Today on The Rough Draft, we're joined by Claire McInerny, a former journalist turned podcast producer. Her podcasting repertoire includes the award winning Terrible, Thanks for Asking and It’s Going to Be Ok. She’s the co-creator and producer of Refamulating, a new podcast that celebrates all the different ways to make a family. Prior to podcasting, Claire was a higher education reporter for NPR member stations across Indiana and Texas. Today we discuss navigating career transition and the podcasting landscape, an industry that’s by all accounts still in its infancy, how to create compelling narratives for audio, and the tools and tactics she relies on the most to find inspiration and creativity.
Guest Bio
Claire McInerny is a podcast producer and writer. She’s a former producer on the award winning podcast “Terrible, Thanks for Asking,” and also produces “It’s Going To Be Okay,” a daily meditation on the okay things in the world.
Claire is the co-creator and producer of Refamulating, a new podcast that celebrates different ways to make a family.
Before podcasting, Claire was a reporter for NPR stations, telling stories about public education and worked for NPR member stations for about 10 years.
Claire also produces audio projects for non-profits, companies and other commercial outlets.
Additional Resources
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- Which I guess is a pun because-
Speaker:- I was about to say it.
Speaker:You said it and I was
like, that's a great pun.
Speaker:- That's such a good question
Speaker:'cause I feel that was
one of the big dances
Speaker:her and I did at first.
Speaker:- You have a pandemic, you have elections,
Speaker:you have wars.
Speaker:- Because you think too much.
Speaker:You're thinking too much
Speaker:if you're trying to craft
an email or craft a text.
Speaker:- And is that common?
Speaker:- It's so common.
Speaker:- But how do you start that process,
Speaker:creating something so unique?
Speaker:- I was like, you got me there.
Speaker:- I'm Kendell Kelton,
Speaker:and today I'm your host
on "The Rough Draft".
Speaker:In this episode, I sit
down with Claire McInerney,
Speaker:a former journalist
turned podcast producer.
Speaker:Her podcasting credits
include the award-winning
Speaker:"Terrible, Thanks for Asking"
and "It's Going to Be OK".
Speaker:She's the co-creator and
producer of "Refamulating",
Speaker:a new podcast that celebrates
Speaker:all the different ways to make a family.
Speaker:And prior to podcasting,
Speaker:Claire was a higher education reporter
Speaker:for NPR member stations
across Indiana and Texas.
Speaker:And today we discuss
navigating career transitions
Speaker:and the podcasting landscape,
Speaker:an industry that's by all
accounts still in its infancy,
Speaker:how to create compelling
narratives for audio and the tools
Speaker:and tactics she relies on the most
Speaker:to find inspiration and creativity.
Speaker:All right, here's my
conversation with Claire.
Speaker:(bright music)
Speaker:You just transitioned over the last couple
Speaker:of years from a career in journalism
Speaker:to a career in podcasting.
Speaker:And it came at such a
kind of wild intersection
Speaker:of what's going on in the world.
Speaker:You have a pandemic, you have
elections, you have wars,
Speaker:you have all sorts of
crazy things happening.
Speaker:So I want to hear a little
bit about why you decided
Speaker:to make that jump.
Speaker:- Yeah, going into podcasting
was step two, I would say.
Speaker:And step one was realizing I wanted
Speaker:to leave the career I
was in, which was news,
Speaker:and I was working in public radio,
Speaker:so I had an audio background,
but I was a reporter.
Speaker:So I was writing for online platforms
Speaker:and then making radio stories
about the news I was covering.
Speaker:I covered a hurricane
once when I was in Texas.
Speaker:I covered the bombings
that happened in Austin.
Speaker:Talking to people who lost
people in that violence.
Speaker:And I wasn't a war reporter or anything,
Speaker:but those stories I feel
were enough to make me start
Speaker:to realize like, oh, this really
takes a toll on my spirit.
Speaker:And I looked around and
other reporters like that.
Speaker:They are energized by those moments
Speaker:because it allows them...
Speaker:It's important.
Speaker:And I just realized I had
a different temperament.
Speaker:And then COVID started
Speaker:and it was all of those
feelings on steroids
Speaker:because the second it started,
Speaker:we were in breaking
news mode for six weeks.
Speaker:And I would say that was the first time
Speaker:I felt burned out was in 2020.
Speaker:And just 'cause also I was a person
Speaker:going through the pandemic.
Speaker:I was stuck at home. I
couldn't see my family.
Speaker:I couldn't see my friends.
Speaker:And then what I was doing
all day was listening to
Speaker:how other people were struggling with it.
