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Flexible Cultures: Creating space for your people to thrive
Episode 3528th February 2024 • Reimagining Work From Within • Within People
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In this episode, Nikki and Laurie are joined by James Lowry, and Joff Sharpe in a lively discussion on the evolving landscape of flexible workspaces. Together, they explore the complexities of modern work environments, touching on remote work, employee experience, and the challenges faced by organizations in adapting to new ways of working.

Tune in to gain valuable insights and perspectives from industry experts on the forefront of reimagining workspaces for the future. Don't miss out on this engaging and informative conversation!

For more episodes and insights on culture, leadership, and employee experience, visit withinpeople.com.

Learn more about James Lowery and Essensys here.

Learn more about Joff Sharpe here.

Stay connected with us for more thought-provoking discussions on the changing dynamics of work and leadership. Subscribe to Reimagining Work From Within for the latest updates and episodes.

Transcripts

James Lowery:

will, I will answer that question.

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But in one second, my

lights keep going off.

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So I'm battling with the

lights in my room here.

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. It's affecting your

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Laurie Bennett: productivity, James.

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I've

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James Lowery: got to admit, it's

not, you know, this is, this is

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balancing sustainability and energy

efficiency with productivity right now.

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And it's, it's, it's,

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Laurie Bennett: it's not working.

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Flail your arms around every

now and again, we'll know why.

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James Lowery: Well that's right,

if you see me just doing this,

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this is, this is, this is why.

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So I need to get out.

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Oh, the

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Laurie Bennett: visceral

experience of hybrid work Yeah,

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Nikki de Vet: Hello, everyone.

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Welcome to reimagining work from within.

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My name is Nikki.

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I'm a within partner based in London,

and I will be your host for today.

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I'm super excited because today

I'm joined by three incredible

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gentlemen, and we've actually all

known each other for quite Some time.

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One of them is my Vancouver

based partner, Laurie.

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Hello, Laurie.

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And we are joined by two guests.

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We're joined by Jane Lowery who

is the chief customer officer at

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Escensys and Escensys is a software

platform that helps organizations

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to deliver flexible workspaces.

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And then last, but definitely not least.

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Joff Sharp, who is the global operations

lead and head of EMEA for Flex by JLL.

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And that's the flexible workspace arm of

one major commercial real estate service

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business called Jones Lang LaSalle.

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It's so lovely to have you all here.

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As I said, we go back quite some time.

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Joff James and I used to work together

at a property company in the UK,

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which we then subsequently all left.

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And Laurie used to work with us and really

helped us with our culture and the surface

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proposition of a flexible workspace

offering that we all were working on.

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How are you guys?

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How are you today?

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Anything that you wish to

share about yourself before

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we go into our conversation?

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Joff Sharpe: Where do we start?

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I think we should, we should

probably refer to, we should

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probably give each other a reference.

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James Lowry.

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He was the person who, who I worked very

closely with running a flexible workspace

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business and he was best known as the

person whenever he had a really angry

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customer with a complicated problem,

he would immediately delegate to me to

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deal with his customer intervention.

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So that, that I think is a

befitting introduction for James.

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Feedback from you that you'd

like to reverse introduce?

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James Lowery: Well, I just

took that as that was very good

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upward management from myself.

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So thank you, Geoff.

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Actually, the one, you know, compliment

back, because Geoff did a very

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good job of creating the space for

innovation to happen, which isn't

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always easy in large organizations.

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So I think that the going

back to the culture.

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point and actually the, you know,

everything coming together on this call.

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I think it's actually really nice that,

you know, creating the space, creating a

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different kind of culture, actually all

the work that Laurie kind of, you know,

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supported on, I think enabled a lot of it.

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And then you put together, you know,

put that in the context of, you know,

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the team we kind of built and the

kind of the mission that we were on.

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Actually, I think it, you know, it

is quite a nice kind of coming back

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together of the group that helped.

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to deliver that.

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So yeah, yeah,

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Nikki de Vet: absolutely.

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It's a reunion.

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Exactly.

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And I do feel like when we worked

together on this flexible workspace

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offering, it was a little, it

was a bit disruptive, wasn't it?

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Like we were doing things that maybe

Not everyone was ready for yet.

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And it's very interesting to now

think like how the world has evolved,

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like, I don't know, seven years on

where we're finding ourselves and

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how that need for, for flexible, for

flexibility, not only from a workspace

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perspective, but also from a culture

perspective and an employee experience

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perspective is very much needed.

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So yes, very much the coming back

together of a group of people.

