Rick Elmore shares his inspiring story of how he turned his itch into a successful business venture. As a former athlete and medical device salesman, Rick's journey to entrepreneurship is both unique and intriguing. He talks about what drove him to pursue a Masters in Business Administration and what struck him during a marketing class that made him come up with the idea for Simply Noted.

Rick emphasizes that finding a niche often happens organically, as your path finds you when you are constantly looking and working towards it. Throughout the conversation, Elzie and Rick discuss the importance of finding a unique value proposition for your business, the power of personalization, and the benefits of standing out in a crowded market.

If you're an entrepreneur struggling to find your niche, or looking for ways to stand out in your market, this episode is a must-listen. Discover how Rick turned the incredible potential of handwritten notes into a thriving business. His journey and insights offer valuable lessons and inspiration for anyone seeking to build a successful and fulfilling business. Tune in now and learn how a simple idea can lead to a successful business venture.

Episode Highlights

01:17 - I wouldn't say that I found Simply Noted. I felt like Simply Noted found me. I was in a marketing class and I had a professor going over the success rates in marketing and everything was super nominal, email, cold call, all the normal stuff. And then he ended the lecture saying, "Handwritten notes have a 99% open rate." I just thought that was such a believable stat because who doesn't open a handwritten note? So, I just thought it was a good business idea. There's a lot more in between and there's a lot more that came after, but that was really like the idea where the seed was planted. Handwritten notes can be a really good business idea if there's a cool, easy way to do it.

Ready to Master Your Mindset, Mission, and Message?

If today’s episode spoke to you, don’t just listen—step behind the curtain.

Fix Your Focus in 5 Days Challenge

Start with a reset. In just 5 days, you’ll sharpen your focus on faith, finances, relationships, and your next 30-day plan. Take the Challenge.

Then, join the Journey Feed newsletter your backstage pass to the Journey to Mastery Podcast.

Inside, you’ll get:

1. Early Podcast Access – Hear every episode before it drops publicly.
2. Unfiltered Mentorship Notes – Elzisms, reflections, and raw insights I don’t share anywhere else.
3. Private Invites: Be first in line for upcoming challenges, workshops, and live experiences.
4. Exclusive content: BTS content, exclusive coverage of faith-driven entrepreneurship, and access to virtual events.

And when you’re ready for even deeper mentorship & coaching, step into the Journey Crew, bi-weekly group coaching, direct guidance, and prayer calls to keep you spiritually and strategically aligned.

Live In Purpose. On Purpose!™

Support the Mission

If the Journey to Mastery podcast has helped you grow, consider contributing to keep us creating faith-centered tools, resources, and conversations for entrepreneurs like you. Support The Mission

Powered By Podcast Town

We Help B2B Brands grow their revenue through podcasting.

Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!

Grow With Podcast Town

Connect with Rick Elmore

LinkedIn

Website