Speaker:How teachers and students and all of that.
Speaker:So at the end of that year,
I knew I needed a change.
Speaker:And so I decided I'm
gonna try and freelance.
Speaker:I'm gonna go into podcasting
Speaker:because I had some honest
conversations with myself about
Speaker:what do I like about my job as a reporter.
Speaker:I like talking to others.
Speaker:I like telling stories.
Speaker:I like learning about the world around me.
Speaker:And I realized I can transition
if I get some opportunities.
Speaker:And so freelancing was the way
Speaker:to kind of take a small
job, take a small job,
Speaker:and eventually get the
experience I needed.
Speaker:- So let's talk then a little
bit about that approach
Speaker:because a lot of people
just think, "Oh, podcast,
Speaker:it's easy."
Speaker:You grab a mic, you can just do it.
Speaker:But that's not how it goes. Spoiler alert.
Speaker:It's not.
Speaker:So how did you in particular
Speaker:kind of approach those small kind of gigs
Speaker:that led to kind of a larger opportunity?
Speaker:- Yeah, one of the first gigs
I got was a reporting gig.
Speaker:And I remember thinking I don't
wanna report anymore though,
Speaker:but that's what my experience was in.
Speaker:So it was for a journalism podcast.
Speaker:So I did this...
Speaker:I wanna say it was maybe 40-minute story.
Speaker:And I reported it and got all the tape.
Speaker:And that was good because
I knew how to report
Speaker:and I knew how to take interviews
Speaker:and pick tape and all of that stuff.
Speaker:I just needed to figure out how
Speaker:to do it on a bigger scale with more time.
Speaker:And so that was one of my first projects.
Speaker:I worked for a studio
Speaker:that does a lot of educational podcasts.
Speaker:Again, they hired me for
my journalism background,
Speaker:bring these writing skills,
these research skills,
Speaker:these fact checking skills to
these educational podcasts.
Speaker:And that helped me learn
the format, how to scale,
Speaker:how to do something
longer, pacing, you know?
Speaker:In journalism, the rule of thumb for me
Speaker:in public radio was a clip from a guest,
Speaker:a clip from someone I interviewed
Speaker:should never exceed 20 seconds
Speaker:'cause you have a four-minute story.
Speaker:But in podcasting, it can be two minutes.
Speaker:So I just kind of learned those things
Speaker:through those first couple jobs.
Speaker:And I do think my experience
Speaker:as a public radio
reporter got me those jobs
Speaker:because I couldn't necessarily say,
Speaker:here's a podcast I've produced.
Speaker:But in my time in public radio,
Speaker:I did a documentary one year.
Speaker:I worked on some longer form projects
Speaker:with "The Newsroom" so
I wasn't totally new.
Speaker:And I think those kind of
educational podcasts helped me
Speaker:cut my teeth a little bit in
the format in that first year.
Speaker:- You just released a new
podcast a few weeks ago.
Speaker:And we'll get into that
a little bit later.
Speaker:But I wanna point out, I
was listening to the episode
Speaker:that launched this week of "Refamulating",
Speaker:and I notice in
Speaker:specific parts where you're wanting
Speaker:to elicit a certain emotion,
Speaker:you'll have a backdrop
of music, excuse me.
Speaker:There's a very intentional pause.
Speaker:And those are the things
Speaker:that I don't think people
really realize make a podcast
Speaker:so special sometimes,
Speaker:are those little tiny things
Speaker:that are happening in the
background that somebody like
Speaker:yourself who's in a producer
seat for the most part,
Speaker:sometimes you host,
Speaker:but for the most part
you're in the producer seat,
Speaker:you have to think about.
Speaker:- Yeah, when we do interviews,
Speaker:a big role of mine is the host
is leading the conversation
Speaker:like you are now, has the questions,
Speaker:and then my video is off
Speaker:and I am making notes of,
oh, that's a good anecdote,
Speaker:but they're missing some
details like we all do
Speaker:when we tell stories.
Speaker:Making notes of like, we're
gonna come back to that
Speaker:and that very specific questions.
Speaker:When you woke up that
day, how were you feeling?
Speaker:Okay, then the thing happened, you know?
Speaker:So we can build out scenes
and narratives around events.
Speaker:That's what I'm listening for.
Speaker:And you're right, they're very subtle.
Speaker:Or saying a music cue should go here
Speaker:or this anecdote would work well
Speaker:as a cold open at the beginning
Speaker:because we don't need a ton of context,
Speaker:but it sets the tone.
Speaker:All of those things are choices
Speaker:that a producer makes that
do have a big impact, yeah.
