In this episode, Tara will give you tips and tricks for marketing your online business. First, you need a plan because 'Hope marketing' is not a strategy!
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you create, grow and scale your business:
1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Mentioned in this episode:
https://taralbryan.com/step/15-learn-to-scale-call
Hey everybody, it's Tara, Bryan, and you are
Tara Bryan:listening to the course building secrets podcast. Whether you're
Tara Bryan:a coach or a CEO, the success of your team and clients is based
Tara Bryan:on your ability to deliver a consistent experience and guide
Tara Bryan:them on the fastest path to results. This podcast will give
Tara Bryan:you practical real life tips that you can use today to build
Tara Bryan:your online experiences that get results and create raving fans.
Tara Bryan:Why? So you can monetize your expertise and serve more people
Tara Bryan:without adding more time or team to your business? If you're
Tara Bryan:looking to uncover your million dollar framework, package it and
Tara Bryan:use it to scale, you're in the right place. Let's dive in. Hey,
Tara Bryan:everybody, welcome to today's episode. Today's episode, we're
Tara Bryan:going to talk about your marketing. Alright, so this is
Tara Bryan:one of the biggest places where my aspiring course creators
Tara Bryan:start to struggle. So I want to talk a little bit about this
Tara Bryan:today, in terms of how do you get started, and what does this
Tara Bryan:look like. So there are a lot of tactics out there that are are
Tara Bryan:trying to help you get in front of the right audience. However,
Tara Bryan:one of the ways that I recommend that you start is by developing
Tara Bryan:a marketing plan. So you're actually have a plan that you're
Tara Bryan:trying to execute on versus sort of the random pray and spray
Tara Bryan:approach that a lot of aspiring course creators, or even new
Tara Bryan:course, graders get into this sort of swirl around marketing,
Tara Bryan:where they feel like they have to be, you know, everywhere at
Tara Bryan:all times doing all of these things. And, and you do, you
Tara Bryan:need to be visible, and you need to have a strong online
Tara Bryan:presence. However, the way that you go about that is less sort
Tara Bryan:of random than it seems as you move forward. So anyone who is
Tara Bryan:at, you know, six figures or above will tell you that
Tara Bryan:marketing is not just a random event. It's not just a stream of
Tara Bryan:consciousness, like, I'm just gonna go post all these things
Tara Bryan:every single day, there's actually a strategy behind it.
Tara Bryan:And so the very first thing that we recommend people do is to
Tara Bryan:create a marketing strategy. So a marketing strategy is going to
Tara Bryan:have various components to it, that helps you really not only
Tara Bryan:like hone in on your message, but focus on how to get it out
Tara Bryan:there. So if you think of like a megaphone, right, so the very
Tara Bryan:first thing that you need to do is actually just define your
Tara Bryan:message and, and learn what your voice is right? Like, learn how
Tara Bryan:you stand out in the market, how you talk about your thing that's
Tara Bryan:different than other people. And so you're starting to attract
Tara Bryan:people to you. There are two different techniques, there's
Tara Bryan:inbound marketing and outbound marketing. I'm not going to get
Tara Bryan:into the mechanics of all of these, but but you really want
Tara Bryan:to be thinking about your strategy for both of those and
Tara Bryan:what that looks like. When we build sales funnels. And we
Tara Bryan:build application funnels in different places for people to
Tara Bryan:come. That's inbound marketing, right? So they are seeking you,
Tara Bryan:versus you going out and, and finding people in the wild,
Tara Bryan:right? And so you know, you need both of those things. But the
Tara Bryan:marketing strategy is going to be like, where is your online
Tara Bryan:presence? Where are you showing up? What's your brand? What's
Tara Bryan:your website? You know, putting things out on social media in
Tara Bryan:terms of your cover page, your posts that you're putting out
Tara Bryan:there? What's your content marketing strategy? Right? So
Tara Bryan:how are you putting content out there? That starts to attract
Tara Bryan:the right people? It's on brand, it's on messaging, and it it is,
Tara Bryan:you know, what you're doing is you're trying to find the people
Tara Bryan:who have the problem that you can solve by doing content
Tara Bryan:marketing. You there's email marketing, right. So that's
Tara Bryan:actually communicating with the people who have already opted
Tara Bryan:into your list. They're speaking, there's general PR,
Tara Bryan:right, going out and getting media attention. There's
