The use of artificial intelligence and innovation in general are crucial for business and marketing according to the latest guest on the Shiny New Object podcast, Fatima Baz.

Fatima is the Digital Innovation Manager in North Africa, Gulf and the Middle East at Unilever. She is a computer engineering graduate with a keen interest in AI and all the benefits it can bring to brands in digital marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net