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Do You Have a Plan to Market Your Program ?
Episode 30620th June 2023 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:09:45

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In this episode, Tara will give you tips and tricks for marketing your online business. First, you need a plan because 'Hope marketing' is not a strategy!

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Transcripts

Tara Bryan:

Hey everybody, it's Tara, Bryan, and you are

Tara Bryan:

listening to the course building secrets podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

Tara Bryan:

you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

Tara Bryan:

without adding more time or team to your business? If you're

Tara Bryan:

looking to uncover your million dollar framework, package it and

Tara Bryan:

use it to scale, you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, welcome to today's episode. Today's episode, we're

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going to talk about your marketing. Alright, so this is

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one of the biggest places where my aspiring course creators

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start to struggle. So I want to talk a little bit about this

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today, in terms of how do you get started, and what does this

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look like. So there are a lot of tactics out there that are are

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trying to help you get in front of the right audience. However,

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one of the ways that I recommend that you start is by developing

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a marketing plan. So you're actually have a plan that you're

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trying to execute on versus sort of the random pray and spray

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approach that a lot of aspiring course creators, or even new

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course, graders get into this sort of swirl around marketing,

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where they feel like they have to be, you know, everywhere at

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all times doing all of these things. And, and you do, you

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need to be visible, and you need to have a strong online

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presence. However, the way that you go about that is less sort

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of random than it seems as you move forward. So anyone who is

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at, you know, six figures or above will tell you that

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marketing is not just a random event. It's not just a stream of

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consciousness, like, I'm just gonna go post all these things

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every single day, there's actually a strategy behind it.

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And so the very first thing that we recommend people do is to

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create a marketing strategy. So a marketing strategy is going to

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have various components to it, that helps you really not only

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like hone in on your message, but focus on how to get it out

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there. So if you think of like a megaphone, right, so the very

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first thing that you need to do is actually just define your

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message and, and learn what your voice is right? Like, learn how

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you stand out in the market, how you talk about your thing that's

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different than other people. And so you're starting to attract

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people to you. There are two different techniques, there's

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inbound marketing and outbound marketing. I'm not going to get

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into the mechanics of all of these, but but you really want

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to be thinking about your strategy for both of those and

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what that looks like. When we build sales funnels. And we

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build application funnels in different places for people to

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come. That's inbound marketing, right? So they are seeking you,

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versus you going out and, and finding people in the wild,

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right? And so you know, you need both of those things. But the

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marketing strategy is going to be like, where is your online

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presence? Where are you showing up? What's your brand? What's

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your website? You know, putting things out on social media in

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terms of your cover page, your posts that you're putting out

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there? What's your content marketing strategy? Right? So

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how are you putting content out there? That starts to attract

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the right people? It's on brand, it's on messaging, and it it is,

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you know, what you're doing is you're trying to find the people

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who have the problem that you can solve by doing content

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marketing. You there's email marketing, right. So that's

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actually communicating with the people who have already opted

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into your list. They're speaking, there's general PR,

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right, going out and getting media attention. There's

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partnerships both with JV partnerships, strategic

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partnerships, there's lots of ways to connect with people. If

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you go out and look at any large influencer, they are building

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their list primarily through JV partnerships, and strategic

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partnerships with other people. They're going out to find people

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who have a list already built of people who are similar to what

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they are looking for. And they're partnering In that

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regard, that takes you from sort of one on one approach to

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getting a large number of people in at the same time. So just pay

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attention to that, because that's a, you know, a lot of

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times when people are new, they think they just have to go out

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and tick tock and, and, you know, blast things out. But what

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they see is, well, only a small handful of people are looking at

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my things, right? Like, you go to Facebook, and you post on

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your page, only a small amount of people are actually seeing

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that, in order to get to a bigger market. Some of it is

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sometimes paid ads, although if you've been in my world, for any

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amount of time, I'm going to tell you that that's not the

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first place to go. But in JV partnerships, you actually are

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curating the groups that you can get in front of, and because

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they're already part of somebody else's group, if that person is

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endorsing you, they're much more likely to purchase because they

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trust the person that is in that partnership. So again, not going

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to get into the details of that, but that's a really important

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piece, and then affiliates and referrals, who is if you know,

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who is out there selling for you? And then what are your

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customers doing, or customers referring other people to you?

Tara Bryan:

Great way to build your business? So what you do is you

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look at all of those different avenues. And then you develop a

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plan, like, what's my focus this quarter? What's my focus this

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month, right? Like all of those different things? What are your

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goals? What are the metrics? What are the numbers telling

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you, all of the different parts and pieces make up your

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marketing plan. But again, if you do not have a marketing

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plan, yet stop, think about strategically how you're going

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to go out and attract the people that you want to attract and

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bring them into your world is much more effective than just

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being out on social media. And, you know, putting your things

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out there or taking one of these little approaches, and

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implementing them without looking at the whole and how it

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helps to build the business. marketing in particular is all

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about the numbers. It's all looking at, what are the numbers

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telling you? What is the data telling you? What are the

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results that are happening. And as you turn the dial and move

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different things, you can see what's working and what's not

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working as you build that business, but it's part of your

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core business. I do have some customers who say, Well, I don't

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have a marketing budget. I don't, I'm not going to spend

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any time marketing or I don't, I have another job. And so I can't

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tell people about what I'm doing. I don't want to have a

Tara Bryan:

website, I don't want to have any social media presence. It's

Tara Bryan:

gonna be really hard for you to attract people when they can't

Tara Bryan:

find you. A lot of times you can build a successful business with

Tara Bryan:

speaking with different partnerships with affiliate

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marketing and different things like that. But what what happens

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is people go out to social media to try and find out who you are,

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whether you're legit, whether you have good reviews, all those

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kinds of things. And so it's easier for you to sell when you

Tara Bryan:

have some type of online presence. You can do that as a

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business or you can do that as an individual. If you are

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uncomfortable, you know, because you have another job because

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you've got you know, extenuating circumstances, then build your

Tara Bryan:

business brand. And you don't need to be as visible, right,

Tara Bryan:

your business brand is what's visible, but you have to have

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some sort of online presence when you're looking at what your

Tara Bryan:

marketing plan should be. But identify that first know what

Tara Bryan:

those different factors are, and then you can start thinking

Tara Bryan:

about how that works as you grow your business. Alright, there

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