Tara Bryan:partnerships both with JV partnerships, strategic
Tara Bryan:partnerships, there's lots of ways to connect with people. If
Tara Bryan:you go out and look at any large influencer, they are building
Tara Bryan:their list primarily through JV partnerships, and strategic
Tara Bryan:partnerships with other people. They're going out to find people
Tara Bryan:who have a list already built of people who are similar to what
Tara Bryan:they are looking for. And they're partnering In that
Tara Bryan:regard, that takes you from sort of one on one approach to
Tara Bryan:getting a large number of people in at the same time. So just pay
Tara Bryan:attention to that, because that's a, you know, a lot of
Tara Bryan:times when people are new, they think they just have to go out
Tara Bryan:and tick tock and, and, you know, blast things out. But what
Tara Bryan:they see is, well, only a small handful of people are looking at
Tara Bryan:my things, right? Like, you go to Facebook, and you post on
Tara Bryan:your page, only a small amount of people are actually seeing
Tara Bryan:that, in order to get to a bigger market. Some of it is
Tara Bryan:sometimes paid ads, although if you've been in my world, for any
Tara Bryan:amount of time, I'm going to tell you that that's not the
Tara Bryan:first place to go. But in JV partnerships, you actually are
Tara Bryan:curating the groups that you can get in front of, and because
Tara Bryan:they're already part of somebody else's group, if that person is
Tara Bryan:endorsing you, they're much more likely to purchase because they
Tara Bryan:trust the person that is in that partnership. So again, not going
Tara Bryan:to get into the details of that, but that's a really important
Tara Bryan:piece, and then affiliates and referrals, who is if you know,
Tara Bryan:who is out there selling for you? And then what are your
Tara Bryan:customers doing, or customers referring other people to you?
Tara Bryan:Great way to build your business? So what you do is you
Tara Bryan:look at all of those different avenues. And then you develop a
Tara Bryan:plan, like, what's my focus this quarter? What's my focus this
Tara Bryan:month, right? Like all of those different things? What are your
Tara Bryan:goals? What are the metrics? What are the numbers telling
Tara Bryan:you, all of the different parts and pieces make up your
Tara Bryan:marketing plan. But again, if you do not have a marketing
Tara Bryan:plan, yet stop, think about strategically how you're going
Tara Bryan:to go out and attract the people that you want to attract and
Tara Bryan:bring them into your world is much more effective than just
Tara Bryan:being out on social media. And, you know, putting your things
Tara Bryan:out there or taking one of these little approaches, and
Tara Bryan:implementing them without looking at the whole and how it
Tara Bryan:helps to build the business. marketing in particular is all
Tara Bryan:about the numbers. It's all looking at, what are the numbers
Tara Bryan:telling you? What is the data telling you? What are the
Tara Bryan:results that are happening. And as you turn the dial and move
Tara Bryan:different things, you can see what's working and what's not
Tara Bryan:working as you build that business, but it's part of your
Tara Bryan:core business. I do have some customers who say, Well, I don't
Tara Bryan:have a marketing budget. I don't, I'm not going to spend
Tara Bryan:any time marketing or I don't, I have another job. And so I can't
Tara Bryan:tell people about what I'm doing. I don't want to have a
Tara Bryan:website, I don't want to have any social media presence. It's
Tara Bryan:gonna be really hard for you to attract people when they can't
Tara Bryan:find you. A lot of times you can build a successful business with
Tara Bryan:speaking with different partnerships with affiliate
Tara Bryan:marketing and different things like that. But what what happens
Tara Bryan:is people go out to social media to try and find out who you are,
Tara Bryan:whether you're legit, whether you have good reviews, all those
Tara Bryan:kinds of things. And so it's easier for you to sell when you
Tara Bryan:have some type of online presence. You can do that as a
Tara Bryan:business or you can do that as an individual. If you are
Tara Bryan:uncomfortable, you know, because you have another job because
Tara Bryan:you've got you know, extenuating circumstances, then build your
Tara Bryan:business brand. And you don't need to be as visible, right,
Tara Bryan:your business brand is what's visible, but you have to have
Tara Bryan:some sort of online presence when you're looking at what your
Tara Bryan:marketing plan should be. But identify that first know what
Tara Bryan:those different factors are, and then you can start thinking
Tara Bryan:about how that works as you grow your business. Alright, there