There's so much more to Gabe than just being half of in|flow... Business owner, lawyer, creator, influencer, certified collector, and a remarkable father - he's got the dad jokes to prove it!
Gabe is the co-founder of in|flow law group, our law firm dedicated solely to multi-passionate entrepreneurs and creators. It's Gabe's entrepreneurial spirit that encouraged in|flow's inception from the start. In this episode, Gabe shares where that spirit stems from, and how it lead him to becoming a tattoo shop owner for 10 years, a legitimate creator and influencer, and law firm owner!
Sit back, and enjoy story time with Gabe as he recounts his journey to becoming a multi-passionate entrepreneur!
Gabe's Youtube Channel, "Collection Wars"
Follow Gabe on TikTok
in|flow
Yeah,
Ray:welcome everyone to our first ever Rise and Flow podcast with your
Ray:hosts, Ray Khan and Gabe Estrada.
Ray:How you doing
Gabe:everybody?
Gabe:And we are partners at Inflow Law Group where we specialize in helping content
Gabe:creators and just creative entrepreneurs really get all their legal ducks in a row.
Gabe:To prevent any future issues happening,
Gabe:right?
Ray:Yeah.
Ray:The whole idea behind inflow was basically to help creators navigate
Ray:some of the rough legal seas out there that surrounds content creation
Ray:or business ownership, right?
Ray:A lot of creators are now, you know, branching off starting their own
Ray:e-commerce brands getting a lot of deals, becoming models, et cetera, et
Ray:cetera.
Gabe:Yeah.
Gabe:And that's why we decided to, you know, start inflow to really
Gabe:help, you know, these creators.
Gabe:And obviously we're creators ourselves, right?
Gabe:So we are in a lot of the social media platforms, right?
Gabe:We're on Tick hok, Instagram, Facebook, and now we will be joining
Gabe:kind of the, the podcast channels.
Gabe:So that's exciting for us.
Gabe:We've been working on this.
Gabe:For a little while to get
Ray:this set up.
Ray:Absolutely.
Ray:Absolutely.
Ray:You know, content creation is so important to starting your own business,
Ray:especially as a content creator.
Ray:You know, that's in the name itself, right?
Ray:But a lot of entrepreneurs don't really see themselves as, as content creators.
Ray:But you know, as a lawyer, as a business owner, it's very important to basically
Ray:leverage social media to your advantage, to help build yourself a community, an
Ray:audience that allows you to, one, yes, sell your services, sell your products
Ray:wherever it may be, but also connect with other individuals who might just be just
Ray:like you or in a similar spot as you.
Gabe:Absolutely.
Gabe:And I think that's one of the key components of our law firm and
Gabe:kind of why we're so different is that we're really trying to focus
Gabe:on building a community, right?
Gabe:A community of just like-minded entrepreneurs and creatives
Gabe:that, you know, will basically.
Gabe:Get all of these, these extra benefits of just having a team of attorneys to kind
Gabe:of guide them along the way, and it's been so amazing, you know, this journey,
Gabe:you know, again, I'm, I'm so proud of, of what we've created within Flow and,
Gabe:you know, it's, it's kind of getting to the next step where we're trying
Gabe:to expand inflow into the next level.
Ray:Yes, 100% and, you know, leads us into this podcast.
Ray:And the whole point of this podcast basically is to share the stories
Ray:of other creators, you know, their journeys, how they got started what
Ray:they're up to, and basically tease out some tips and tricks that we can share
Ray:with our audience who might be aspiring entrepreneurs, creators, et cetera.
Ray:So yeah, that's the whole point.
Ray:This podcast to help basically encourage y'all to start that side hustle or
Ray:take that leap of faith and start that own business of yours that you've
Ray:been thinking about for a while.
Ray:So yeah, this first episode we actually wanted to dive in and share one of
Ray:our own personal stories one that I thought was very basically influential
Ray:to us starting this business, but that's our very own Gabe, who you
Ray:know, has been a business owner for a while now and is a content creator.
Ray:So I'm gonna be interviewing him real quick just about how he got started,
Ray:you know, owning, being a tattoo shop owner, being a influencer on
Ray:TikTok, YouTube, and all the above.
Ray:So Gabe, get us, you know, why don't you just like, introduce
Ray:that side of your life.
Ray:A lot of people know the attorney side of you, right?
Ray:But share a little bit about, you know, basically a brief history
Ray:on how you got to this point.
Gabe:Wow.
Gabe:Okay.
Gabe:So , it's, it's obviously a, long story, right?
Gabe:But, you know, I think it's, it's worth telling you So I was
Gabe:actually born and raised in Mexico.
Gabe:I'm an immigrant.
Gabe:I came to this country when I was around eight years old and one of
Gabe:the biggest obstacles I think when I first came to the United States
Gabe:is, is I didn't speak English right?
Gabe:Mm-hmm.
Gabe:. And the only English that I did speak was lines from Star Wars
Gabe:and that obviously Star Wars has been a huge influence in my life.
Gabe:Again, just because as a kid, that was really my first kinda
Gabe:introduction to American culture.
Gabe:And you know, when I came to the United States, I, I was trying
Gabe:to talk to my friends, right?
Gabe:But I, I, there was that language barrier and I couldn't, but the one thing we
Gabe:had in common was Star Wars, right?
Gabe:Mm-hmm.
Gabe:, This was probably 19 88, 89.
Gabe:So, you know, Star Wars, even though it had already pass, probably been
Gabe:a five years since the last movie it still was kind of resonating
Gabe:with, with kids at that time.
Gabe:Yeah.
Gabe:So, you know, we ended up playing Star wars
Ray:and that's crazy because, you know, obviously Star Wars itself
Ray:was a huge cultural supernova.
Ray:But beyond that, for you it was more so like a learning experience, right?
Ray:It was just a way for you to learn the English language, and it's
Ray:pretty essential to your story of, you know, basically your own
Ray:American dream I always call it.
Ray:So, Yeah.
Gabe:And, and the reason why I tell this is because, so first and foremost,
Gabe:I think that's where I first learned that the importance of communication, right?
Gabe:And being able to, to communicate with other people sometimes
Gabe:without even using words, right?
Gabe:Because.
Gabe:I had to figure out a way to communicate, you know, just
Gabe:even just using expressions.
Gabe:And that's probably why, I mean, besides, you know, obviously Latino,
Gabe:like, you know, I'm very expressive with my hands, with my facial expressions,
Gabe:and I learned how to communicate sometimes without even using words.
Gabe:Mm-hmm.
Gabe:. But I think what was important about that is the, the kind of immigrant
Gabe:experience that I had growing up because, you know, my, my parents, you
Gabe:know, they were on a single income.
Gabe:My dad was the only one working at the time.
Gabe:And you know, the, at first it was just me, but then, you know, my parents had
Gabe:my two sisters and then my two brothers.
Gabe:So then it got to the point where, you know, there was six of us you know, living
Gabe:in this little one bedroom apartment and you know, obviously as the oldest.
Gabe:You know, child in this immigrant family, I kind of ended up taking a lot of
Gabe:responsibilities and you know, I, I, I didn't have the same type of, I guess,
Gabe:upbringing as my, as my siblings because at that point, you know, even though I
Gabe:was only, what, nine years old, 10 years old, my parents stopped spending money on
Gabe:things that weren't necessary, obviously, cuz we're living on this single income.
Gabe:So a lot of, you know, like I I, my toys and stuff that I really wanted
Gabe:as a kid, I wasn't able to get them.
Gabe:So I started figuring out ways to do that.
Gabe:And I think that's where, you know, the, the spirit, the entrepreneurial
Gabe:spirit kind of really developed in me.
Gabe:Mm-hmm.
Gabe:, because what I ended up starting to.
Gabe:Is I discovered this local toy shop called Time Tunnel, and I was in San
Gabe:Jose, California and there's this little toy shop called Time Tunnel.
Gabe:And again, I remember specifically I was maybe 10 years old and I remember going
Gabe:to Time Tunnel and just looking at all these Star Wars toys and they're vintage
Gabe:by that time, you know, antique toys.
Gabe:And I was just in on, I wanted 'em all, but I couldn't afford 'em.
Gabe:And obviously my parents weren't able to to buy 'em for me.
Gabe:So what I figured out is that there was a thrift store, maybe about two blocks
Gabe:away from this, this little antique shop.
Gabe:So I'd go to the thrift store and I'd find.
Gabe:Like a dollar, right?
Gabe:Mm-hmm.
Gabe:, I would go through the couches or ask my mom, Can I have a dollar or
Gabe:just figure out how to get a dollar.
Gabe:And I would go to this thrift store and I would look for these little
Gabe:baggies of like loose toys, right?
Gabe:That people would donate.
Gabe:And what I quickly realized is that I could buy those toys because
Gabe:I knew what to look for, right?
Gabe:I was already into collecting.
Gabe:I already knew kind of what was good and what was not, right?
Gabe:Mm-hmm.
Gabe:And the guy at, at Time Tunnel, his name was Joe.
Gabe:He would teach me about things.
Gabe:He would say, Hey, look, if you ever see a p with a, a squishy head, those
Gabe:are the ones that are worth some money.
Gabe:But if it has a hard.
Gabe:Don't get it.
Gabe:So I went through the thrift stores and I would find these things
Gabe:and I would go back and resell it to them or upsell 'em to 'em.
Gabe:So he would say, I will trade you this P dispenser or whatever for
Gabe:whatever Star Wars toy you want.
Gabe:And I would get the next Star Wars store and I would always kind of
Gabe:trade up until I finally got what I
Gabe:wanted.
Gabe:Wow, wow.
Gabe:So Gary V would be proud because you were just out there flipping
Gabe:these PEs dispensers and you know, just making a profit off of that.
Gabe:You know, That's crazy cuz you know, like, you know, Gary V always preaches about,
Gabe:you know, how he made his come up by going to garage, garage sales and basically you
Gabe:know, finding, going on eBay and seeing what, like a random trinket at a garage
Gabe:sale selling for, buy a bunch of 'em and then go and flip 'em on eBay, maybe.
Gabe:Less than a buck on each sale, but it adds up over time.
Gabe:And this is funny how you were, you know, how old were you when this was there?
Gabe:I was probably like 10 years old when you were 10.
Gabe:Okay.
Gabe:So yeah, that entrepreneurial spirit just came at a young age for you.
Gabe:So this is kind of already ingrained in you at an early age.
Gabe:And I think it was, again, it came out of almost necessity, right?
Gabe:And, and look, I don't wanna say that, you know, my parents did everything
Gabe:they could to, to keep a roof over our heads and food on the table.
Gabe:But again, it was these little things that I always wanted these toys and like,
Gabe:you know, I remember when Home Alone came out and remember the Little Talk boys.
Gabe:Remember it was like, so home alone, part two, I think it was.
Gabe:They came out with these little recording machines, right?
Gabe:They little, Yeah, they're called Talk Boys.
Gabe:And I wanted one so bad.
Gabe:And I remember it was like something like $50 or $60.
Gabe:And at that time, obviously I, I knew that was impossible unless it was
Gabe:like for Christmas or for my birthday.