Speaker:- So I think there's
a lot of conversations
Speaker:around monetization and how do
you make podcasts successful
Speaker:and there's different versions
of success that everyone has.
Speaker:But as I'm scrolling through
my Instagram feed or wherever,
Speaker:I'm noticing things like
influencers are now jumping
Speaker:on the podcast game
Speaker:or I'm seeing pretty high placement
Speaker:for celebrities like the Dax Shepherds
Speaker:or the Jason Batemans of the world
Speaker:and their podcast on Spotify.
Speaker:So what is it like kind
of navigating that,
Speaker:especially being part of
more of an independent shop
Speaker:and an independent producer that may
Speaker:have kind of a different hill to climb
Speaker:in order to gain what many people may see
Speaker:as typical success for a podcast.
Speaker:- Totally.
Speaker:And I'll start my answer
Speaker:by saying the podcast
industry is still so new.
Speaker:I'm only 33 years old.
Speaker:I've only been a professional
for 11 years, 12 years.
Speaker:And in that time, it's changed so much.
Speaker:- Yeah.
Speaker:- If you compare it to the film industry,
Speaker:the TV industry, they have
decades under their belt.
Speaker:So podcasting is still figuring
out its business model.
Speaker:So we saw when the medium
was becoming really big
Speaker:five to 10 years ago,
Speaker:networks or radio stations started saying
Speaker:we wanna produce podcasts.
Speaker:And they would give these
massive deals to people.
Speaker:Like here's a bunch of cash up front.
Speaker:And the metrics we used were different
Speaker:on the backend.
Speaker:That's all shifted.
Speaker:And one of the things we've
learned in the last year,
Speaker:a lot of podcasters, is that the ad model
Speaker:was the main way people
were making money, you know?
Speaker:Oh, we could say 100,000 people listen
Speaker:to our episode so that's gonna translate
Speaker:to X amount this deal with
HelloFresh or whatever.
Speaker:The more listeners, the more
money they're gonna give you.
Speaker:- By the way, HelloFresh and BetterHelp
Speaker:are all over my ads, every-
Speaker:- And they haven't left.
Speaker:- They haven't left. They're still there.
Speaker:They've been there for a while.
Speaker:- The mattresses came and went,
Speaker:but HelloFresh and BetterHelp are still
Speaker:in every Midroll break.
- There you go.
Speaker:- But now the platforms
like Apple Podcasts,
Speaker:which is the main one,
Speaker:most people still listen
on Apple Podcasts,
Speaker:has changed their metrics
Speaker:and it's very hard to get data now.
Speaker:And so we are left with this
one number, which is downloads.
Speaker:How often do you download a podcast?
Speaker:- Yeah.
Speaker:- When you go on a
flight or on a road trip,
Speaker:most people aren't downloading
Speaker:just to listen at home,
you're hitting play.
Speaker:So it's an imperfect metric,
but that's what we have now.
Speaker:And so when Apple podcasts changed that,
Speaker:the monetization changed,
Speaker:brands were like, well,
it doesn't look like
Speaker:there's as many people
Speaker:or we're gonna be a little more frugal
Speaker:'cause we're in a recession.
Speaker:Just the market changed.
Speaker:And so when I started my podcast
Speaker:with my partner six months ago,
Speaker:we actually had two incredible
opportunities in front of us.
Speaker:We had Feelings & Co,
Speaker:the small independent network
Speaker:that I had been doing some
work for as a producer.
Speaker:So I had a relationship with
them. They were interested.
Speaker:We also talked to a very big
network that everybody knows.
Speaker:And it was very interesting
Speaker:to see the things they
both put on the table.
Speaker:So the big network, they
didn't offer us a deal,
Speaker:we just had some meetings,
Speaker:but it was interesting to get more info.
Speaker:And the deal would've been
something like they would take
Speaker:50% of any ads we sold.
Speaker:They would take 50% of
any live show revenue
Speaker:if we ever did that.
Speaker:They would take 50% of any merch we sold.
Speaker:And they would have control over the-
Speaker:- 50% seems like a lot. Is that a lot?
Speaker:- It's a ton. It's so much.
- It feels like a lot.
Speaker:- It's a lot. That's a lot.
Speaker:- It's so much.
Speaker:- And is that common?
Speaker:- It's so common.
- Interesting.
Speaker:- So, and they would own the
IP, the intellectual property.
Speaker:And so that was the thing that
kind of threw us being like,
Speaker:they would put us in
front of a lot of people.
Speaker:They would use their other big shows
Speaker:to promote us if they gave us a deal.
Speaker:Which again, they didn't.
