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Building an Idea to Franchise with Shannon Wilburn
Episode 13225th September 2025 • Creating the World's Best Client Experience • Alison Katschkowsky
00:00:00 00:40:50

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In this episode, Alison engages with Shannon Wilburn, an inspiring serial entrepreneur and executive coach, who shares her remarkable journey of founding and franchising Just Between Friends. Alison and Shannon explore her early entrepreneurial experiences, beginning with a small consignment event that grew from personal need into a successful business model.

Shannon reflects on the challenges and rewards of transitioning from running a local business to navigating the complexities of a franchise system. As she embraces her new role as an executive coach, she discusses the importance of self-awareness and foundational business systems, offering insights on growth strategies for entrepreneurs.

Their conversation is packed with valuable lessons on scaling and the vital franchisor-franchisee relationship, as Shannon’s passion for empowering others in the business community shines through.

HIGHLIGHTS:

23:59 Transitioning to Executive Coaching

27:10 Coaching Emerging Brands

31:34 Vision for Impact

37:30 Lessons on Delegation

connect with Shannon:

website: https://shineexecutivecoaching.com


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