Shownotes
This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!
This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.
Episode highlights:
01:31 Understanding the Elite Brand Photographer
01:59 Challenges and Solutions for Elite Brand Photographers
05:27 Scaling Your Business to Six Figures
06:42 Quiz and Private Podcast
CONNECT WITH MADDIE:
LINKS:
Quiz: Are You Ready to Be A Brand Photographer?
The Ultimate Personal Brand Session Shot List: 10 must-have images
Transcripts
You're listening to Take It Personally,
a podcast for photographers about
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:the personal side of business
and the art of standing out.
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:Here I'll help you build a business
and a brand that is uniquely you.
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:If you want to attract dream
clients and stop looking at the
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:competition to decide your next move.
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:If you are ready to show up as a
confident branding authority to help
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:you serve your clients, and consider
your goals and priorities too.
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:If you want to make your mark in a
new, underserved niche of photography,
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:then this is the place for you.
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:I'm your host Maddie Pachon, South
Dakota brand photographer and educator.
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:I'm a straight shooting, Instagram
obsessed, and Diehard Swifty who has
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:built a multi six figure business
on the back of brand photography
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:all while raising a family.
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:And I know you can do the same.
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:Let's get ready to take it personally.
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:Wireless Microphone RX: This episode
is part of my quiz series where we
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:are talking about the four different
types of brand photographers.
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:If you still don't know your
brand photographer, archetype.
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:I want you to go to Maddie.
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:Dot com slash quiz there.
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:You're going to take the, are you
ready to be a brand photographer quiz?
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:And I will be able to tell you
what type of brand photographer
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:at you are on this episode.
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:We are talking all about the
elite brand photographer.
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:This is one of the more rare photographers
that I have come into rebrand.
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:Typically when photographers come
into rebrand, they are either a dual
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:position photographer or an exclusive.
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:Brand photographer.
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:And then by the time we are done working
together or they renew for another round
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:of rebrand, that is when they identify
as more of an elite brand photographer.
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:But an elite brand photographer who
has the proper systems and business
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:foundations in place when you're on
the newer side of being an elite brand
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:photographer, there are a couple of
things that you might be struggling with.
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:And one of those is that you have had
success with brand photography before.
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:Okay, hold on.
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:Because I know.
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:That I just said that there are
things that you're struggling with.
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:And then I'm talking about
how you've had success with
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:brand photography in the past.
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:But one of the biggest frustrations that
I hear from my clients who are elite
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:brand photographers, is that they have
booked brand photography in the past, but
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:they don't really know how it happened.
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:They have no idea where
these clients came from.
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:They don't know where they found clients
who said yes to a four figure price tag.
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:It feels like they can't replicate it.
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:And they don't feel like they have
the consistency in their business.
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:So oftentimes when they're coming
into rebrand, that is one of the
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:things that they want to work on.
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:These brain photographers
are really skilled.
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:They have really solid portfolios.
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:They're working with great clients.
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:And they're at this point where
they're thinking that they probably
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:need to raise their prices again.
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:But that brings up a whole host of
feelings of if they can even do that.
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:And if it makes sense for their business
and if they raise their prices, are
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:they going to book fewer clients?
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:And do they want to book for your clients?
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:There's a lot of mental turmoil
that can come just from that
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:one thought and that decision.
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:These clients also want to attract a
more luxury clientele, and that's kind
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:of where they start to think about
the whole raising your price thing,
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:because they find that as they've been
in business a little bit longer, they
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:just want to attract a client that's
a little bit further along that has a
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:bit of a bigger budget and they desire
more consistency throughout the year.
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:They want to be able to depend.
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:On brand photography.
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:They also want to make sure that
they're delivering a really great
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:client experience every single time,
but they don't want to do that by
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:working harder or working more.
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:So this is where their
systems come into place.
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:And I encourage elite brand
photographers to really focus on
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:setting up workflows and their business.
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:There are a couple of workflows in
particular that I really recommend.
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:What these do is set your
business up so it can function
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:at least a bit without you.
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:So you don't need to be
responding to every single email.
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:You don't need to be sending
every single invoice.
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:You're able to kick off a
workflow and just sit back.
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:So your business does not
get more complicated the
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:more business that you book.
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:These photographers are also ready to
kick it up a notch when it comes to
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:their positioning, very likely their
website and social media presence
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:that they have been working with
is not working for them anymore.
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:They feel like their old
brand does not match their new
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:brand and all that is coming.
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:They want to be seen as more of a thought
leader in their industry and their
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:current brand just isn't quite there.
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:So these photographers are thinking about
things like updating their website with
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:a new look, a new feel, maybe hiring
people to be able to do that for them
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:for the first time in their business,
whether it's someone who's designing
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:a new website or working on copy.
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:These photographers are really
figuring out who they are as
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:a brand and as a business and
what they want to be known for.
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:And they are also realizing that
the type of brand photographer that
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:they are now is maybe not the brand
photographer that they started out as.
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:And so they're figuring out, Hey, what
does this look like going forward?
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:What does my brand look like?
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:As I move into this new era of business?
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:Elite brand photographers are in a really
fun space because oftentimes, they are
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:working to not necessarily charged four
figures, but to get to the point where
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:they are a six figure brand photographer.
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:So it's really about finessing and
perfecting the parts of the business
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:that already exist and getting them
to a place where they can scale with
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:ease and not burn themselves out in
order to hit that six figure mark.
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:If you are an elite brand photographer.
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:I would love to hear from you.
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:This is one of the least common
types of brand photographers
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:that I see come into rebrand.
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:Like I said, a lot of the time our
brand photographer has come in as
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:dual positioned or as exclusive.
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:And then once they've been in rebrand
for around, they will often identify as
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:elite brand photographers and they will
renew for a, another session of rebrand.
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:So we can start working toward
the next school, which is a six
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:figure photography business.
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:These clients always present
a really fun challenge for me.
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:I also remembered this point
in my photography career.
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:So clearly, and I get a lot of joy
in working with photographers who
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:are at this place in their business
and just ready to rock and roll.
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:If you still don't know what
your brand photographer type
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:is, you can go to Maddie Pasha.
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:Dot com slash quiz.
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:You're going to take the, are you
ready to be a brand photographer quiz?
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:And then I will tell you what your
brand photographer archetype is.
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:Once you take the quiz, you're going to be
invited to listen to the private podcast.
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:And on that private podcast, I'm
going to go into more detail about
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:all the different archetypes, their
strengths, their weaknesses, and what
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:you should be working on to get to
the point where you can charge four
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:figures for brand photography and
scale your business to six figures.
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:So again, that's Maddie.
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:dot com slash quiz to take the quiz.
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:Thank you so much for listening
to Take It Personally.
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:If you haven't already, would you head
over to iTunes and leave us a review?
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:This is the best way to let other
photographers know about the show and
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:help keep us creating content you crave.
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:And if you want more tips and tools to
build your personal photography brand,
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:head over to my website, MaddiePichon.
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:com.
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:Here, you can access my downloadable
ultimate personal brand session shot
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:list to get your clients singing
your praises and browse my blog for
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:more trade secrets to help you hone
your craft and grow your business.
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:Love to learn while you
listen, visit MaddiePachon.
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:com and click on podcast for all things.
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:Take it personally.
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:From show notes to recent episodes
and incredible guest profiles.
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:Remember friend, the most important part
of any brand is the people behind it.
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:Branding and business is personal,
so let's take it personally.