Speaker:But we just started to think
Speaker:how seriously do I wanna take this?
Speaker:Feelings & Co gave us
a very different deal
Speaker:because they wanna use their platform
Speaker:and their network to just lift up
Speaker:other independent creators, not get rich.
Speaker:And so the profit share
is a fraction of that.
Speaker:They let us do editorially
whatever we want
Speaker:and we have contracts,
Speaker:but whenever we walk away,
if we choose to do that,
Speaker:we retain the intellectual property.
Speaker:Because what could happen
at a bigger network
Speaker:if they own your IP, is
the show could blow up.
Speaker:People could love it,
Speaker:but if they don't get along with a host,
Speaker:they could fire the host one day
Speaker:and say we're gonna bring
someone else in to host the show
Speaker:that we conceived of.
Speaker:So for us, we chose to
go the independent route
Speaker:because it didn't mean as much money
Speaker:or exposure upfront,
Speaker:but it meant we could
control the process forever.
Speaker:And so we're in a moment now
of like, okay, our show is out,
Speaker:it's called "Refamulating".
Speaker:It's narrative storytelling
about different ways people are
Speaker:making a family and we're
taking it upon ourselves to try
Speaker:and build the audience,
Speaker:get a loyal group of listeners because...
Speaker:And you probably see
this all the time too,
Speaker:the way independent creators,
Speaker:whether it's podcasting or
other video or anything,
Speaker:the way to make money now
Speaker:is through a subscription network.
Speaker:And not that it's a ton of money,
Speaker:but the Patreons, the Substacks
of the world allow you
Speaker:to create whatever you wanna
create without the red tape
Speaker:of big companies
Speaker:and the people who like your
stuff just directly support it.
Speaker:It's like the public radio model
Speaker:that existed for a million years.
Speaker:And so that's what I think a lot
Speaker:of independent people
are trying to rely on.
Speaker:I'm gonna make a product
that people are very loyal to
Speaker:and feel so connected
to that they're willing
Speaker:to give $5 a month.
Speaker:And I think that's where shows like ours
Speaker:that have a very niche focus
Speaker:and aren't just two influencers
chatting could thrive
Speaker:is 'cause we're trying to tap into
Speaker:a specific audience.
Speaker:- Yeah.
Speaker:Well, this is actually a
great transition into the idea
Speaker:of defining the story.
Speaker:And so maybe you can talk
Speaker:to me a bit about "Refamulating".
Speaker:I think it's a really interesting topic.
Speaker:Y'all have an interesting name for a show
Speaker:that y'all actually made up, which I love.
Speaker:But how do you start that process?
Speaker:Creating something so
unique and so specific?
Speaker:- Yeah.
Speaker:My partner, Julia Winston, who's the host,
Speaker:conceived of the idea, which
I guess is a pun because-
Speaker:- I was about to say it.
Speaker:You said it and I was like,
Speaker:that's a great pun for those who are about
Speaker:to learn what "Refamulating" is.
Speaker:- Because when she was 37, 38,
Speaker:a gay couple she was
friendly with asked her
Speaker:to donate her eggs so they could have kids
Speaker:and she said yes and did it.
Speaker:And they had twins this year.
- Oh wow.
Speaker:- Yeah, and she became what
they call a fairy godmother.
Speaker:She's a known egg donor
Speaker:and she's going to be in
their life as a friend.
Speaker:And it was just such a
spiritual experience for her.
Speaker:She talks about it.
Speaker:She doesn't have children of
her own. She's not married.
Speaker:She had a lot of feelings
around those two realities.
Speaker:And she said it took a
pressure valve off of her.
Speaker:She helped someone else start a family.
Speaker:So she was writing a lot
about this, recording a lot.
Speaker:She had all these voice memos
when she was doing the egg
Speaker:retrievals and hormonal and stuff.
Speaker:And she realized I wanna make a podcast
Speaker:because I wanna talk to
other people who have been
Speaker:through this kind of experience
Speaker:'cause no one in her life was
an egg donor, a sperm donor.
Speaker:She felt she didn't have
other people to talk to.
Speaker:And so she came up with the idea,
Speaker:but she doesn't have a
podcasting background.
Speaker:She doesn't work in media.
Speaker:And so we got connected because
I had just gone freelance.
Speaker:And so we worked together
to create the show,
Speaker:create the name like you said.
Speaker:After a while it was like,
Speaker:I feel like semantics became a huge theme
Speaker:we talked about a lot.
Speaker:There's not a lot of words
Speaker:for people in your life
outside of mom, dad,
Speaker:aunt, uncle, friend.
Speaker:And I was like...
