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Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799)
Episode 79920th August 2026 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:42:56

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Tomas Warden, Group Owner of Digital Customer Success at Telstra, shares how Telstra Plus is moving beyond points and rewards to create meaningful customer experiences, drive retention and build emotional loyalty.

Discover how Telstra is using digital innovation, travel partnerships and customer-centric experiences to make loyalty a powerful strategic lever.

Hosted by Carly Neubauer

Show Notes:

1) Tomas Warden

2) Telstra

3) Telstra Plus

4) Diary of a CEO by Stephen Bartlett.

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