One of the best ways to build business relationships is to be helpful even when there s no direct benefit. The same is true for your relationship with reporters.

In this nine-minute episode we discuss:

• Why helping reporters find other sources can help you out
• When to send ideas that don t include your business
• The importance of making online comments.

Listen to PR is Dead below ...

The Show Notes

• More information on McDonald s response to the San Ysidro incident
• Follow me on Twitter
• Questions, comments or smart remarks? Email me at doyle.albee@gmail.com