After Dinner Chats, Ripped Off Less Ep5: Programmatic Trust & Transparency
Get ready for a double dose of industry brilliance on the latest #AfterDinnerChats! Episode Five features two incredible leaders tackling trust and transparency from two unique angles.
First up, meet Mo Moubayed, the co-founder of Veridoo! We dive into the world of Out-of-Home advertising and how his team is bringing confidence and effectiveness to the channel.
- Mo's Hero: He draws inspiration from Marc Pritchard for his legendary stand on media transparency and refusal to accept excuses for fraud. A champion striving to help advertisers getting ripped off less.
- One More Guest: Mo would love to bring Nick Parker to the dinner table. As the global president of Veridoo and former COO of Kinetic, Nick is a "wealth of knowledge" and a master storyteller in the OOH space.
And in the second half, we welcome Audrey Boisumeau, who has start a new role to grow the UK & US operations for the Hawke, an Azerian company. She tells us about her mission to empower programmatic buyers with the control and ethical practices they deserve.
- Audrey's Hero: In the fight against ad fraud, her hero is independent researcher Dr. Augustine Fou, who she credits for his brilliant tech and relentless commitment to eradicating fraud in the supply chain.
- One More Guest: Audrey nominates Richard Ottoy from Picnic. A "veteran of the industry" and a humble programmatic expert with a sharp and accurate opinion on where the market is heading.
This episode is a masterclass in how we can all work towards a more transparent and effective advertising ecosystem. Don't miss it!
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