Speaker:We decided, I think we
need to make a new word.
Speaker:Even though many people have gone
Speaker:through this experience, we
don't have a name for it.
Speaker:We came up with that.
Speaker:We talked about format for a while.
Speaker:Do we just wanna do it as an interview?
Speaker:At the time I was working
on a very narrative
Speaker:storytelling based show
Speaker:and saw how it can
Speaker:make the audience feel much closer
Speaker:to the story and topic and
build a lot of empathy.
Speaker:And we decided, even
though it's more work,
Speaker:we'd rather go with that format
Speaker:to really get to know a family.
Speaker:And so that's why we're hoping
Speaker:to build community through this
Speaker:'cause we've already
heard from many people
Speaker:who are like, "Oh my God,
I feel like you're telling
Speaker:my family story.
Speaker:This is very, very helpful
Speaker:to not just feel like we failed at it."
Speaker:You know?
- Right.
Speaker:- So yeah, that's kind of our
goal is to build community,
Speaker:and that was always our goal.
Speaker:And so when we talk
about monetizing one day,
Speaker:it is centered around
building a community of people
Speaker:who are either in this position
Speaker:or wanna learn more about these topics
Speaker:versus a live show
Speaker:where we're entertaining and stuff
Speaker:'cause that's not our goal.
Speaker:So those were some of the
big picture conversations
Speaker:we had as we got started.
Speaker:- Well, and I love the premise of the show
Speaker:because I think family
dynamics are so different.
Speaker:- Yeah.
Speaker:- And podcasts are a great way to connect
Speaker:and build community.
Speaker:So the host, Julia,
Speaker:and you've collaborated with other hosts
Speaker:on other podcasts before,
Speaker:but how do you take
something that's so special
Speaker:and so uniquely them
Speaker:and capturing their voice
and their perspective,
Speaker:but also ensuring that
your own kind of approach
Speaker:to storytelling is
represented in your work?
Speaker:- That's such a good question
Speaker:'cause I feel like that
was one of the big dances
Speaker:her and I did at first.
Speaker:So the first two episodes
in the show are about her
Speaker:experience and then we move
on and we talked to guests
Speaker:and other people,
Speaker:but we kind of wanted to
establish why she's the host,
Speaker:why she is passionate about this.
Speaker:And like I said, she's not a writer
Speaker:or a professional storyteller or anything.
Speaker:And so when I did those
interviews with her
Speaker:and had all that tape,
Speaker:I took the first pass
at writing these scripts
Speaker:and telling her story and
which was very intimidating
Speaker:because there were conversations
Speaker:where there were times she was like,
Speaker:"But you keep forgetting
to put in this one detail."
Speaker:And I finally had to be like,
Speaker:I know it was very
important when you lived it,
Speaker:but it's a little bit of a
distraction in the story.
Speaker:We had to have some of those conversations
Speaker:of this is why I keep cutting
this whole anecdote about X
Speaker:because it's kind of a pivot
Speaker:and I know it was really important to you,
Speaker:'cause she's so emotionally tied to it.
Speaker:And I think once she heard the full thing
Speaker:and we've done scripts
together, now she understands.
Speaker:But that first episode we
worked on was her story.
Speaker:And so it took so much longer
Speaker:because one, we were just figuring out
Speaker:our workflow together.
Speaker:But it was also we wanted to get it right.
Speaker:She wanted to feel right about it.
Speaker:I wanted to feel right about it.
Speaker:And the thing I had to tell myself
Speaker:was just listen to her constantly,
Speaker:hear how she talks.
Speaker:Because if I send her a Google doc,
Speaker:like most of us, when
you look at a bank page,
Speaker:the way you write might
not be how you speak.
Speaker:And often what I'll do
is we'll be on a call
Speaker:and I'll be like, you don't even look
Speaker:at the script right now.
Speaker:Just start talking to
me and I'm taking notes.
Speaker:Or with Julia, I'll often
send her text messages
Speaker:and be like, can you send me a voice memo
Speaker:where you answer all these questions later
Speaker:and then I can write a scene
Speaker:or give her the draft of
the opening of an episode.
Speaker:And that way I can use
exact phrases she uses
Speaker:or words that she would use,
Speaker:and then she can later truly
make it sound like her voice.
Speaker:But I give her a really
good starting place
Speaker:because I've learned a blank
page is the most intimidating
Speaker:thing for other people.
Speaker:So if I can give her
something to start with,
Speaker:with the narration that sounds like her,
Speaker:she's just making smaller tweaks
Speaker:and I found that works really well,
Speaker:the voice memos especially
Speaker:because I can actually hear
Speaker:where she's getting excited
Speaker:or how she is phrasing
it or things like that.
