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How to Start, Grow, Market and Catapult Your Vlog to Success, with Amy Landino
Episode 3168th November 2018 • Youpreneur: The Profitable Personal Brand Expert Business! • Chris Ducker
00:00:00 00:30:17

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As you may know, I recently took up vlogging. I’ll admit, I was a little skeptical at first. But since I started this vlogging journey, I’ve realized that not only do I love it. You guys love it too!

I couldn’t be more grateful for all the incredible support I’ve received, and as a special thank you gift, I’m bringing you Amy Landino’s keynote from last year’s Youpreneur Summit. Amy’s a good friend of mine and a highly respected influencer in the video and vlogging world.

In Amy’s keynote, she talks about how you can launch and grow a super successful vlog that can help to market and grow your business online.

Essential Learning Points From This Episode:

  • You can make a video with one person in mind, and that same video has the power to affect the many
  • The three main types of content to ensure the sustainability of your YouTube channel is hub, hero and help content
  • Hub is the regularly scheduled push content that gets your current subscribers engaged (60% of your content)
  • Hero content is your “go big” moment that’s designed to raise awareness (10% of your content)
  • Help content is the “pull content” that targets your audience and answers their questions (30% of your content)
  • If you want people to trust your message, you’ve got to share your experiences
  • To achieve a sustainable YouTube channel, you must understand the purpose of your video including who it’s for and where they are right now in regard to their relationship with you
  • You should aim to post on Instagram Stories once every 24 hours, Twitter every 24 hours, Facebook every 24 to 72 hours and on YouTube at least once a week
  • Instead of planning, recording and editing a video each week, work in batches and save yourself time while developing a consistent upload routine
  • You need to consider the culture of the channel you want to post your video to and cater your content for that channel
  • Don’t think of the camera lens as a piece of technology. Think of it as the person you want to serve and try to make them feel like you’re creating the video exclusively for them
  • Much, much more!

Important Links & Mentions From this Episode:

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