Gabe:But I wanted it so bad.
Gabe:And what I did is that there's this kid in my school who kind of, he was known as
Gabe:kind of the kid who had some money, right?
Gabe:Mm-hmm.
Gabe:and cuz I went to actually a very, like, low income.
Gabe:It was a low income neighborhood.
Gabe:And this kid, I figured that, I was like, Okay, how can I get, how,
Gabe:what can I sell to this kid to get, you know, money for my talk Boy?
Gabe:And what I discovered is that the neighborhood kids funny enough, like they.
Gabe:Go and I guess maybe take like, you know, Playboys and, and you know, magazines
Gabe:like that from their parents or whatever.
Gabe:Mm-hmm.
Gabe:. And then we would all stash 'em in this garage.
Gabe:So what I ended up doing, I would sell him these Playboys at $20 a
Gabe:pop and he would buy them from me.
Gabe:And so I think I ended up selling, I think like three of them to
Gabe:him, and I bought that talk boy.
Gabe:So again, I, it was, you know, it's kind of funny not thinking about it.
Gabe:Mm-hmm.
Gabe:, you know, that kind of just flashed back right now.
Gabe:But yeah, I always, always had that spirit, right.
Gabe:That I, that that
Ray:child hustler.
Gabe:Yeah, absolutely.
Gabe:So yeah, so going forward, obviously, you know, I, you know, didn't do very well
Gabe:in, in like middle school and high school.
Gabe:You know, I was kind of following the, the, you know, the wrong path, you know,
Gabe:and sometimes a lot of immigrant families too, you know, When you don't have a role
Gabe:model specifically showing you mm-hmm.
Gabe:you know, especially like the, the, the, you know, towards education,
Gabe:it's hard to really go that route.
Gabe:Right.
Gabe:So you know, in high school I got pretty much all Ds and F's right.
Gabe:I was just not worried about that.
Gabe:I was worried about partying and hanging out with girls and whatnot.
Gabe:So I, I never thought college was gonna be kind of in my future.
Gabe:Yeah.
Gabe:Mm-hmm.
Gabe:never thought about that, ever.
Ray:And so you graduate high school and do you, you don't
Ray:go to college right away?
Gabe:Oh, no, no.
Gabe:I mean, I, I signed up at community college, but again, it was one of
Gabe:those situations where I started, I was working already full time,
Gabe:you know, to help my family out.
Gabe:Mm-hmm.
Gabe:, so I just didn't have the time and honestly just, I
Gabe:didn't really care for it.
Ray:Yeah.
Ray:And what, and what was that first job out of, out of high school?
Ray:So right outta high school, I actually worked at a movie theater.
Ray:Mm-hmm.
Ray:And.
Ray:Yeah, I quickly learned kind of the, just the retail side, and I became
Ray:a manager actually pretty quick.
Ray:Mm-hmm.
Ray:. And maybe it was the way, you know, I was able to, to communicate with people
Ray:and communicate with the employees too, because they, they liked my approach.
Ray:Right.
Ray:I wasn't one of those like, Hey, you gotta do, so, you know, I, I figured out
Ray:ways to incentivize them to, to do well.
Ray:Yeah.
Ray:Going back to that communications
Gabe:Exactly.
Gabe:Aspect of it.
Gabe:Yeah.
Gabe:So, you know, I, I was, I was a movie theater for a little while, and then
Gabe:I was probably around 1920 when my girlfriend got pregnant at that time.
Gabe:And you know, that's my, my daughter was born shortly after, and that
Gabe:was life changing for me because now it was no longer I had to work
Gabe:to, you know, You know, provide Yes.
Gabe:For, for whatever things that I wanted.
Gabe:Mm-hmm.
Gabe:, but now it kind of shifted where I had to work to provide for my daughter.
Gabe:Right.
Gabe:Yeah.
Gabe:And that was pressure's on.
Gabe:Yeah.
Gabe:And that was, that was huge for me.
Gabe:Right.
Gabe:And it also incentivized me to do well.
Gabe:And so my next job after that was at Best Buy, and I started working
Gabe:at Best Buy I guess it would've been 2003 and similar situation.
Gabe:I quickly became a manager and I became a sales manager.
Gabe:Mm-hmm.
Gabe:, because I, I had a knack for, for selling mm-hmm.
Gabe:. Right.
Gabe:I, I was just good at it.
Gabe:I was, and again, it goes back to the communication aspect of it.
Gabe:Right.
Gabe:I was able to talk to clients in a way where, you know, first I wasn't
Gabe:talking down to them, I was able to communicate in a way where you know,
Gabe:I, I could show them how the things they were buying were gonna help 'em.
Gabe:Whatever, achieve whatever they were trying to go for.
Gabe:Right?
Gabe:Yeah.
Gabe:So their lifestyle goals, right?
Gabe:Mm-hmm.
Gabe:. So I did really well there, and I was there for 11 years.
Gabe:Wow.
Gabe:11 years at Best Buy.
Gabe:So I thought that was gonna be my career.
Gabe:I was moving up in the company, you know, I became, like I said, a, a sales manager.
Gabe:I was on salary, you know, I was making six digits, you know, with
Gabe:the bonuses and all that stuff.
Gabe:So I was happy, you know, I was, I was making money.
Gabe:You know, I was able to buy my kid whatever she wanted and, and everything.
Gabe:And, and then everything kind of
Ray:changed.
Ray:Yeah.
Ray:Yes.
Ray:Tell me about this, this change that occurred, right?
Ray:Yeah.
Ray:You, you you know, you eventually, you know, flash forward, you're a
Ray:business owner now, but how did you, you know, what was the business?
Ray:How did you even consider becoming a business owner at that point?
Ray:You have a kid, you are, you know, working a full time job.
Ray:How did you take that leap?
Ray:. Gabe: So there's even another step
Ray:what ended up happening, the biggest change in my life, you know, by then I
Ray:was already, you know, separated from, you know, from my baby's mom and, you
Ray:know, raising, you know, we, we were sharing custody of, Of my daughter.
Ray:Yeah.
Ray:And I met my now wife and that was, that was a crucial point I think
Ray:in my life and a big changing point because she was in college already.
Ray:Okay.
Ray:And she was going to the university of California, Santa Barbara.
Ray:And that was in San Diego.
Ray:I met her during one of her summer breaks, and that was a huge changing point cuz it
Ray:opened up my eyes, first of all to Educat.
Ray:I kind of never been introduced to someone who had gone to a, a, you
Ray:know, a good four year university.
Ray:Yeah.
Ray:Which is kind of strange to think about it now, but I really, I, I didn't
Ray:have any friends or any, you know, any people that were on that path that I
Ray:could, you know, at least copy mm-hmm.
Ray:, you know.
Ray:Yeah.
Ray:Until I met my, my now wife back then, you know, we are, we started dating and we had
Ray:a long distance relationship and she, she denies this left and right , but I, you
Ray:know, and she, she hates when I tell this story, but I, I think one day we were,
Ray:you know, we were arguing because, you know, it's a long distance relationship.
Ray:It was hard, you know, I was in San Diego, she was in, in Santa Barbara, and we
Ray:were arguing and the conversation kind of went into something along the lines
Ray:like, Well, you wouldn't understand.
Ray:You didn't go to college.
Ray:And she said that too.
Ray:Oh, ge And that, and that cut deep, right?
Ray:Yeah, it could cut deep because it, it just made, it made me feel like, Yeah,
Ray:I mean, and, and even my response then I was like, whatever, college is trash.
Ray:I don't need it.
Ray:Even if I went, I'd get straight A's and I'd rip up the diploma because
Ray:I'm making six figures at Best Buy.
Ray:I don't need a college degree.
Ray:Mm-hmm.
Ray:. And that was kind of my mentality then.
Ray:But deep down inside it, it really, it really did kind of affect my ego.
Ray:And so what I started doing, and this is kind of where the whole change happened,
Ray:is that all my two days off from Best Buy, I started going to community college.
Ray:And you know, I took the first semester and I got straight.
Ray:And then I only took, I think maybe two classes.
Ray:Mm-hmm.
Ray:and I got A's and I was like, Whoa, this, this was a lot easier than I remember.
Ray:And so I was like, well, I might as well just follow, you know, take
Ray:the second class of, of the class.
Ray:I think it was an African American study class, I think it was the first one.
Ray:I was so inspired by history, right?
Ray:Learning about history that I wanted to take the second part.
Ray:And then, so I was like, and I got straight A's that second semester.
Ray:So I was like, Whoa, what the heck is going on?
Ray:So then I went to summer school and I was like, You know what?
Ray:I'm gonna take now another history class.
Ray:And I just started taking all these history classes and then all of a
Ray:sudden I realized that I was, you know, gathering up some good credits.
Ray:So I went to, you know, my counselor and she said, You know what, you're
Ray:able to transfer to four year university probably in about a year, you know,
Ray:or So I was like, That's great.
Ray:I would love to do that.
Ray:So so I did and I focused, and on my two days off, I went to school
Ray:at a community college full time.
Ray:So I would schedule, because I was a manager, I was able
Ray:to schedule my days off.
Ray:Yeah, yeah.
Ray:To match up, you know, my, my two days at school and I did that and I eventually
Ray:applied to uc, San Diego, and I got in, and another big shift happened then,
Ray:because as I, I got accepted to uc, San Diego, my wife got accepted to law school
Ray:and she got accepted to law school in la.
Ray:Okay.
Ray:So again, we had already been long distance again.
Ray:Yeah.
Ray:Long distance.
Ray:We had already, you know, she came back home for, for a little
Ray:bit and then now she's gonna about to go long distance again.
Ray:And I was like, I can't, I, I don't want that.
Ray:So I decided to move up to LA with her and, you know, kind of follow
Ray:her.
Ray:Yeah.
Ray:And commute down to U C S
Gabe:D.
Gabe:Wow.
Gabe:And what I did is that I transferred to another Best Buy up there.
Gabe:And again, because I was a manager, I was able to control my schedule.
Gabe:I would.
Gabe:Schedule myself off Mondays and Wednesdays, or Tuesdays and
Gabe:Thursdays, depending on the quarter.
Gabe:And yeah, I would wake up at three in the morning, get ready, drive down to
Gabe:San Diego, spend all day on the campus, you know, like just going all my classes.
Gabe:Wow.
Gabe:You know, it was like 9:00 PM drive back to LA the next day
Gabe:I would have to go to work.
Gabe:Right.
Gabe:Cause it was like a, you know, I had to split 'em in either Monday
Gabe:or Wednesday, go to work and then do it again the following day.
Gabe:Wow.
Gabe:So you can imagine how difficult that was.
Gabe:Also, because I was working 50 hour, I was, I was a salary manager.
Gabe:So even just to study right.
Gabe:For exams, to do the homework, to do the reading, I would
Gabe:have to do it on my time off.
Gabe:So it was, yeah, it, it was, it was hard.
Gabe:But I got so used to just always hustling and always just doing something right.
Gabe:Mm-hmm.
Gabe:for what, over four years?
Gabe:I literally did not have a day off.