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I think very passionate about.

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That interplay and that intersection

of how do we make this work in service

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of, of customers, of employees.

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And yeah, I'm very excited that you

wanted to jump on this conversation.

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We mentioned the word flexible a few

times now, and both of our lovely guests

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work in the field of flexible workspace.

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And exactly that is what

we want to touch on today.

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So.

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What do we actually mean when

we talk about flexibility?

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You know, what does this truly mean from

a space and an environment perspective

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and also from a culture perspective

and maybe more importantly, what are,

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what are leaders out there facing in

terms of challenges in this field?

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James Lowery: I'm happy to start.

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I think, I think firstly, that what.

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It's, there's an important point to make.

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I think a lot of the, a lot of

what we're going to talk about,

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in fact, all of it applies really

to people working in offices.

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And I think as a kind of a

starting point, it's just worth

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putting that kind of boundary.

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Not everyone works in offices and, and

I drop my kids off at school every day.

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And I see the teachers who were there

five days a week at the gate at 8.

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30 every single morning, right?

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But there has been this huge

shift of office based workers

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and, and, and flexibility.

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And I think if I look at it very

simplistically, I think that comes down

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to a choice of kind of where you work.

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And we talk a lot about hybrid working.

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So I think that often gets simplified

into the home versus the office.

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I think in reality, it's probably

more complicated than that.

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This is other spaces, which

I'm sure we'll touch on today.

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And then there's the kind of.

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When people work right, which I think

there's people, there's morning people,

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there's evening people, people do four

days a week and you kind of put all

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that together and it becomes this quite

complicated mix of things, which is

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definitely not a one size fits all.

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And that is both a challenge for companies

who were kind of running businesses and

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also for, for workspace providers who are

trying to cater for this kind of very,

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very complex changing customer need.

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So that'll be as a starting point.

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There's lots in there.

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Yeah, well,

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Joff Sharpe: I guess you can, you can

look at it through different lenses.

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COVID obviously, it basically forced

mass trial usage of working from home

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or working from somewhere that you're

not used to, which had a consequence.

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And so all of a sudden the employee

has, has a perspective and an opinion.

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That their employer has to listen

to the HR people who now, I

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mean, I used to be an HR person.

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Nikki will probably tell you

a terrible one, but that's

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what I was for a long time.

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And, you know, a workplace

strategy wasn't a huge thing.

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You know, it was a, it was, it wasn't up

there with talent management, for example.

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You know, you would never take it

as seriously as a topic like that.

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All of a sudden, workplace strategy

is, you know, something that a chief

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executive will take an interest in.

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Which is, which is new.

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So.

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Lots of ways of, lots of ways of

getting into the subject, I think.

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Nikki de Vet: Yeah, and what I

actually hear you both say is things

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have become more complex, right?

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That's like, it's no

longer so straightforward.

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No, now other people have a

vested interest in this, right?

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Like our employees have a vested

interest in terms of what is

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happening in the place that we work.

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And with that has come a language change.

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And now currently I, I agree with

James around the conversation.

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Of flexibility.

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A lot of what that language speaks to

is where do we work and when do we work?

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So, Laurie, from, from a culture

perspective, what else do we see there?

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Laurie Bennett: Yeah, I think the,

James, you said something earlier when

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you were introducing Joff around that

he created a space that felt like it

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was really conducive to the innovation

that you needed to start that business.

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And I think there's something nice in

that word, that concept of creating

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space that you're talking to from

a Physical environment perspective.

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And I think the cultural

piece is sort of the same.

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I think the big thing that we're seeing

around flexibility is trying to break out

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of the, just speaking about flexibility

in terms of where you work and when

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you work, that it becomes an office

space and a working hours conversation.

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But it starts to really take into account

how different people need to be able to

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work, to be able to do their best work.

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And so if you're thinking about the

space you're creating, the experience

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you're creating for the people you

need to deliver and produce the

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work that you do, it's about asking.

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More pointedly, how do the needs of the

different individuals that work here

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differ and how do we somehow find a way

of catering to those that allows each

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person to work in a way that enables

them to be productive and to kind of

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balance what's going on in their life

with the way that they do their work,

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whilst at the same time, um, Enabling

a collective system to operate so that

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it doesn't just become a free for all

of everybody doing their own thing.

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And I think that the concept of

flexibility has got a bit stuck

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in trying to navigate that tension

between how are we enabling

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individuals to do what they do.

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You've talked about morning

people versus evening people.

