Don’t be fooled by LinkedIn’s reputation as a professional networking app. All that has changed. This growing, but often forgotten, platform is the perfect place to expand product sales.
Melissa lays down her pearls of wisdom on how product-based businesses can grow exponentially on LinkedIn. She’ll also share her invaluable tips on attracting organic customers locally.
You don’t want to overlook this powerful tool for your business.
Topics discussed in this episode:
products
LinkedIn coaching
local businesses
networking
B2B
entrepreneurship
product based
LinkedIn keywords
organic traffic
niche
business growth
boutiques
LinkedIn
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Transcripts
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Since you talked about product based entrepreneurs, it's super interesting. I
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think because there's a lot of small, like, local businesses that are
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They're so successful. Like, people in Hawaii wanna support local
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entrepreneurs, like, crazy, and I think the easiest way is through
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products. So there's, like, a crazy amount
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of product based entrepreneurs in Hawaii. So many of
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them signed up for my free course and I
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wanna be able to help them on LinkedIn, and I think that's a place I
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I was kind of worried about. So since I'm doing the training, I definitely
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wanna be able to help the product based.
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So any suggestions outside of whatever we've learned on
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LinkedIn that you think are specific to product based entrepreneurs.
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Yeah. Great question. And we've got Angelie on the line too. She
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is building her LinkedIn brand locally for,
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like, your practice a little bit. Right? And so it's it's a it's
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a service, but it's I see it as kind of like foot traffic product. Right?
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I think that for people who are trying to grow locally. So you're
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looking for, like, LinkedIn coaching for them is, number 1,
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is a lot of people on LinkedIn don't realize that they can use that
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Boolene modifier. So b00lean,
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Boolene, where they can type in the location
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and then use the word and or use the word or
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and then type in another qualifier to help drill down the search
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list So if they're in specific areas of
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Hawaii and they're wanting to grow their network
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of client base or B2B you know, networking,
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then I would teach them how to make that field search on
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LinkedIn. Right? So it could be location in Hawaii, and then an
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and and then job title or company title
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or whatever filler you wanna put next depends on if as the
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product owner, they're looking for B2B engagement or if they're looking for
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B2C engagement, but they can qualify
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through location before typing anything else in.
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Right? So, like, for instance, if I was I
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mean, I'm just, like, throwing this out for a product base. Let's say I do,
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like, super high end organic spa products
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and I'm in Charlotte. I would teach my clients how to
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put in the keyword Charlotte, key modifier, billing
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modifier, and And then the next word will be, like, salon,
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right, or med spa. You see what I'm saying? Like, just teaching them how to,
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like, hone in there and then grow their networks that way organically. Okay.
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And the more they grow their networks organically through
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really, really niche locations and keep their network really tight,
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there's gonna be so much engagement because there's only, like, so many people in that
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area of Hawaii, right, that are engaging on the platform.
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Yeah. Okay. And I guess just anything
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else just, like, online to support them because, like,
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I realized, like, for a lot of them, they only
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have a certain capacity. You know, like, it's I'm realizing it's so
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different than, like, like you said, is entrepreneur because you're just
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trying to help them grow, like, almost exponentially. Tell me a little bit about some
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of their businesses. So Majority of their businesses are kind
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of like boutique, local Hawaii specific
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crafts, almost. So, like, One does, like, she does, like,
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little pillows and backpacks
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and lunch packs. but, like, really kinda
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cutesy Hawaii designs. So people,
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like, love. She's like, they all have cult followings.
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and then the other one makes, like, educational materials in
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Hawaiian. So she does, like, all wood products
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and another one makes cells. The other one is, like,
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does Rakey. So, like, just I'm like, how can I
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help them? for any any suggestions. Yeah. So I
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think going back to the field search is gonna be really, really helpful for each
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of them. No matter whether they're looking for a field search and
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education. Like, well, think about Lanier, Doctor Lanier, she
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has built a phenomenal pipeline through network
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through educators who are thought leaders locally in New York.
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Right? So, again, it goes back to, like,
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networking on the platform. It's not just about direct selling to
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customer, but teaching them how to even go to groups on
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LinkedIn where people may be active in their field
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expertise. I know Linay has had significant results in
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finding certain groups in education that are on LinkedIn. But then,
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like, with the salves, right, like, I think I really go back to, like, you
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know, the area and the med spas or spas or anything
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holistic, like, locally that they can begin to grow their network
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with. The other thing is, like, gifting, right,
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like, think B2B, could they create some collaborations
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and partnership with local businesses for
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gifting. And what does that look like or collaborations with
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pop ups? You know, I'm thinking about, like, You know,
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Doctor Angeliano is doing some networking and other she's hosting for instance
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and events at her practice where she's inviting lighting, lighting, hundreds of her
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clients for the day. And she's gonna have, you know, stuff on
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display and some products for them to try. So
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it's like, how can these women network
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in Hawaii with, you know, and for all intents and purposes, women
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like doctor Anjali who are, you know, have a network
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for them to get their products in front of. Does that make sense?
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because, like, if this wasn't happening in Northern California, but it was happening in
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your little town of Hawaii, right, like, how do we make that
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connection through networking, through power of networks? So I think that
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just teaching them how to, like, grow their networks locally is really gonna