Speaker:- Yeah, where otherwise
you wouldn't quite get
Speaker:that if she just wrote it back
Speaker:to you in a text message.
Speaker:- Yes.
- I love that idea.
Speaker:- Because you think too much,
you're thinking too much
Speaker:if you're trying to craft
an email or craft a text.
Speaker:- Oh my, I love that.
Speaker:And these are the things
that people don't realize
Speaker:that are going into the producer's
role of like, I hear you.
Speaker:Yes, I want to make sure
that your story comes through
Speaker:and I have to think
about the bigger picture
Speaker:and what we're trying to achieve here.
Speaker:And how do we pull other
people into this story as well.
Speaker:I have to wonder if some of your...
Speaker:Going back to your
higher ed reporting days,
Speaker:if you're seeing a lot of
those dynamics taking place
Speaker:and pulling that into
your storytelling as well.
Speaker:- Yeah, I mean, as a reporter
you're observing a lot.
Speaker:You're not talking.
Speaker:I would sit in rooms
Speaker:and be recording or I'd be
sitting in rooms observing,
Speaker:waiting to go talk to someone after.
Speaker:And so it definitely set me
up for that of how am I...
Speaker:I'm always thinking about the big picture
Speaker:while also noticing details around me.
Speaker:And I think that translated
very easily into podcasting.
Speaker:- So then let's kind of talk about
Speaker:I love the trick about the voice memo.
Speaker:There's been a lot of change
Speaker:just in terms of technology
in the last few years.
Speaker:And I mean, even just thinking about how
Speaker:to distribute a podcast,
how to measure a podcast.
Speaker:There's all sorts of tools out there.
Speaker:So in what ways has that
Speaker:helped your storytelling capabilities
Speaker:or increased your ability
to tell better stories?
Speaker:- So many things.
Speaker:I think one of the
biggest ones is being able
Speaker:to do so much remotely.
Speaker:I think in podcasting,
Speaker:if we're talking about buying equipment,
Speaker:it's one of the lesser expensive things
Speaker:because you can get a USB mic
that plugs into your laptop
Speaker:for under $200,
Speaker:and a pair of headphones for $50
Speaker:and then you could do
interviews all day long
Speaker:and not sound you're in a cave.
Speaker:I think that's opened up a lot
in terms of reaching people
Speaker:because the way this used
to happen is you either
Speaker:had to get your guests to a studio
Speaker:or you paid a freelancer
like me to go to their house,
Speaker:hold a microphone up to them
Speaker:while you did an interview
with them on the phone.
Speaker:And that still happens.
Speaker:But I just appreciate being
able to do interviews online.
Speaker:Things like voice memos,
Speaker:things like headphones with a mic.
Speaker:It's not the worst sound in the world.
Speaker:So we can do this in an accessible way
Speaker:and talk to people all over the world.
Speaker:So that's a huge one.
Speaker:I think...
Speaker:Like I said, I haven't been in
this industry for very long,
Speaker:but when I started working in
public radio 11, 12 years ago,
Speaker:I hand transcribed every
single interview I did,
Speaker:which was the worst.
Speaker:You write a sentence,
Speaker:you go back and listen,
you're like, yeah, yeah.
Speaker:It took hours and hours and hours.
Speaker:So now we don't have to do that.
Speaker:I can just put my audio
file and it transcribes
Speaker:and I can make it perfect later
Speaker:once I've chosen what tape.
Speaker:But that also helps with
working with hosts or producers
Speaker:or companies who don't do
podcasting all the time
Speaker:and hire me to work.
Speaker:It's like, here I put the
tape into the platform,
Speaker:now you go through and tell
me which parts you like.
Speaker:And so that technology is
huge and saves so much time.
Speaker:And I think also just like social media,
Speaker:there's good and there's bad.
Speaker:But I think social media,
Speaker:the good side is it does help
people find niche content
Speaker:and it helps content creators like us
Speaker:find our niche audience.
Speaker:But for "Refamulating",
Speaker:one of the areas we decided
Speaker:to spend money on when we
don't have a lot right now
Speaker:is on someone to do social
media and she's making Reels
Speaker:and TikToks because we're like,
Speaker:we know there are so many people out here
Speaker:who will connect to these episodes,
Speaker:but they have to know they exist.
Speaker:And so that's a way to reach strangers
Speaker:and also people in our life
are spreading it word of mouth.
Speaker:So I think all of these things,
Speaker:there are huge, huge pros.
Speaker:Especially compared to 10 years ago,
Speaker:what the audio industry looked like.