Gabe:Because I went to school, summer school, I went, you know, I,
Ray:because I wanted to get it done.
Ray:Yeah.
Ray:Did getting done, like working on your homework all on your days off like Right.
Ray:Yeah.
Ray:That's cra and going to classes on a full day, like Right.
Ray:You know, Tuesday, was it Tuesdays and Thursdays?
Ray:Tuesdays and Thursdays or Monday, Wednesday, Yeah.
Ray:Yeah.
Ray:Wow.
Ray:So like, I was like taking in my college experience, I was taking
Ray:like two classes a day and then like taking a nap for the rest of the day.
Ray:So it was a huge difference
Gabe:there.
Gabe:Yeah.
Gabe:And you gotta remember on those two days also because my daughter was still here
Gabe:in San Diego, I had to also, you know, cuz I was down here, I would go and
Gabe:visit her or like, you know, I'd bring her on campus with me and she'd go to
Gabe:classes with me juggling a lot of roles.
Gabe:Right.
Gabe:So I could spend time with her as that transition was happening.
Gabe:Mm-hmm.
Gabe:. So yeah, so, but I did it and I got my bachelor's degree and it was probably
Gabe:one of the most, you know, proudest moments because my daughter got to see it.
Gabe:My daughter by then was probably, maybe like, Six, seven years old.
Gabe:So she, I mean, she was old enough to kind of appreciate the fact that,
Gabe:hey, look, here's my dad graduating.
Gabe:Right?
Gabe:Yeah.
Gabe:And you know, it, it's, it's really cool cause my daughter's now 19 and
Gabe:she actually goes to uc, San Diego to kind of follow in my footsteps.
Gabe:Yeah.
Gabe:So again, the power of, of seeing the path is, is very important I
Gabe:think for just generational change.
Ray:Yeah.
Ray:Yeah.
Ray:Especially just going like, you know, going back to your, your high school
Ray:career and just like, you know Yeah.
Ray:Thinking like, college is never for you, and then one day your girlfriend's
Ray:like, Oh, you never understand.
Ray:Right.
Ray:And then it becomes something personal.
Ray:Yeah.
Ray:And then you go and you, you take that, you take that step, you just put into
Ray:action and you realize it's not as scary as you might have thought it was.
Ray:Right.
Ray:Despite, you know, whatever your past may be.
Ray:Yeah.
Ray:But you know, there is just like a lot of uncertainty.
Ray:It's a mystery, Right?
Ray:You don't know what that college experience gonna look like.
Ray:You don't know what that, you know, that job's gonna look like,
Ray:but you know, you just started it.
Ray:Right?
Ray:And, you know, low and behold you graduated four years later
Ray:and you're onto the next thing.
Ray:Right.
Ray:So
Gabe:now I got my bachelor's degree right now what?
Gabe:Right.
Gabe:I mean, I'm still at Best Buy.
Gabe:I'm still making six figures at Best Buy.
Gabe:Like, there's just no way I could just leave.
Gabe:Right.
Gabe:Yeah.
Gabe:And, you know, I have this bachelor's in history.
Gabe:What do I do with that?
Gabe:Do I become a teacher?
Gabe:You know, do I, you know, I just, I really didn't know at that point.
Gabe:Again, I was like, Yeah, it is kind of.
Gabe:Now I have a pointless degree.
Gabe:Like, what am I gonna do?
Gabe:And so I told my wife, I was like, and by then she was finishing up
Gabe:law school, and I was like, Well, maybe I'll apply to law school.
Gabe:You know, maybe I'll, I'll do that.
Gabe:And she was like, No, do not do that.
Gabe:You're gonna hate it.
Gabe:You know, that's, that's not your style.
Gabe:Like you're, you know, you, you don't like that kind of stuff and
Gabe:you're just not gonna like it.
Gabe:And I was like, Yeah, but you know, you did it.
Gabe:Let me at least take the lsat, you know, let me take the lsat.
Gabe:So I took the LSAT and I didn't do very well.
Gabe:Yeah, right.
Gabe:I didn't take it seriously.
Gabe:I didn't really study.
Gabe:I did take a little class to help me out with it.
Gabe:I didn't do very well.
Gabe:So, you know, after I took the lsat, I got my score back and I
Gabe:was like, ah, I guess law school is just not in the books for me.
Gabe:You know, I'm not, That's that's not gonna be, It's not in the cards.
Gabe:Right?
Gabe:Yeah.
Gabe:And for our
Ray:listeners, LSAT's, the law school admissions test, Right.
Ray:So basically it's mainly logic based.
Ray:I don't know if you ever know anyone who's taken the LSAP before, but there are,
Ray:there's a section on reading comprehension very similar to the A C T and s A T.
Ray:Right.
Ray:And then there's these logic portions, right?
Ray:Where Yeah.
Ray:There's a whole section on what's called Logic Games and it's totally bullshit, but
Ray:it's basically it's ridiculous questions.
Ray:I remember completely skipping those sections on my LSAT and just
Ray:like, not having put it up with it because it's a little ridiculous.
Ray:But yeah, just, just wanted to paint that picture for of your Yeah.
Ray:And
Gabe:timing and everything, so, Yeah, it's definitely a process
Gabe:and you have to treat it like a full-time job in order to, to do well.
Gabe:Right.
Gabe:I mean, of course, like there's some people that are just naturally just
Gabe:like smart at that kind stuff, but it's almost mathematical, Right?
Gabe:And Oh, absolutely.
Gabe:Yeah.
Gabe:It just, you know, I, it just wasn't something that I could just
Gabe:naturally do, you know, without actually practicing and studying.
Gabe:Mm-hmm.
Gabe:. So anyway, so I, yeah, I took Theat.
Gabe:I didn't do well, so then I was like, Okay, well I'm not gonna go to law school.
Gabe:what now?
Gabe:Right?
Gabe:Like, what do I do?
Gabe:I have this degree, and my wife, you know, I, by then she was my fiance.
Gabe:She says, Well, why don't you open up a business that's something
Gabe:that you've always wanted to do?
Gabe:And I was like, Yeah, sure.
Gabe:I'll open up a business.
Gabe:Right?
Gabe:Yeah.
Gabe:And so I, first, I was like, I have no money.
Gabe:How am I gonna open up a business?
Gabe:You know, I, there's just no way.
Gabe:Like, I need capital to, to open it up.
Gabe:And by then, like I said, she was my fiance, so we were planning on getting
Gabe:married, and one day I went into a bank, you know, thinking, Okay, I
Gabe:could get a loan for, you know, for the wedding and all that stuff, right?
Gabe:Because we were trying to figure out how to, how to pay for everything.
Gabe:My wife had just started working.
Gabe:I believe she, she had already passed the bar.
Gabe:She just started working.
Gabe:So you know, I, I was like, you know, we need to figure out a
Gabe:way to pay for this wedding.
Gabe:So I went to a bank and I went to see if they had loans for that.
Gabe:Mm-hmm.
Gabe:, right?
Gabe:Like personal loans.
Gabe:And they said, Well, not necessarily for weddings, but you know, you could get a, a
Gabe:loan with some type of collateral, right?
Gabe:So if you have like a card, you own your own car.
Gabe:I was like, actually I do, because luckily when I was in Los, I mean, when I was in
Gabe:in college, I ended up getting a pretty big scholarship when I went to U c s.
Gabe:and, you know, they kept on offering me the loan, you know, the student loans.
Gabe:And I ended up taking one of the student loans to kind of just pay off some
Gabe:of my debt to just make it easier.
Gabe:And part of that debt was my car.
Gabe:Yeah.
Gabe:So I own my car.
Gabe:I own this 2005 Mustang Red with white stripes, you know, it was
Gabe:like a little race car looking car.
Gabe:And so I was like, Oh, well how much will you give me for, you know, how much will
Gabe:you loan me for this car in collateral?
Gabe:And they're like, Well, we can give you $10,000 and then we could
Gabe:open up a $4,000 line of credit.
Gabe:I was like, Okay.
Gabe:So $14,000, I don't know how much we can really do for the wedding for that.
Gabe:I mean, it's not that much.
Gabe:So I walked out and I was like, Okay, cool.
Gabe:Well, at least I know that there's, there's that money.
Gabe:, I started kicking, you know, ideas around, I'm like, well,
Gabe:maybe I should open up a business.
Gabe:Right.
Gabe:Maybe like a little skate shop or little record store.
Gabe:Something really cool because, and again, I didn't get into this
Gabe:because I'm literally like a, like a cat with like nine lives
Gabe:But I used to be, seriously, I used to be in a band and I, I sang and I
Gabe:played guitar in a band for a while.
Gabe:So, you know, I, I, I met a lot of musicians and a lot of people
Gabe:just didn't, and just artists.
Gabe:Right.
Gabe:And obviously the tattoo industry, you know, there's, there's a very
Gabe:close, you know, community with, with the music scene a lot type.
Gabe:Yeah.
Gabe:So I you know, I was gonna open up a little skate shop with, you know,
Gabe:record store and something cool.
Gabe:Yeah.
Gabe:Something cool, Right?
Gabe:Something I've, by then I, I was already all tatted up and, and all that.
Gabe:Yeah.
Gabe:So I was like, Oh, I had big old plugs too.
Gabe:Like my ears were stretched out to like, almost the niche, like
Ray:Yeah.
Ray:I'll have to show pictures with that.
Ray:Yeah.
Ray:We'll have to include that in the show notes.
Gabe:Yeah, exactly.
Gabe:So, yeah, so I, I was like, okay, I'm gonna open up this
Gabe:little small business here.
Gabe:And we visited my brother-in-law, my brother-in-law, he owns a
Gabe:lighting company up in the Bay Area.
Gabe:Mm-hmm.
Gabe:. And he was like, You know what Gabe, like if you're gonna open up
Gabe:a business, stay away from retail.
Gabe:Yeah.
Gabe:And the reason why you wanna stay away from retail is because it's almost
Gabe:impossible to compete with the Amazons these days with online retailers.
Gabe:Yeah.
Gabe:And this, what year was this?
Gabe:This was 2000 and, Oh, so we're about 10 year anniversary.
Gabe:Okay.
Gabe:So
Ray:2011.
Ray:2000.
Ray:2000.
Ray:Yeah.
Ray:Right around that time.
Ray:Early two 2010s, right?
Ray:Yeah.
Ray:Yeah.
Ray:Okay.
Ray:Yeah.
Ray:So Amazon's like just kicking off like, Oh yeah, yeah.
Ray:Amazon's there.
Ray:The Glory Days of Prime when everyone was just like, Oh my god.
Ray:Two days shipping and things like that.
Ray:Two
Gabe:12, it had to have been 2012 because we are, we're gonna celebrate our 10 year
Ray:anniversary.
Ray:Next month.
Ray:Yeah.
Ray:So obviously retail, very risky.
Ray:You know, online retailers in general, Shopify a couple
Ray:years away, you know, So yeah.
Gabe:So then what I decided, I was like, okay.
Gabe:And he told me, Focus on services.
Gabe:Mm-hmm.
Gabe:, you know, what kind of service can you provide?
Gabe:Because online vendors can't compete with services cause it's something
Gabe:that you have to perform, right?