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We've talked about people who have

amazing I think Places to do their

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work from home versus people who share

their home with a whole lot of other

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people who also want that kitchen table

for their laptop or have kids running

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around and screaming in the background.

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How do you start to enable an experience

for people through the space that

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you create through the workplace and

through the culture that actually

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enables them to do their best work?

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Joff Sharpe: Yeah, I'd say there's a

couple of, a couple of related thoughts.

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I would offer on this one is the JFK

thought of ask what, not what the

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workplace can do for you, but what you

can do for the workplace, which is this

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idea of when you see all these LinkedIn

blogs about how productive people are,

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they rarely say I'm productive because

I'm available for the new, the new

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starter who wants to be mentored and

wants to be given a sense for the company

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and the culture and all the rest of it.

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It's all very selfish about.

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They're productive through a lens of

now I can walk the dog and collect the

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kids and do all the things that I want

To do but with very little commentary

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around The consequence that might have

for a frustrated chief executive right

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down to the brand new employee who

just wants to be orientated So I think

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there's a there's a degree of selfishness

which is getting in the way of clear

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thinking on this This topic, and it

comes from all directions, and it's all

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disinformation of one sort or another.

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The other thing which doesn't get

much airtime, and I think deserves

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more, is the issue of calibre.

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Because If the workforce is more self

directed, there is a built in assumption

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that it is a motivated and a self

starting and an effective workforce

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without traditional forms of supervision.

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And that is a, that is a, an

automatic assumption, which

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I don't think you could make.

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And the Netflix HR policy, for

example, which is a much read, you'd

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never think an HR policy would,

would get much interest from people,

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but this one's been downloaded

some 40 million times or something.

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But.

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It's a very liberalizing policy

that says we don't dictate

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holiday times to you, for example.

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You can do whatever the heck you want.

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But it is accompanied by a caveat.

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That we only hire very good people and

if we make a mistake, they get very

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short shrift and they get moved out of

the organization if they're not able

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to operate in the way that we expect.

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So, not to monopolize the conversation,

but there are other aspects, elephants

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in the room, which really aren't being

talked about and they need to be in order

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to move this conversation on to something

that's a bit more practical and useful.

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James Lowery: Well, just to kind

of, I guess, relate it to that

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point about high performing.

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People don't mention

productivity earlier as well.

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I think realistically today, not

many companies can accurately measure

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the productivity of their workforce.

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There's been a, there's been a perception

that if everyone's sitting in the office

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sitting in front of their computer, kind

of, you know, typing away or looking

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busy that they're being productive.

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When you get into a world of people

working anywhere at different times,

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but ultimately being output focused,

it's really difficult to do that.

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Really difficult to kind

of truly understand.

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And I think there are, you know, there

are parts of, of a workforce where it

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is easy, and if you in a sales function,

for example, and your, your job is to

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kind of sell, well, you can measure

that if you sit in marketing or HR or

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finance to kind of really be able to.

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Understand what great looks

like, what are the measures?

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How do you kind of get down and to

highlight those kind of high caliber

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people beyond just, I see X person at

their desk at seven 30 every morning

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and they seem to work really hard.

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So, and if you then kind of want to

pick that a little bit more, to me, this

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whole concept of it is sort of, there's

a trust point I think in this kind of

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flexible, there's a very sort of feeling,

you know, I feel like I trust that person

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and they kind of deliver well for me.

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But actually to be truly, truly objective

about a lot of the work that kind of

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happens today and, and enabling some

of the kind of really high performing

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companies working in flexible ways,

whatever that might look like.

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I don't think we understand enough

about the businesses themselves.

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Nikki de Vet: Yeah, I think both of you

are speaking to some real challenges

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that leaders are facing out there, right?

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Because it's, it, this is coming

up, like the conversation around

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productivity, for instance.

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The way we hear about this is that

people come to us and they speak

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to, Hey, how do we make sure we

keep performing at the same rate?

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So the language that is used there

is very much around performance.

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And there is, I think, a very

interrelated, like productivity and

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performance are, can be closely related.

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And then we hear about different

generations in the workforce and having

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different needs as you just spoke to.

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Lori, what do you make of this from an

employee experience perspective, linking

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to what the guys were just saying?

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Laurie Bennett: I really agree, James,

what you're saying there about there's

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more we need to understand and we need

to get more curious about what actually

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drives performance inside our businesses

because for a very long time, time and

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place have been too easy proxies that

we've been able to use for productivity.

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How long is someone at their desk for?

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And If they're at their desk and we can

curate this environment around their

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office, then let's call that culture.