Speaker:It took so much longer.
Speaker:- Where do you find the most
inspiration for your work?
Speaker:So you've picked up a lot of
good habits along the way,
Speaker:but how do you keep yourself excited
Speaker:and kind of thinking a little
bit differently about how
Speaker:to approach a story or
just getting jazzed?
Speaker:- I think anything that is telling a story
Speaker:that is using writing
Speaker:or storytelling to articulate an idea,
Speaker:I can find inspiration from.
Speaker:But then also, I'm a huge
reality TV viewer again,
Speaker:because it's so different
from what I do all day.
Speaker:It feels like a break.
Speaker:And I would say what surprised
me is I get a lot of ideas
Speaker:from there because they're
doing the same thing.
Speaker:They're taking a real,
quote, "real life moment".
Speaker:People set it on a mic, it's not a script.
Speaker:And they're figuring
out how to tell a story.
Speaker:And so things the finale
of The Real Housewives
Speaker:of Salt Lake City, if you know, you know,
Speaker:they were playing with time.
Speaker:They were like, it's 7:00 AM
Speaker:or we started the episode,
Speaker:"It's 2:00 PM and
Heather's losing her mind."
Speaker:And then it was like...
Speaker:And that whole kind of editing moment
Speaker:of they played with
time throughout the day
Speaker:to build the drama.
Speaker:I was like, you got me there.
Speaker:I was screaming from my couch.
Speaker:- So many people were screaming.
Speaker:- Versus just letting
that whole scene play out.
Speaker:It would've been dramatic enough.
Speaker:But the way they built it up,
Speaker:I remember thinking, oh, I love that.
Speaker:I love that the editors
were playing with time
Speaker:and pushing us back in time
Speaker:and playing with our emotions in that way.
Speaker:So I think things like that, editing,
Speaker:I often too, my partner and I watch
Speaker:some Bravo shows together.
Speaker:He'll watch "Below Deck"
with me, the yachting one,
Speaker:and he'll sometimes say,
Speaker:"I feel like they're being so
dramatic in their interview."
Speaker:And I'm like, no.
Speaker:The producer asked them a
question that said when...
Speaker:They didn't say, was
this particular docking
Speaker:of the yacht going to be very dangerous?
Speaker:They didn't say that.
Speaker:They said in general,
Speaker:what are you worried about
when you're docking a yacht?
Speaker:And that's why the captain
said, "We could hit the wall,
Speaker:we could hit blah, blah, blah."
Speaker:I was like it's all about
how they phrase the question.
Speaker:So those are the things
I'll start to notice
Speaker:watching that show.
Speaker:And there's ethical
ways and unethical ways
Speaker:to cut together someone's real life.
Speaker:But that moment of, oh, we could punch up
Speaker:the drama a little bit here.
Speaker:This was a tense moment.
Speaker:Let's make sure that comes through.
Speaker:Things like that come with
taking someone's quote
Speaker:and breaking it up through narration.
Speaker:So the narrator's being like,
Speaker:and then this happened,
you hear from the guest,
Speaker:and then this, and it feels fast.
Speaker:There's ways to play with
a real source material.
Speaker:- Yeah.
Speaker:But again, this goes back to that
Speaker:kind of the backbone of these shows
Speaker:really fall on a producer
Speaker:and people think about the director
Speaker:or they think about Heather, the star.
Speaker:- The star, the face you see, yeah.
Speaker:- The face you see,
Speaker:but they don't really think about the glue
Speaker:that's holding everything together.
Speaker:But yet it feels a little
bit like a thinkless job.
Speaker:And so I wonder how you kind of approach
Speaker:maybe not getting the public
credit that otherwise,
Speaker:whomever it may be may actually receive.
Speaker:Would love to kind of hear
your feelings on that.
Speaker:- I have a lot of feelings on that.
Speaker:My previous career, I was
a public radio reporter
Speaker:and every time I did a story,
Speaker:I ended with, "For Blank Blank
News, I'm Claire McInerney."
Speaker:My name was so attached
to the work I was doing
Speaker:that then when I was in the
bubble of the world I covered,
Speaker:people were like, "Oh,
you're a Claire McInerney.
Speaker:I hear you on the radio all the time."
Speaker:And that, I loved that.
Speaker:I'll just be honest. I loved that.
Speaker:- There you go.
Speaker:- I liked being like,
I'm getting the credit
Speaker:for all this work I've done.
Speaker:But some producers are
people who are like,
Speaker:"I never wanna be on camera on air.
Speaker:Forget that I exist. I
just wanna do my thing."