Gabe:So I was like, all right, great.
Gabe:Well what's a cool service?
Gabe:Right?
Gabe:What's a really cool service that I could provide?
Gabe:I was like, Oh, maybe music lessons.
Gabe:I was like, Ah, I don't wanna do that.
Gabe:That's like too much.
Gabe:Like, and then I was like, Wait a second.
Gabe:Tattoos, You know, tattoos is a, is is a service industry.
Gabe:But I don't know.
Gabe:The first thing about tattoos, and I don't know how those businesses
Gabe:work, but let me call my buddy who did my sleeve and let me ask him.
Gabe:So I took him out to lunch and I was like, Hey man, like tell.
Gabe:You know, what's up with the industry?
Gabe:Like how does it work?
Gabe:Do you pay them rent, do you pay 'em commission, Do you pay the owner?
Gabe:Like yeah.
Gabe:Trying to
Ray:figure that, get some basic information about the business of
Ray:tattooing, which you had no idea about other than just being a customer.
Ray:Right?
Ray:Correct.
Ray:. Gabe: So he kind of breaks it down
Ray:Right.
Ray:And basically, you know, it's kind of like barber shops where,
Ray:you know, they're chair rentals.
Ray:Mm-hmm.
Ray:, right?
Ray:Yeah.
Ray:You, you rent them out to, to the artist.
Ray:They have their own license.
Ray:They're supposed to have their own insurer.
Ray:They're, you know, they're basically, they're independent contractors.
Ray:They're supposed to be kind of on their own and you're
Ray:just renting them this space.
Ray:So I was like, That sounds great.
Ray:Yeah, I think I'm gonna do that.
Ray:So then, you know, I went back to that bank and I was like, You know what,
Ray:I'm gonna take you up on those $14,000.
Ray:You had 10,000 and then 4,000 in credit.
Ray:Let's do it.
Ray:So I took out the loan again, keep in mind, I don't know
Ray:anything about even just.
Ray:Starting a business.
Ray:Yeah.
Ray:I literally had to Google how to start a business.
Ray:Yeah.
Ray:It was like, LLC wasn't like a, a popular term back then, or if it was,
Ray:it was just like, it was very ambiguous.
Gabe:Right.
Gabe:And I actually found this guide and I, I don't even, I think I might even still
Gabe:have it saved on my tabs because it was like, first, you know, figure out what
Gabe:type of entity you're gonna be next.
Gabe:Open up a bank account.
Gabe:Mm-hmm.
Gabe:next, you know, look for the location.
Gabe:Very simple, basic, you know, startup, you know, terms.
Gabe:Yeah.
Gabe:So I was like, Okay, let me start up my llc.
Gabe:So I went and I did what a lot of, you know, our clients end up doing.
Gabe:And I, I made that mistake as well.
Gabe:I made my LLC through Legal Zoom.
Gabe:Yeah.
Gabe:. And I, I did that, you know, because now Arch nemesis, Right.
Gabe:because at that point, I mean, that was kind of the cheapest route to go about.
Gabe:Mm-hmm.
Gabe:. But again, all these pitfalls that I ended up.
Gabe:And later, which we'll probably save for another episode cause We'll, we
Gabe:could, I could talk all day about that.
Gabe:Yeah.
Gabe:But yeah, so I started my llc, I got that and I was like, All right, what is next?
Gabe:What's the next step?
Gabe:So the next step is, according to this online, you know, thing,
Gabe:you know, bank account, boom.
Gabe:I already had the bank account cause I took the loan out from the same place.
Gabe:Great.
Gabe:I was like, okay, now I need a retail space.
Gabe:So I go and I start checking all these retail space and unfortunately, you
Gabe:know, with the tattoo industry, especi.
Gabe:You know, 2012, you know, early two, mid two thousands, tab
Gabe:industry was still frowned upon.
Gabe:Yeah.
Gabe:And a lot
Ray:of, a little bit more of like a, you know, what are they, what is that called?
Ray:Like a taboo industry.
Ray:Right.
Ray:It was tab service.
Gabe:Right.
Gabe:It was kind of associated with bikers and gang members and, you know, Yeah.
Gabe:It was starting to gain popularity with like Ink Masters, Right.
Gabe:That's around the time that it started popping up.
Gabe:Like the shows like, I don't remember what other there's that other one,
Gabe:like Cat Bond d and like, you know, those shows started popping up,
Gabe:so it started popularizing them.
Gabe:So I started going through all these places and every single
Gabe:one's like, No, we don't want that type of clientele hanging out.
Gabe:We, we don't want a tattoo shot.
Gabe:We don't want a
Ray:tattoo shot.
Ray:Yeah.
Ray:You, you're saying the landlords were
Gabe:saying that the landlords, right?
Gabe:Mm-hmm.
Gabe:. So then finally I went to a mall and I was like, Why couldn't I open it up at a mall?
Gabe:Mm-hmm.
Gabe:. So I, you know, submitted the application and I got a call back
Gabe:from this local mall, and it's a, it was a big mall at that time.
Gabe:And they're like, Sure, we'll rent you out a space for a tattoo shop.
Gabe:And I was like, Great.
Gabe:You're stoked.
Gabe:Yeah, yeah, Yeah.
Gabe:I was like super stoked
Ray:about it.
Ray:I was like, they're like, Come on down, sign the lease.
Ray:Right?
Ray:Yeah, exactly.
Gabe:So I literally, like, on my, keep in mind, I'm still working at Best Buy.
Gabe:Yeah.
Gabe:I, and I'm, I'm doing this on my two days off.
Gabe:I'm still going, you know, to open up my business on my two days off . So
Gabe:I go to the, the mall and immediately they're like, All right, you know, the
Gabe:minimum we could do is a two year lease.
Gabe:And I, and I was so excited.
Gabe:I was just, Let's just do it.
Gabe:Let's sign it.
Gabe:I had these $14,000.
Gabe:I was like, Let's do it.
Gabe:I paid the first month and the last month's rent, I got my lease.
Gabe:And I'm like, All right, let me check that off.
Gabe:You know, check that off the list.
Gabe:Yeah.
Gabe:I got my llc, I got my retail location.
Gabe:What's next?
Gabe:You're flying high.
Gabe:I'm like, I'm Stone.
Gabe:I'm like, I'm on my way.
Gabe:Then I go and I'm like, I need a business license.
Gabe:All right, let me go check the business license.
Gabe:So I go to the local you know, municipal, you know, county or
Gabe:municipal place to, to get my license.
Gabe:And they're like, Oh, well you need to go check with zoning first because oh,
Gabe:yeah, you need to be zoned properly.
Gabe:I was like, All right, no problem.
Gabe:I'm, I mean, what could possibly go wrong?
Gabe:? I'd go to zoning and they're like, What kind of business is it a tattoo shop?
Gabe:Oh, it's adult entertainment.
Gabe:And if it's adult entertainment, you're gonna have to get a conditional
Gabe:use permit because it's, you know, there's a couple of schools around
Ray:those, you know, around the neighborhood, right?
Ray:Yeah.
Ray:It's not zoned properly for that.
Ray:So yeah, get this conditional use permit and we will have a separate
Ray:hearing and process for this exemption,
Gabe:basically.
Gabe:Right.
Gabe:And I was like, All alright.
Gabe:I don't know what it, what it, what that is, but I'll do it.
Gabe:Whatever.
Gabe:You know?
Gabe:And as I'm going through the process, I realize that the
Gabe:application alone is $3,000.
Gabe:The, you know, and it's a six month long process, and I was like, Wait a second.
Gabe:By the time six months comes around, I'm paying rent right now.
Gabe:Yeah, you already signed the lease.
Gabe:I already signed the lease.
Gabe:I'm paying rent.
Gabe:I'm gonna be done with the $14,000 in six months.
Gabe:Like I, that can't happen.
Gabe:Like I need to, I need to get it opened faster.
Gabe:So I kept on kind of just going back and, and trying to
Gabe:do everything as they told me.
Gabe:Yeah.
Gabe:One of the things they required was blueprints.
Gabe:And I'm like, Okay, the blueprints, let's do this.
Gabe:So I asked them all, Hey, do you guys have blueprints?
Gabe:They're like, No, you have to, You have to hire an architect and get those blueprints
Gabe:printed out yourself or done yourself.
Gabe:I was like, I can't afford that.
Gabe:Yeah.
Gabe:Like I can't afford an architect to come and do the blueprints.
Gabe:So what I did is I asked them for their general blueprints for the mall.
Gabe:I took.
Gabe:I put 'em in Photoshop and I did the blueprints myself.
Gabe:I literally just went and grabbed little lines here and there.
Gabe:I measured, you know, with the tape measure, I literally went into the
Gabe:space, started measuring the spaces that were gonna be blocked off,
Gabe:and I literally created on myself.
Gabe:Yeah, just your
Ray:own architecture
Gabe:services.
Gabe:Talk about Right, Talk about bootstrapping, right?
Gabe:Yeah.
Gabe:I literally did the architectural plans myself.
Gabe:Wild.
Gabe:Yeah.
Gabe:I, I go and I submit them, and when I submit them, there was kind of
Gabe:almost like, there was an argument between me and, and the guy who was
Gabe:assigned to my, my, my zoning case.
Gabe:Because he told me that he needed the full size blueprints,
Gabe:like the big gigantic ones.
Gabe:So I ended up spending like, I think it was like three, $400 just
Gabe:to print those things on that size.
Gabe:And when I turn 'em in, he's like super rude.
Gabe:He's like, Why did you do this?
Gabe:You needed to bring them in in a smaller, you know, way for us to, And
Gabe:I was like, You didn't tell me that.
Gabe:You said you needed full size blueprints.
Gabe:And that's what I brought.
Gabe:So I left out of there just super mad.
Gabe:Yeah.
Gabe:And I was like, this guy is super rude to me every day.
Gabe:And maybe I was like, maybe, maybe it's the fact that I look younger, right?
Gabe:Like I, I, you know, I'm 41 now and a lot of people get surprised that I'm 41.
Gabe:I look younger and I'm all tatted up, you know?
Gabe:So you know, you could see my tattoos and I was like, You know what?
Gabe:Forget this guy.
Gabe:So I emailed the, the elected representative and.
Gabe:The manager who's like in charge of zoning.
Gabe:Yeah.
Gabe:And I, you know, pretty much just laid it all out.
Gabe:I said, Hey, look, I could go to another city and open up this tattoo shop
Gabe:and none of this would be required.
Gabe:But you guys are giving me such a hard time.
Gabe:I'm local here.
Gabe:I want to contribute to my, you know, my community
Ray:business, and I'm gonna be paying business taxes.
Ray:I'd rather be paying business taxes to my locality there.
Ray:I live in my community.
Ray:Right.
Ray:So.
Ray:Right.
Ray:And keep, Oh,
Gabe:and keep in mind too, I had gone to the, the Chamber of Commerce, the
Gabe:local Chamber of Commerce, and the, this old guy was like, You're gonna fail.
Gabe:You're gonna be bankrupt
Ray:in a year.
