Your audience does not need your ideas. It’s true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium ideas further and wider.
You shouldn’t simply hit “publish” and then run to the next idea.
This way you can meet more of your current audience members where they are, and you increase the likelihood of reaching potential audience members with your best work.
In this episode of The Showrunner, we discuss how you can get more mileage out of your best ideas with a smart repurposing and distribution strategy.