you

know, we take clients' accounts and we, we generate those leads for clients.

We don't do that. Um, I look at it as we build the systems

to bring leads into, um, people's world,

right? Gotcha. So yeah, so we build the, the

funnel that you have to share to get your lead magnet into the world. So

that's bringing the leads in, right? We build websites, uh, where

again, we're going to have the lead generation or ways to contact people, things

like that, where again, that brings the leads into the business. So

I named it Leads Hub for that reason. Like, we, we build the

system so that you can have leads, you know, summits or

workshops, things like that. Yeah, I gotcha.

So you have now just told me you're like a one-stop shop.

Oh yes, I am very much am. Yeah, yeah. And I

have gotten— since I started this, I've tried all these different

ways of, uh, how do I How do I market myself? Do I

market myself as a website designer? I tried that for a while.

Do I market myself as a, as a lead

generation funnel or a funnel expert? Or do I market

myself as just like, okay, come into my agency and as

a GoHighLevel client, you know, and I'll take care of you. And I just have

my monthly, monthly clients I take care of. I tried everything to figure out

what worked and what I liked. And I decided, you know what, I'm a GoHighLevel

coach and I build automations and go HighLevel. That's what I do. And

it encompasses so many different things. We talk about email, we

work on your email, we set up your email so it doesn't go into spam.

We build your websites, we build all your funnels. I

mean, there's just so many things that we do. I mean, I was working

on a WordPress website last night and I was setting up domains for

a client that his website went down and he had to get a new domain.

And, you know, I do domain management. Management. Um, I do Google Workspace

and help people set that up. So I, yeah, I kind of

do a lot. We, my team and I do, we do a lot. We also

do social media management, so we put, do social media

and do all the email marketing for clients. So that's why the

name really kind of fits everything that we

do. Yeah, well, I'm, I'm looking at it like you can

lead us, the non-tech

You can lead us. You're the middle and you can lead us to

where we want to go. You are a one-stop resource.

And I'm kind of imagining that if somebody can

articulate what their goal is, what

their vision is, that they can share with you, here's where I am

today and here's where I want to go.

You just, you know, fill in that gap. Mm-hmm.

Yes, you are. Wow. Yep.

Yep. We knew something good was going to come out of the pandemic.

It had to. And someone like you doing what you do for someone like me

and so many others, because I don't have time to go to medical

school to figure out what's wrong with me. I just need to go to

the expert. And in this case, when it comes to tech,

you, my friend, are the expert. I want to say

to everybody, I know I'm not alone. I know I'm not alone.

And you can see it with the results that people aren't getting, the

frustration, the lost time, the lost income.

And I think the worst part of that is

giving up on oneself because you don't think it's

possible to get it done. Right. And I want to

encourage, as I always want to encourage every woman, to realize if

you have a vision, if you have a dream, It can get

done. You just need to connect to the right

resources. And I am so blessed

to introduce you all to Amanda today

because she is a resource center unto herself.

And that's why when I said earlier why I am someone who

definitely appreciates and needs someone like

Amanda. Amanda, I can have the vision, I can have the dream, and

just get me there. Just get me there. So I wanna say to

everybody that below is information on how to be in touch with Amanda, how you

can engage, uh, with Amanda and,

um, use her talent to help your dreams come true.

And as she has shared, as Amanda has shared her beliefs, her

experiences, her passion, she really helps you

want to fulfill your belief. So

you have the experiences that you want, that you

never have to give up on that which you truly do feel

passionate about.

That's it. That's it. Amanda, thank you so,

so much. This has been such a wonderful conversation.

I knew it would be. I knew I would learn a lot, and I have.

And you know what, if you don't learn something new, just as valuable,

I perceive it as if you get something affirmed or

confirmed. That's a great thing. Something

else that you can cross off the list. Like, where do I go when I

need this? Well, we just, I just crossed a whole lot off my list.

So gotta start a new list. Gotta start a new list.

Amanda, thank you so much. I wish you a very blessed day.

And to our audience, I always say thank you, of course, for for

watching, watching, for watching and for listening. And please

connect with Amanda. Don't give up on your beliefs,

your, have your experiences, live your passions because there are people out

there who can help you make them come true.

I promise you that. And we say everybody has a story.

Everybody has a story to share. Every one of them is worth listening to. And

I would love to share them with other people. So go to Beb

Talks. I would love to have you as a guest. And as we always say,

until we meet again, may the best always

be yet to come. Until we talk again. Bye for

now. Bye. Thank you, Beth, for having me. My

absolute pleasure. Have a blessed day, everyone.