Ray:You're going Chamber of Commerce to get some advice on starting your business.
Ray:Right.
Ray:And you're just hearing , you're hearing, just hearing hearing, just
Ray:like you're gonna fail negativity.
Gabe:This is the worst thing.
Gabe:You don't even have a business plan.
Gabe:You don't even know what you're doing.
Gabe:And.
Gabe:He was right in a sense.
Gabe:But I was just like, I don't wanna hear that.
Gabe:Like, where's the entrepreneurial spirit that I Yeah.
Gabe:Where's the positivity behind this?
Gabe:Yeah, yeah, yeah.
Gabe:So anyways, I, you know, get to to that and I send that email and the next
Gabe:day the elector representative calls me and he's like, I'm so sorry Mr.
Gabe:Strata.
Gabe:Like, let's come, come on in.
Gabe:And I was like, Well, I'm, I'm working.
Gabe:So I asked to be on my ne you know, literally the next day out.
Gabe:Yeah.
Gabe:Come on in and we'll kind of expedite the process.
Gabe:So went through, I got my conditional use.
Gabe:Wow.
Gabe:Yeah.
Gabe:And maybe it was like three months in, so I was like, Okay.
Ray:And just get it done.
Ray:Yeah.
Ray:But any means necessary,
Gabe:right?
Gabe:Any means necessary.
Gabe:By then, I had already, like, I painted the whole shop myself.
Gabe:I did all the furniture myself.
Gabe:I literally carried like, you know, I, I grabbed my buddy that had a truck and
Gabe:was like, Hey man, I need to buy these display, you know, units, can you help me?
Gabe:And at that time he had a broken foot, I think.
Gabe:So I, I was just like, All I need you to do is drive.
Gabe:Like I'll do, I'll do everything.
Gabe:And I, on my own, I went and got all the shelving and all this stuff ordered.
Gabe:The seats ordered the,
Ray:The furniture?
Ray:Yeah.
Ray:The decorat decorations.
Ray:Yeah.
Gabe:So keep in mind, I started this process in about April.
Gabe:So now we're in about July-ish, right.
Gabe:And I got my conditional use permit.
Gabe:I'm like, Great, I'm ready to go.
Gabe:What's the next step?
Gabe:Right?
Gabe:And then, well, it was probably around August the next step, health department.
Gabe:Oh yeah, because I had any approvals, no idea about the tattoo industry.
Gabe:I just, for some re and it wasn't in that list that I found online.
Gabe:Right.
Gabe:Yeah.
Gabe:Cuz that's a general list, right?
Gabe:This was just a general list.
Gabe:Right.
Gabe:I was like, shoot, I have to get approved by the health department
Gabe:before I could even open.
Gabe:Right.
Gabe:So that was just a nightmare because if anybody that has any experience with like,
Gabe:opening up a restaurant, things like that, they're, you know, it's very, very hard.
Gabe:You know, there's a lot of things that need to be in place for you to,
Gabe:to get approved and get your, your, your permit, your health permit.
Gabe:Yeah.
Gabe:So he made me pretty much, Oh, and I had to resubmit the
Gabe:blueprints and all that stuff.
Gabe:He made me redo those blueprints probably like three times.
Gabe:Wow.
Gabe:And with redoing those blueprints, it was also redoing the shop, Right?
Gabe:Yeah, because I had to move stuff around.
Gabe:He was like, You need to have hot running water in like, All the sinks, which
Gabe:again, you keep in mind, this is a mall.
Gabe:So they didn't have hot water in the, you know, in the, the sinks.
Gabe:And you need to have this other sink in the front because there needs to be
Gabe:like a certain amount of feet between the nearest sink and the artist.
Gabe:So I was like, okay.
Gabe:I did it all.
Gabe:Yeah, I was doing it and everything.
Gabe:So I didn't get my, the, my health department permit probably
Gabe:around until about September, like late September, early October.
Gabe:Keep in mind, I'm paying rent, but yeah.
Gabe:This
Ray:you haven't even opened for business
Gabe:yet.
Gabe:Not even open for business.
Gabe:I'm working out these $14,000.
Gabe:I'm literally down to like the very last of that money.
Gabe:Yeah.
Gabe:And I'm like, Okay, check, check, check, check, check, check, check.
Gabe:I got my license.
Gabe:I think we're, we're ready to go.
Gabe:Like, you know, I got my insurance right.
Gabe:I got, I got insurance for it.
Gabe:That was also a nightmare because you needed to have special, like like.
Gabe:Exposure insurance because of the bloodborne pathogens and stuff.
Gabe:Mm-hmm.
Gabe:. So I got my insurance, got everything.
Gabe:I hit up my buddy and I'm like, All right, we're ready to open up.
Gabe:When can you start?
Gabe:And then he tells me, Sorry bro.
Gabe:Like, I can't, I can't do it.
Gabe:It can't go.
Gabe:Oh gosh.
Gabe:Yeah.
Gabe:Yeah.
Gabe:He's like, I just had my daughter and I have to stay at the place that I'm at.
Gabe:Cause it's, you know, steady income and you know, it's a risk going with you.
Gabe:It's like, I got it.
Gabe:I get it.
Gabe:Right.
Gabe:It's a brand new business.
Gabe:I don't know anything about tattoos.
Gabe:I have no artists.
Gabe:So what do you do?
Gabe:So here I am, October.
Gabe:Right?
Gabe:With no.
Ray:No money.
Ray:You need to, you need to start soon because Yeah, you paying rent, right?
Ray:Rent are gonna be due.
Ray:You have the loans run out.
Ray:. Yeah.
Ray:And,
Gabe:and I have to pay back that loan.
Gabe:Yeah.
Gabe:So it's not, Now I have this extra cost.
Gabe:Right.
Gabe:Because I'm, I'm paying back the loan.
Ray:Yeah.
Ray:You have rent, you have the loan money.
Ray:Yeah,
Gabe:exactly.
Gabe:I was panicking.
Gabe:So I just was like, you know what, if, can you send me someone that, you know,
Gabe:he sent me this one guy that he knew, but I basically put an ad on Craigslist.
Gabe:It's like looking for a tattoo artist.
Gabe:And so lucky that, you know, I had a few people hitting me up and I was just like,
Gabe:You're hired, you're hired, you're hired.
Gabe:Let's go.
Gabe:Right.
Gabe:And.
Gabe:We started and you know, I was lucky enough that, again, I was
Gabe:still working at Best Buy, so I couldn't be there all the time.
Gabe:But luckily, you know, my wife helped me out and, you know, she set up all
Gabe:the processes and all the like forms.
Gabe:And again, I think at that time maybe she was waiting for her bar results.
Gabe:I want to say at that time I don't, Maybe she was already an attorney.
Gabe:No, I don't think she was an attorney.
Gabe:Okay.
Gabe:I think she was waiting for her bar
Ray:results.
Ray:Yeah, they come out in November, so.
Ray:Right.
Ray:That's about right.
Ray:So
Gabe:it's, it sounds like around the, the time, but still she
Gabe:helped me with all the, the setup, make sure everything was cool.
Gabe:And I get the three artists and we grand open.
Gabe:I want to say it was November 10th November 10th we opened and I
Gabe:think, and that was a soft opening.
Gabe:And then a week later we did the hard opening and I said, If we don't make
Gabe:rent literally this month, That's it.
Gabe:Like, I'm gonna already have to close it down.
Gabe:Yeah.
Gabe:Cause there's no way I could afford the rent and all that with my salary at
Gabe:That's buy while also paying, you know, for our apartment and all that stuff.
Gabe:So luckily it, we made rent, it all worked out.
Gabe:It, we made rent that month and then we made rent the next month.
Gabe:And, you know, obviously there's, there's some struggles throughout, you know,
Gabe:there's some months where I didn't, where I had to put in with, with my Best Buy
Gabe:paycheck, you know, to cover the rent.
Ray:Takes time.
Ray:Takes time for that business to basically, you know, build up.
Ray:Right.
Ray:I was talking about like the first.
Ray:First six months is always rough.
Ray:You don't know.
Ray:Yeah.
Ray:If you're gonna make any money, you don't know if you're gonna make enough money.
Ray:Yeah.
Ray:So yeah, usually there is like a kind of like a buffer time.
Ray:Right?
Ray:Right.
Gabe:So it worked and, you know, one of the, the, the biggest drivers
Gabe:for me was almost to prove that old guy at the city of Commerce wrong.
Gabe:I mean, that's city, the chamber of Commerce.
Gabe:I wanted to prove him wrong.
Gabe:Right.
Gabe:And that was, to me, that was huge.
Gabe:And I think it was kind of similar to, to, with, with my wife, right.
Gabe:When my wife told me, you know, Oh, you didn't go to college.
Gabe:It was like I needed to prove her wrong, like I needed to show.
Gabe:So
Ray:don't doubt me, kind of energy.
Gabe:Right.
Gabe:And I think that's kind of, I.
Gabe:Figured that out about myself, that I'm best driven when I'm challenged or when
Gabe:I'm told that I can't do something.
Gabe:Which is, I mean, it's, it's a great thing to know about yourself, right?
Gabe:Because now I know what drives
Ray:me.
Ray:Yeah.
Ray:Yeah.
Ray:Well, I, you know, just based off our own clients, right?
Ray:Like, I feel a lot of people are in that situation.
Ray:I mean, me, even me personally, right?
Ray:It's like, don't, don't tell me I can't do it because it's
Ray:gonna make me want to do it.
Ray:It won't make me wanna prove you wrong.
Ray:Right?
Ray:And I think a lot of clients who kind of ended up starting their own business Yeah.
Ray:Were in the same situation, right?
Ray:They, they had these bosses that, you know, kind of felt like, Oh yeah, like,
Ray:you want to go, you know, you wanna leave and do something on your own.
Ray:Like, yeah, good luck with that.
Ray:You're gonna, you know, Oh, don't forget like businesses, you know, 90%
Ray:of businesses fail within the first two years or something like that.
Ray:Right.
Ray:Some, some statistic, which sometimes is definitely true.
Ray:But at the same time, it's.
Ray:I'm not gonna be that statistic.
Ray:Right.
Ray:You know, I, I know what I'm doing, I know what I'm good
Ray:at, and I can do this better.
Ray:Right.
Ray:Whatever it may be.
Ray:Yeah.
Ray:You know, we see that across the board.
Ray:Right.
Ray:And, and, and I
Gabe:think it's also change.
Gabe:One of the things that, and I think with inflow, that, that we've done that.
Gabe:I think, and I think why this, you know, success comes with that is when you really
Gabe:focus on, on really changing the industry.
Gabe:Because again, look with the tattoo business, if you're not
Gabe:a tattoo, And you own a tattoo shop, It's frowned upon, right?
Gabe:Yeah.
Gabe:It's frowned upon that.
Gabe:And I, I had a lot of trouble finding good tattoo artists to work for me because
Gabe:they're like, You're not a tattoo artist.
Gabe:You shouldn't be doing that.
Gabe:That's number one.
Gabe:Number two, we were at a mall.
Gabe:Yeah.