Speaker:And that's not me. I'm not
a shy, introverted person.
Speaker:And so that can be a struggle sometimes.
Speaker:And when Julie and I were talk...
Speaker:When Julie and I were
launching "Refamulating"
Speaker:and having initial conversations
Speaker:about us being partners,
which isn't how we started,
Speaker:one of the things I said was,
Speaker:I enjoy talking to people.
Speaker:I enjoy being on the mic.
Speaker:That's not something I am adverse to.
Speaker:And so as we go forward,
Speaker:if there are moments where
it makes sense for me
Speaker:to be included, I'd love to
at least bat that idea around.
Speaker:As the producer, I'll
still make the choice of
Speaker:this is gratuitous, Claire,
you don't need to be in here.
Speaker:But I wanted that option.
Speaker:And a big conversation her
Speaker:and I had was around our titles,
Speaker:but one of the things I said was,
Speaker:could we call me a co-creator of the show?
Speaker:And that was something that
we both sat on for a while
Speaker:'cause for her it was,
Speaker:this is a show based on
my personal experience,
Speaker:I conceived of it.
Speaker:I have to stop saying conceive.
Speaker:I came up with the idea on my own
Speaker:and I totally heard that too.
Speaker:And I was like, for me,
Speaker:this is now something I'm
not getting paid to do,
Speaker:but I think it's so important
Speaker:and I want it out there in the world.
Speaker:I am bringing all this experience
into storytelling to it.
Speaker:I don't think the show would exist in
Speaker:this format without me.
Speaker:You would still have a show for sure.
Speaker:You would've found a different producer,
Speaker:but that's why this is important to me.
Speaker:And to her credit,
Speaker:she came back and she was
like, "Okay, I'm down.
Speaker:I'm the host and co-creator
Speaker:and you're the producer and co-creator."
Speaker:So it's clear what we're
both bringing to the table.
Speaker:But we did both do this,
and that meant a lot to me.
Speaker:So I'm not in every
episode, I'm not the host.
Speaker:You hear my name at the end.
Speaker:But the fact that she was willing to give
Speaker:that to me meant a lot.
Speaker:It just made me feel
like I have more agency
Speaker:as we're trying to grow
Speaker:and create something on our own.
Speaker:It helped me be like,
Speaker:yeah, I am an important
role in this project.
Speaker:So it worked for us.
Speaker:But I think being honest about that,
Speaker:having that kind of title
and way to introduce myself
Speaker:as we talk about this helped
me feel like I was getting
Speaker:the credit from the person it mattered,
Speaker:the person I was working with
as we go out in the world.
Speaker:And it also gave me agency to
be like, this is my show too.
Speaker:When I'm meeting someone,
Speaker:I'm like, yeah, I have a
podcast, you should listen to it.
Speaker:Not just that's a thing I work on.
Speaker:And it helped me feel for sure
more invested in its success.
Speaker:- I love it. Well, I really
appreciate you coming on.
Speaker:I think this gives folks,
Speaker:especially those who are
navigating podcasting
Speaker:and just creating some type of content
Speaker:that they wanna share with the world
Speaker:a better peek into what is happening
Speaker:a bit behind the scenes
and some good nuggets.
Speaker:So I appreciate you coming
on and chatting with us.
Speaker:I do want you to tell folks
Speaker:where they can check out your work.
Speaker:- Yeah, so "Refamulating"
is the big project
Speaker:I am excited about right now.
Speaker:And so you can find that
wherever you get podcasts.
Speaker:We spell it R-E-F-A-M-U-L-A-T-I-N-G.
Speaker:You can follow me on Instagram.
Speaker:My handle is CMcInerney.
Speaker:I feel like that's where
I spend the most time.
Speaker:But then I'm also on LinkedIn
Speaker:and post a lot of my projects there
Speaker:and write about them there.
Speaker:And yeah, those are the
main things I spend time on.
Speaker:- Amazing. Well, thank you for coming on.
Speaker:Really appreciate all
of your words of wisdom
Speaker:that you shared, and we'll talk soon.
Speaker:- This was so fun. Thanks.
Speaker:- Thanks.
Speaker:Well that's it for today's
episode of "The Rough Draft".
Speaker:To learn more about our
guest and to find links
Speaker:and resources related to the conversation,
Speaker:check out rev.com/podcast.
Speaker:If you enjoyed today's conversation,
Speaker:be sure to rate and subscribe
in order to stay up to date
Speaker:with the latest episodes.
Speaker:Thank you for listening
and we look forward
Speaker:to seeing you again
Speaker:on the next episode of "The Rough Draft".