In this episode, Sam and Neil dive into the five most common marketing mistakes lawyers make—and more importantly, how to avoid them.
From SEO pitfalls to underinvestment in strategies, this episode offers insights that can save your practice time, money, and stress.
Tune in to learn smarter ways to attract clients and build your brand in a crowded legal market.
Key Takeaways from Sam and Neil:
1. SEO is a Dead-End
SEO is costly and often buried under ads and local listings. Instead of relying solely on it, explore alternatives like increasing Google reviews or using tools like SearchGPT for better results. Organic search isn't always reliable, so prioritize strategies aligned with today’s digital landscape.
2. Not Investing Enough in Marketing
To scale your business, invest adequately in marketing, as higher spending often yields greater returns. Adjust your budget monthly based on ROI and reinvest profits from successful campaigns. Recognize marketing as an investment, not just an expense, for long-term growth.
3. Not Focusing on Collecting Google Reviews
Boosting your online reputation through Google reviews is crucial for attracting clients. Use automated systems to gather reviews and manage them across platforms to build credibility. Positive reviews play a key role in influencing potential clients, so leverage them to strengthen your presence.
4. Not Knowing Your Numbers
Understanding metrics like Cost Per Acquisition (CPA) and Lifetime Customer Value (LCV) is essential for informed decision-making. Regularly review and adjust strategies based on these indicators to ensure effective scaling. Tracking these numbers helps prevent resource misallocation and supports growth.
5. What Worked Before Won’t Work Now: With the constant evolution of marketing and the legal market, adaptability is crucial. Engage with industry communities and be ready to pivot strategies based on trends. Stagnation is risky; continuous learning and flexibility are key to staying competitive.
"You have to have a website that really works for you and does the automated approach and leverages your technology to the maximum." — Neil Tyra
"Literally, if you go and collect more Google reviews, they'll be a lot more effective than a $5,000-a-month SEO offer." — Sam Mollaei
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