Gabe:And keep in mind, like even that, right, it almost, and I, I was told
Gabe:multiple times by multiple tattoo artists that it, you lose credibility
Ray:because it's, Yeah.
Ray:You're not a real tattoo shop, right?
Ray:You're at a
Gabe:mall, you're selling out and it's like, just like you're trying
Gabe:to commercialize their art and their, you know, Which is true.
Gabe:Like, I get it.
Gabe:It's that, you know, art form is very, you know, old school.
Gabe:It has history, has a history.
Gabe:It's very like apprentice style, you know, old school way of doing things.
Gabe:And here I come saying, I'm gonna put this in a mall and
Gabe:I'm gonna, you know, cater to.
Gabe:everybody, not just kind of the these tough people that
Gabe:you went with, with tattoos.
Gabe:And in fact, I think why we were so successful is because we were in
Gabe:between a nail salon and a hair salon.
Gabe:So it ended up 90% of our clientele ended up being first time on female clients.
Gabe:Mm-hmm.
Gabe:. Yeah.
Gabe:And I think because it was at a mall and I, I designed it so open and so inviting
Gabe:big, giant windows, you know, I really emphasize customer service with my, with
Gabe:my artists because I, I told 'em, Look, I've been to a lot of tattoo shops and the
Gabe:one thing is they're intimidating, right?
Gabe:Yeah.
Gabe:Cause you show up and you see this guy all tatted up, neck, you know, face,
Gabe:and then sometimes they're just without a better word, they're assholes, right?
Gabe:Yeah.
Gabe:They're like, I'm not gonna do that little butterfly get outta here,
Gabe:or I'm not gonna do that little infinity symbol or whatever, you know.
Gabe:And we took a different approach and we said, Look, there's
Gabe:a, there's a gap in service.
Gabe:for, you know, people that it's their first time getting a tattoo.
Gabe:Yeah.
Gabe:And we want to make it as inviting as possible.
Gabe:Make it as kind of comfortable as possible.
Ray:Yeah.
Ray:Open up the clientele,
Gabe:basically.
Gabe:Right, right.
Gabe:And sure enough, it, it did well, and again, it's, our tenure anniversary is,
Gabe:is coming up next month, so, you know, it, it's, it's, I'm, I'm happy 10 years in
Ray:business.
Ray:Take that Chamber of Commerce guy.
Ray:Yeah,
Gabe:exactly.
Gabe:. Exactly.
Gabe:So that's how I became, you know, a business owner.
Gabe:And that's, you know, basically.
Gabe:And ultimately what ended up happening, cause I was still at Best
Gabe:Buy you know, there's a big change.
Gabe:There was the big structure restructure that happened at Best Buy.
Gabe:And a little bit before then, about a, maybe a month before that
Gabe:restructure, I got a free, I mean an email for a, a fee waiver application.
Gabe:For our law school, and they sent an email, and usually that's like
Gabe:spam when you apply for law schools.
Gabe:Like, or for the lsat, you, you get a bunch of spam stuff.
Gabe:But that one was local in San Diego.
Gabe:And I was like, Look, I already took the lsat.
Gabe:I have everything ready to go.
Gabe:You know, I, I think this is a good, a good time to, let's see what happens.
Gabe:So without even telling my wife, I submitted my application for
Gabe:law school and I forgot about it.
Gabe:I literally, like, I did the application, I submitted it and
Gabe:I was like, All right, whatever.
Gabe:Fast forward about a month and a half.
Gabe:There's a restructure at Best Bike.
Gabe:Keep in mind, I mean, 11 years in, I'm like, I'm here for a long time.
Gabe:I'm only here for the long haul.
Gabe:I'm eventually gonna become, you know, I could get my own store,
Gabe:general manager, blah, blah, blah.
Gabe:And there's a restructure and my general manager says, Look,
Gabe:we have two manager positions.
Gabe:You and this girl that was like a co-manager with me unfortunately we're
Gabe:gonna have to cut one of those positions letting you know that I'm gonna keep
Gabe:you and I'm gonna get rid of this girl.
Gabe:And I was like, Oh man, well that suck.
Gabe:Cause she was a single mom.
Gabe:And like, you know, it just, you know, it was just unfortunate that
Gabe:it, it, you know, that that happened.
Gabe:But I was, I was happy that I had my job, right?
Gabe:Mm-hmm.
Gabe:. So I was like, Thank you so much.
Gabe:Like, I appreciate it, you know, let's, let's do this thing and let's,
Gabe:you know, be successful with, you know, with less people, you know?
Gabe:Yeah.
Gabe:And.
Gabe:, you know, and I'm not a, I'm not a huge believer in, in, you know, kind
Gabe:of, I don't know, like serendipity and like that whole, you know, like, Yeah.
Gabe:But it's kind of crazy.
Gabe:The next day I get my law school acceptance letter.
Gabe:Oh, wow.
Gabe:Literally the next day when California Western, when she offered me, you
Gabe:know, to keep me and get rid of her, I get the acceptance letter and
Gabe:like, I literally opened it up and like my, my blood just went cold.
Gabe:Like, I wasn't, like, it wasn't like an exciting thing.
Gabe:I was terrified.
Gabe:I was terrified because it almost put my feet to the fire and it said it's
Gabe:decision time right now or never.
Gabe:Right.
Gabe:Because it was, it was during that transition where I could
Gabe:have said, Hey, you know what?
Gabe:General manager swap me, Keep her.
Gabe:Give me the severance package.
Gabe:Cause I've been there for 11 years.
Gabe:I would get a big severance package and then I could go to law school.
Gabe:Mm-hmm.
Gabe:. And so literally that next day, I, like my wife came home and I think at that point
Gabe:she was already working as an attorney.
Gabe:I, you know, I sat her down.
Gabe:I said, Look, this is a huge risk.
Gabe:I can't work.
Gabe:You know that right?
Gabe:You, if you've gone to law school, you can't work your first year.
Gabe:I'd have to, we'd have to live on student loans.
Gabe:I mean, I have the tattoo shop, the tattoo shop's doing well.
Gabe:You know, it's, it's making some money but not enough to like survive.
Gabe:I'd still have to take out loans and what do I do?
Gabe:And my wife's like, If you feel like that's what you want to do, then do it.
Gabe:And I.
Gabe:All right, I'm gonna do it literally like that.
Gabe:Wow.
Gabe:It was probably like a 12 hour difference from when I got the acceptance to when
Gabe:I said, All right, I'm gonna do it.
Gabe:Kinda same thing with the tattoo shop, right?
Gabe:Yeah.
Gabe:Where it was just like, Oh, you'll gimme a space.
Gabe:Let's do it.
Gabe:You know?
Gabe:Yeah.
Gabe:Jump on the opportunity, right?
Gabe:Yeah.
Gabe:Same thing happen.
Gabe:I got the acceptance and I was like, I'm gonna do it.
Gabe:So the next day I went in, talked to my general manager, she was, you know,
Gabe:she was bummed out and, but I, it almost, I almost felt good about it.
Gabe:Not only for myself, for my family, but you know, for, for that other,
Gabe:for my coworker's family, you know?
Gabe:Yeah.
Gabe:Cause she got to keep her job and you know, I think it just, that
Gabe:whole situation just worked out.
Gabe:And then I started law school and that's where I met you right?
Gabe:During that summer.
Gabe:Yeah.
Gabe:Summer enrichment program.
Gabe:2014, baby.
Gabe:Yeah.
Gabe:, here we are now, right?
Gabe:Mm-hmm.
Gabe:. And it's just such, now thinking back on it, you know, even now, right now,
Gabe:as we're doing this podcast, like here together, you know, me trying to think
Gabe:back, you know, this journey that, that led us, like literally here to this point.
Gabe:Yeah.
Gabe:Right now it's, it's, it's crazy and it's, it's amazing that, you know, this
Gabe:little eight year old immigrant little boy that didn't speak any English, that
Gabe:had to like hustle his way through, you know, through, through all this, you know,
Gabe:figure out a way through, you know, to get through it while working full time,
Gabe:you know, And then even going to law school, you, I mean, you remember it.
Gabe:Yeah.
Gabe:My first year of law school I had my second daughter.
Gabe:So like, even that, you know,
Ray:you know, pressure's on
Gabe:again, right?
Gabe:Two kids.
Gabe:But to think now that, you know, we're here and doing.
Gabe:Honestly what I'm passionate about because of my, my music background, because
Gabe:of my, you know, tattoo background, obviously with dealing with artists.
Gabe:Yeah.
Gabe:With, you know, just my entrepreneurial background.
Gabe:Like I, I, we get to service all these clients that are basically me, you
Gabe:know, and people of color too, like that, that just, I get super excited
Gabe:when clients come to us and they tell us about their project and it just
Gabe:like, puts me right back into that, that sense of like, getting it done
Gabe:and like really excited about, about the possibilities, you know, So.
Gabe:Yeah.
Ray:Yeah.
Ray:And it's just, you know, it's an incredible story and that's why I just,
Ray:I just ask Gabe to share that with you all because, you know, it's, there's
Ray:a couple things I wanna touch on.
Ray:You know, the first thing is basically, the, the difference in starting a business
Ray:back then and starting a business now.
Ray:Right?
Ray:Right.
Ray:You know, especially if it's brick and mortar there's just so, it's
Ray:just such a heavy lift, right.
Ray:You most likely probably need a loan.
Ray:You need some type of financial injection to make sure that you
Ray:can buy everything you need.
Ray:Right.
Ray:Inventory, rental space, right?
Ray:Yeah.
Ray:You gotta pay employees if you're gonna need employees on the job, right?
Ray:So there's usually that hurdle.
Ray:And then, you know, you fast forward to now where, you know, especially
Ray:after the pandemic where a lot of businesses are just virtual, right?
Ray:You could have a website, you could have funnels, you could have a lot
Ray:of different things is taking care of, without spending a dime, right?
Ray:Like you can get a calendaring system, you can get a lot of no code solutions
Ray:to help you basically put together a business in a matter of no time really.
Ray:Without spending a dime actually, right?
Ray:And it's just insane to me, especially if it's a service
Ray:based business too, online, right?
Ray:You just need.
Ray:You get a calendar, you have a website.
Ray:Yeah.
Ray:You tell people a book call with you, you're good to go.
Ray:Yeah.
Ray:It's just crazy.
Ray:Right.
Ray:And I think the opportunity now if you wanna start a business is just like,
Ray:once again, a lot easier of a lift.
Ray:And you know, sometimes it just comes down to exactly what you said.
Ray:Something just gotta it's gotta do it.
Ray:You gotta take action.
Ray:You gotta take that first step.
Ray:And then another thing is just you know, as you were mentioning in your
Ray:story you know, the passion behind Yeah.
Ray:You know, what you're doing now, right?
Ray:Like, we wouldn't be here, you know, in your garage, in your house, you know,
Ray:in this little studio we put together.
Ray:If you didn't take all those steps, you know, going to Best Buy, going
Ray:to law school, us meeting, Yeah.
Ray:This wouldn't happen, right?
Ray:So it's just funny how that all lines up, but one thing I feel like you missed down
Ray:in your story is just going back to that Star Wars that Star Wars passion, right?
Ray:And just like another aspect of your life and how another passion
Ray:of your life basically ties in directly to what we're doing.
Ray:So yeah, tell us a little bit about like, I don't know, just.
Ray:That, that passion for Star Wars, right?
Ray:Yeah.
Ray:Obviously had a huge impact on your life, more so than most
Ray:people growing up your generation.
Ray:So yeah, I know, you know, when we met in law school, Justt basically picking
Ray:up back from your stories, it's like, you know, you were showing me like an
Ray:R two D two you were building Yeah.
Ray:And some of the, the recent collectible replicas
Gabe:you just bought.
Gabe:So, Yeah, no, I mean, I think that was the craziest part too, is that
Gabe:kind of that full circle, Right?
Gabe:Right.
Gabe:Really thinking about that full circle.
Gabe:Because again, and that's why I kind of started this whole story of, with
Gabe:that passion for Star Wars and, you know, what Star Wars meant to me as
Gabe:a kid because I was always a fan.
Gabe:, I was a collector, Right.
Gabe:And in my adult life, once I started getting some form of disposable
Gabe:income, whether it be from the tattoo shop or when I became an attorney, I
Gabe:started buying these proper replicas.
Gabe:And these proper replicas are basically made from the companies that go into
Gabe:the Lucas Film Archives, and they either digitally scan the original
Gabe:one, or they used the original molds to make these prop replicas.
Gabe:So I started collecting them and they're, You're like, they're not cheap,
Gabe:you know, they're, they're, you know, they're, they're high end collectibles.
Gabe:Yeah.
Gabe:Legitimate replicas from the most, Yeah.
Gabe:Right, right, right, right.
Gabe:So what ended up happening is that around 2016 when we were in law school I started
Gabe:realizing that there wasn't a lot of references out there on these pieces.
Gabe:And a lot of people were buying 'em in the aftermarket, because what
Gabe:happens is they sell out immediately.
Gabe:Right?
Gabe:So as soon as you, you put in the, or the, the pre-order comes out,
Gabe:people jump online and immediately scoop up all of them, right?
Gabe:So you, the only way you were able to buy 'em is on the secondary
Gabe:market, but there wasn't a lot of reference about what comes in the box.
Gabe:So what I started doing is I started unboxing stuff on video.
Gabe:So I started YouTube channel where on, on YouTube I'd get these high end
Gabe:pieces and I would unbox 'em and I would show 'em to people and kind of
Gabe:just talk about 'em and, you know, just so people knew what was in the box.
Gabe:Well, that channel ended up kind of doing well and you, I would only post
Gabe:like once every couple months, you know, because obviously as I was getting
Gabe:these pieces, I would post a new video.
Gabe:So fast forward to, you know, the pandemic, right?
Gabe:Yeah.
Gabe:So right before the pandemic, we got this house and there's a, a room specifically
Gabe:that I, I dedicated to the Star Wars.
Gabe:and we'll show it right here, how you guys could see.
Gabe:It's, you know, now it's behind this secret, secret door, and
Gabe:obvious you could see, you know, I set it up kind of like a museum.
Gabe:Yeah.
Gabe:Well, during the shutdown I started going on TikTok and on Instagram a lot more.
Gabe:And I started posting some of these, these things again, started doing more YouTube
Gabe:videos, educational videos about them, started comparing things and just kind
Gabe:of became our content creator, Right?
Gabe:Yeah.
Gabe:For this small collecting community.
Gabe:And it kind of took off.
Gabe:And that was, that was surprising because like on TikTok, all of
Gabe:a sudden it was like, you know, I had 20,000 followers and.
Gabe:50,000 followers and then a hundred thousand followers.
Gabe:And then it was like 200,000 followers, 300, 400,000.
Gabe:And it was just like, it kept on snowballing and I was like, Whoa,
Gabe:there's a, there's an audience for this.
Gabe:So I started taking it more seriously and I got a professional camera
Gabe:to do, you know, the reviews.
Gabe:And I really started putting some more time into that.
Gabe:And my dream came true because I started partnering up with Lucas
Gabe:Film on a lot of little projects to promote some of their stuff.
Gabe:So I ended up getting my own panel at the Star Wars Convention, which is
Gabe:called Star, Star Wars celebration.
Gabe:I got my own panel for that.
Gabe:Which is crazy, right?
Gabe:Especially thinking about that eight year old kid.
Gabe:And.
Gabe:. Not only that, but I was also a guest on the Lucas Film panel for the, you
Gabe:know, and I got to tell my immigrant story and how it ties into Star Wars.
Gabe:And now I have all these partnerships with all of these licensed companies that, you
Gabe:know, will either send me free stuff or someone will pay me for, for promotions.
Gabe:Yeah.
Gabe:And I get to, you know, do my hobby and at the same time, you know, be
Gabe:able to work with all these, these cool companies that I would've
Gabe:probably bought regardless, you know?
Gabe:Yeah.
Gabe:So that's how I became, and then I became like, got on the Disney
Gabe:Lucas Film influencer list.
Gabe:So yeah, sometimes I'll just get literally emails that says, Hey Gabe, I got
Gabe:your contact from the Lucas film rep.
Gabe:Would you like to work with us on this promotion?
Gabe:And I'm like, Wait, what is going on?
Gabe:Like, this is crazy.
Gabe:So yeah, it's.
Gabe:I've, I've definitely wear a lot of hats.
Gabe:Right.
Gabe:Especially now these days.
Gabe:You know, I still have the tattoo shop, you know, social media
Gabe:influencer, I guess that, I hate using that word, but that's thefor.
Gabe:That's it is what it is.
Gabe:You know, obviously I have three girls, right?
Gabe:My three daughters, you know, a husband and obviously, you
Gabe:know, with Inflow, right?
Gabe:Yeah.
Gabe:Like we, we have inflow going.
Gabe:So I think I never, that, that change that I was talking about, it really
Gabe:became a lifestyle change when I decided that I wasn't gonna let my day off, you
Gabe:know, my two days off just be wasted.
Gabe:And I think that was a big switch in, in my mentality that imagine I could
Gabe:do that in my two days off, right?
Gabe:I opened up a tattoo shop on my two days.
Gabe:I went to college on my two days off.
Gabe:Yeah.
Gabe:I opened up a tattoo shop on my day, two days off.
Gabe:I'm like, imagine if I would've had, All seven days, right?
Gabe:Like, man, what could I have done?
Gabe:But it's kind of interesting to, to see that, that you could accomplish a lot.
Gabe:And even just waking up a couple hours early, getting some work
Gabe:done there, you could accomplish so much on your free time.
Gabe:If you really focus and really don't look at it as free time, you know?
Gabe:Mm-hmm.
Gabe:looking at it as like, how can I best utilize this time to better
Gabe:myself, to better my situation, to better my business, to better,
Ray:you know?
Ray:Yeah.
Ray:Just, and, you know, we have a lot of potential clients who reach out to us
Ray:or people who follow our Instagram or, you know, our social media channels,
Ray:who, who reach out to us and say, I don't know if I'm ready to start
Ray:a business yet, or like, I have an idea and I, I have a passion I
Ray:wanna follow, but I don't know if I.
Ray:You know, just quit my job and follow it.
Ray:And it's like, you don't have to, you know, quit your job.
Ray:You know, we always say like, Hey, if you have a job right now and you're
Ray:comfortable, like, you know, getting your work done and you have time, like
Ray:when you get home from work or on your days off, like put a couple hours in and
Ray:just like maybe learn what the next steps are and launching your own business.
Ray:Cause once again, it's not, you know, if most likely, if you're opening
Ray:a business, it's probably gonna be mostly virtual, be online, or at
Ray:least we suggest starting off, right?
Ray:If you eventually wanted to do a brick and mortar one day, you could
Ray:probably put that off down the road if you want, so you can at least
Ray:get started with an online business.
Ray:Yeah.
Ray:And that's fairly easy to get started on.
Ray:Once again, pretty low, pretty low lift, just like doing it right.
Ray:So I think it's just you.
Ray:demystifying the fact that it's not as tough as you may think it is.
Ray:Right.
Ray:And you can just get started while still making your money.
Ray:Right.
Ray:As you know, being a full-time employee.
Ray:Yeah.
Ray:You know, trying to find that time and, you know, we are not saying like,
Ray:dedicate all your time to a side hustle.
Ray:No.
Ray:Or like hustling really hard just to like, you know, Build your own business one day.
Ray:Right?
Ray:But hey, if this is something you're into and something like that you're passionate
Ray:about, especially if you know that eventually it'll give you your ability to
Ray:set your own schedule, work when you want to work, you know, and work for yourself.
Ray:Be your own boss, right?
Ray:I feel like that's a huge thing.
Ray:At the end of the day, that's a big reward if you're able to pull it off.
Ray:Hundred percent.
Ray:And yeah, it's just like being able to, you know, go back to the fact
Ray:that you know, what we're doing now, advising a launch, bunch of business
Ray:owners, a bunch of content creators.
Ray:Gabe provides so much incredible insight to people, to any client who
Ray:basically walks in the door, right?
Ray:You know Gabe's owned brick and mortar business.
Ray:He's, you know, also a content creator.
Ray:He knows the pains, he knows some of the obstacles that are in the way of a lot
Ray:of our clients, just firsthand, right?
Ray:So I think that gives us a little bit of a, you know, differentiates us a lot
Ray:from other lawyers out there who, you know, for the most part are just you.
Ray:Probably lawyers at the end of the day.
Ray:And we're not saying we're not discounting other lawyers not having
Ray:other lives and stuff like that, or like other parts of their lives.
Ray:But just being able to kind of incorporate that and, you know, kind of, you
Ray:know, really tell our clients like, Hey, we've been in your shoes before.
Ray:We understand like what you're going through.
Ray:We understand like if you're a single parent or you're a parent and you're a
Ray:business owner and a full-time employee, we understand what that looks like, Right.
Ray:So I think that Gabe just, you know, provides so much insight and background
Ray:on that for our clients, that's probably valuable in itself, regardless
Ray:of the legal information we provide.
Gabe:Right.
Gabe:And I think it, it's, it's that, right?
Gabe:It's, it's figuring out, right, prioritizing your time and the
Gabe:hats that you're wearing, right?
Gabe:Because yes, I, I do wear so many hats and, but it, I never use it as an excuse.
Gabe:Mm-hmm.
Gabe:, all I do is.
Gabe:Prioritize the hat that I'm wearing at that time and kind
Gabe:of deprioritize the other ones.
Gabe:Right?
Gabe:Yeah.
Gabe:And it's always gonna change you know, sometimes, you know, if,
Gabe:if we're going through a, a tough time in our family, guess what?
Gabe:My family man hat's gonna, is gonna take over and everything's gonna be secondary.
Gabe:Right.
Gabe:Sometimes, you know, it, we have some, something going on.
Gabe:Yeah.
Gabe:I don't know.
Gabe:With, with the content creation, right?
Gabe:Yeah.
Gabe:Like the time with the conventions and stuff, like, I, I put my content
Gabe:creator hat on kind of as a priority because that's just kind of what
Gabe:I have to focus on at that time.
Gabe:And I think that that's crucial for any, you know, how, what do they call now?
Gabe:Multi passion.
Gabe:Yeah.
Gabe:Multi-passionate entrepreneurs because we do wear a lot of hats.
Gabe:And sometimes you have to be your own architect and sometimes you have to be
Gabe:your own, you know, whatever, your own builder and your own painter, your own
Ray:bookkeeper, your own
Gabe:bookkeeper, and don't ever let that be an excuse.
Gabe:Right.
Gabe:And I think if, if anything I can provide, you know, any helpful guidance
Gabe:or anything is don't make excuses.
Gabe:Right?
Gabe:Yeah.
Gabe:I mean, I tell that to all my, my kids and my, my siblings, if I can do it,
Gabe:anybody can, you know, as long if you're making excuses to not do something,
Gabe:you yourself are your own worst enemy.
Gabe:Yeah.
Gabe:And it's, well, a lot of
Ray:people are just staying in their own way.
Ray:Right, Right.
Ray:Whether it's making excuses or just fear.
Ray:Right.
Ray:Just like their own anxieties.
Ray:So you know, we are.
Ray:The only ones usually stopping ourselves.
Ray:Right.
Ray:And sometimes it's, you know, we, we let the criticisms of
Ray:other people influence that.
Ray:Right.
Ray:For example, if you let the, the guy from the Chamber of Commerce and
Ray:you know, when you went to go seek advice, you know, discourage you,
Ray:that could have been the end of it.
Ray:That could have been right.
Ray:We wouldn't be here today.
Gabe:Oh, a hundred percent.
Gabe:And, and I, I did go home that day and I really was like, Oh man, like, you
Gabe:know, this old guy who's been in business forever is telling me that I'm gonna fail.
Gabe:Like maybe I am gonna, you know, so Yeah, absolutely.
Gabe:It remember in law school we used to talk about remember that
Gabe:Arnold Schwarzenegger speech?
Gabe:Do you remember that?
Gabe:Like our first year we talked about, and it was like the naysayers, right?
Gabe:There was this Oh, I have to, I have to go
Ray:back and look
Gabe:at that.
Gabe:Yeah.
Gabe:So Arnold made this speech, I, I think it was at, at some type of university.
Gabe:Mm-hmm.
Gabe:And, you know, obviously he tells, you know, an an immigrant story
Gabe:kind of, which resonated with me.
Gabe:But I think one of the biggest things for that he mentioned on there is, you
Gabe:know, don't listen to the naysayers.
Gabe:Right?
Gabe:Yeah.
Gabe:Like, there's always gonna be people telling you you
Gabe:can't do, including yourself.
Gabe:Don't listen to 'em.
Gabe:You could do it, you could absolutely do it.
Gabe:What's the worst that can happen?
Gabe:Right?
Gabe:Like, nothing, Right?
Gabe:It's at the end of the day, whatever it, maybe it's just money, right?
Gabe:Like that you're losing, but you have your health and you have your
Gabe:family and you have, you know what's important, why not take chances,
Ray:right?
Ray:And yeah, you don't know what's on the other side of that, right?
Ray:You know, you know, we are attorneys and we always have to assess risk, right?
Ray:Yeah.
Ray:And we can always say, Given the, the economy we're in, given the, the,
Ray:basically the unfair advantages that a lot of people in different classes
Ray:kind of face for minorities face.
Ray:The only way sometimes out of that is to just take those risks that, you know,
Ray:sometimes might be a little bit more detrimental for people in our situations.
Ray:Mm-hmm.
Ray:. But you know, if we don't then you know, we, we are stuck.
Ray:And that's the unfortunate truth cuz no one, we can't rely on
Ray:the government to lift us up.
Ray:We can't rely on anyone else to lift us up.
Ray:And I, you know, we just kind of saw that firsthand, whether it was you,
Ray:your fir you know, you yourself, but, you know, my mom was a business owner.
Ray:Right, Right.
Ray:My sister was a business owner.
Ray:Yeah.
Ray:We understood that.
Ray:Like it was very clear that you.
Ray:Working a nine to five job is kind of like sometimes gonna be a dead end
Ray:because in a lot of situations, a lot of workers face a situation where there's
Ray:just only so far you can move up.
Ray:Right.
Ray:And just the fact that you, you are sometimes disposable to these
Ray:multinational corporations that don't really have a soul at the end of the day.
Ray:So yeah, so we're, we're huge on that.
Ray:And just going back to the multi passionate part that's
Ray:kind of the fun part, right?
Ray:Like just being able to, you know, take your skillset and, you know, if
Ray:you worked for a certain, like for example, us in a firm, we would be
Ray:just be applying that same skillset every day, day in, day out, right?
Ray:We'd be looking at contracts, we'd be negotiating contracts not much
Ray:else going on right there, right?
Ray:Like that would be it.
Ray:Yeah.
Ray:But now we get to, Yes, we look at.
Ray:We, you know, red line contracts and agreements.
Ray:But at the same time, we also get to do things like this.
Ray:We get to make funny, you know, social media posts.
Ray:We get to look and think about what our brand's gonna be like.
Ray:Yeah.
Ray:We get to figure, you know, actually have conversations with other
Ray:creators out there and like just share ideas and, you know, kind of
Ray:being a part of something bigger than just showing up to a job every day.
Ray:Right.
Ray:And
Gabe:I, that's my favorite part, honestly, like the, the way.
Gabe:like we built this model out where we're able to communicate with our clients
Gabe:freely, which is, is rare, right?
Gabe:For the legal industry because we're not doing billable hours.
Gabe:So we're not charging our clients for phone calls, for
Gabe:emails, for communications.
Gabe:I love that.
Gabe:Like we just had an hour long conversation today with a couple of our clients
Gabe:where we're not even talking about legal stuff, we're talking about
Gabe:business, We're talking about, you know, what you're doing on your time off.
Gabe:Like it's, that's the best part.
Gabe:And I think the people aspect of it and the community aspect of it is really
Gabe:kind of where, you know, our, our law firm is, is, is centered around, right?
Gabe:Is is the community part
Ray:of it.
Ray:So yeah, it's a huge core value of ours.
Ray:Yeah.
Ray:But but yeah, thank you Gabe, for just sharing your, your
Ray:story with us and the audience.
Ray:You know, I, I think once again, it truly inspiring just knowing that.
Ray:You know, if anyone's out there who have any doubts about, you know,
Ray:taking that next step and just, you know, being about that option, like
Ray:that action, not that option, but that action right there is no other option.
Ray:There's only about that action.
Ray:So do you, one last question.
Ray:Don't wanna put you on the spot here, but if you could put anything on a
Ray:billboard, a saying, what would it be?
Ray:To inspire others or just in general?
Ray:Dang.
Ray:What do you think that might
Gabe:be?
Gabe:You know what's funny?
Gabe:I think for me, what's, what's been kind of the most influential
Gabe:saying for me doesn't belong to me.
Gabe:It's trademarked already and it's trademarked to Nike
Gabe:because that slogan just do it.
Gabe:I think for me has been crucial and I think for most businesses it.
Gabe:You should take that approach a lot of times because if you overthink
Gabe:things, if you sit there cuz you could easily talk yourself out of anything.
Gabe:Right?
Gabe:You could talk yourself out of not starting your business, not
Gabe:launching the podcast, not doing this because of this and that.
Gabe:Just do it.
Gabe:That's it.
Gabe:Yeah.
Gabe:Set a, set a date, That's it.
Gabe:And, and, and commit to it.
Gabe:Put it out in the universe.
Gabe:Say it out loud.
Gabe:Tell a bunch of your friends, tell a bunch of your family because that'll
Gabe:hold you accountable for not doing it.
Gabe:And then, you know, trademark.
Gabe:I love that.
Gabe:You know, infringement here by Nike.
Gabe:Just do it.
Gabe:, like literally, Yeah.
Gabe:Mm-hmm.
Gabe:, Ray: but yeah.
Gabe:Yeah.
Gabe:Put yourself on the hook, right?
Gabe:There's no better place to be than on the hook.
Gabe:Right.
Gabe:Especially if you're someone like myself who, you know, if I'm a procrastinator
Gabe:by nature, if like I have time to give myself, there's no date that
Gabe:I need to have anything done by.
Gabe:I'll probably let it, let it cruise and let it like, just chill.
Gabe:You know, I'm, I'm a Pisces, right?
Gabe:Like, I just go with the flow and like, you know, I think when we were launching
Gabe:Inflow, that was the biggest thing, right?
Gabe:Yeah.
Gabe:You know, I went to Gabe and, you know, we talked about
Gabe:launching Inflow for years Yeah.
Gabe:Before we actually did it.
Gabe:And it just got to the point where Gabe's like, You know what, Let's
Gabe:just set a date, you know, March 9th.
Gabe:Here we go.
Gabe:We're, we're, we're launching Inflow on this date.
Gabe:We have a month and a half.
Gabe:We gotta do whatever we need to do to put this out into the universe.
Gabe:And we did, you know, we put ourselves on the hook and who knows,
Gabe:we probably would still be bating on like, batting around the idea of
Gabe:starting a, a law firm like this.
Gabe:Yeah.
Gabe:But sometimes it just takes time to like, once again, you know, just do it.
Gabe:Put yourself on the hook.
Gabe:Yeah.
Gabe:And you know, it sounds like there's a lot of pressure in that situation,
Gabe:but it's where you want to be if you actually wanna get things done.
Gabe:It is, it is.
Gabe:Same thing like this podcast, I think it's another, like, we've been talking
Gabe:about it and talking about it and setting it up, and now we gotta do this and.
Gabe:Just do it.
Gabe:Yeah.
Gabe:Like, just, just talk about, you know, what we are and what we're about and
Ray:Yeah.
Ray:It'll never be perfect.
Ray:Yeah.
Ray:You know, just, it's gonna be your first, like, it's gonna be your first time.
Ray:It's not gonna be perfect.
Ray:You just do it and you are able to have, you have data at that point.
Ray:You can go back and look at, you know, what your first day of sales
Ray:look like, what your first month of having your business look like.
Ray:What did your first podcast episode look like?
Ray:And that's exactly what we're doing now, so, Exactly.
Ray:Once again, Gabe, thanks for just sharing that story.
Ray:Of course.
Ray:There's a great way to kick off our first podcast episode ever.
Ray:And looking forward to doing many more like these and exploring the
Ray:stories of other creators out there.
Ray:Went ahead and just did it
Gabe:so.
Gabe:Well, I'm looking forward to interviewing you on the next one to
Gabe:kind of, so people get to know you and how freaking amazing you are, man.
Gabe:I'm telling you.
Gabe:Like
Ray:you, you, Oh, you're making me blush
Gabe:now, man.
Gabe:You, you inspire me to day to day.
Gabe:So yeah.
Gabe:I can't wait to, to do that.
Gabe:And we'll do that on the, the next episode.
Gabe:Awesome.
Ray:Well, cool.
Ray:This is Ray and Gabe co-Founders in Inflow Law Group and we're signing out.
Gabe:See you guys.