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And so we've sort of equated culture with

office and equated productivity with time.

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And I think what we're starting

to see what the pandemic did

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was it tore those things apart.

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I don't think anyone's really Sure.

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Exactly where they've landed.

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It depends who you ask, and

it depends when you ask them.

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We've seen a sort of tidal flow

of people out of the office,

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and this is the best thing ever.

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And then actually, no, we're

going to bring people back in

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the office because being in the

office is the best thing ever.

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And I think what it what's been

interesting from our perspective

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is starting to divorce those ideas

initially and go, Hey, time is not a

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proxy for productivity in a lot of jobs.

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If you're Punching a machine than maybe,

but if you're involved in a creative

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industry that that relationship doesn't

work in the same way and actually the

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conditions that you create around somebody

doing their work might enable them to be

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enormously more productive within time.

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And that asks big questions about where

we do this and the kind of culture.

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We put around them.

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I think the challenge within that becomes

if we suddenly recognize that different

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people want different things and need

different things, whose agenda wins out

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in the end, you know, in the past, maybe.

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And Joff, you spoke a bit

about this at the start.

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It would have been the boss saying

this is the way we do stuff here.

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Like it or lump it, come join

our company if you like doing

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it this way, don't if you don't.

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And a bit of a shift to actually,

does it have to be one size fits all?

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If that might be easier to manage, but in

the end it's actually not as productive.

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We'll have something called hybrid

that feels like it's some compromise

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around this, but we're finding it really

difficult to understand how to cater

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to different needs simultaneously.

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And I think that's what's leading to

the knee jerks of, no, let's just bring

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everybody back to the office or let's

try and commit one way or the other.

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, and I'm curious sort of what you

notice around who, who decides.

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How this works in, in organizations

now, what a policy around workplace

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looks like, is that a, can, is that

something that you go out and you ask

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your workforce to help you decide?

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Or is that something that you

mandate and they choose whether

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to be a part of it or not?

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Nikki de Vet: There is a real

divide in this, in the sense of

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how people are approaching it.

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And some some organizations are making.

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Very bold, binary statements around this.

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How are we feeling about that?

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James Lowery: Look, I think To me, I

think the answer lies somewhere in the

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kind of, , it's, it's a balancing of,

of, , what kind of employees want to

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what the, what the company needs are.

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And I think I read something recently,

which put it quite nicely around,

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lead leaders need to work out how to

create this kind of holistic employee

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experience that aligns to really what is.

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Well, kind of valuable for their career,

for their employees career and what

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is valuable for the business, right?

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And that's the kind of, that's the

aim, to try and get the balance right.

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, and, and I think from a, from an

employee point of view, there's

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something around choice, right?

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Because, you know, because

this, this, there isn't the

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kind of a one size fits all.

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So providing kind of Some kind of choice

and allow people to kind of decide when

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and where and how and everything else.

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But at the same time, you've got

to create those guardrails, right?

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Because I think with no guardrails, that

just becomes kind of completely chaotic.

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And that, and I think, with those

Guardrails, it's really important coming

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back to sort of the, the culture bit.

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And I think you link, , what

is a company culture?

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I think there's points around clarity

on a kind of operating model of a

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business, the strategy, the vision, all

of that sort of gets grouped together.

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So that's got to be tight because

previously probably didn't need to,

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because everyone just sat and bumped into

each other and seemed, seemed to work.

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So I think on the one, on that side, we,

you know, companies need to be tighter,

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clearer than they ever have been before.

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And actually Joff mentioned it

at the very kind of beginning.

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This is, this is the kind of the HR

department, the property, the, the

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property team, it's, it's finance, it's

the operations team, it's everybody

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coming together and ultimately the

CEO looking at it and, and being able

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to, as a CEO, exec or whatever it is.

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balancing all of those things, taking

the time to think about it as well.

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Cause it, you know, it hasn't

been on the agenda now.

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It has to be because it, you know, lots

of people are scratching their head.

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Is my productivity dropping?

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What is my policy?

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So, tightening up on, on,

on the company kind of day to

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day and providing that choice.

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The other element in this actually, which

I think is, is worth raising as well.

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There was a, there was an article, I

think in the BBC that, record numbers

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, of people not working due to long term

illness, mental health being part of

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it, , particularly in young people, right?

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So I think, you know, that is part, , if

you think about why do people want to

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come to the, to the office and actually we

think we've kind of mentioned earlier, but

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there's, there is different needs that.

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different kind of age groups.

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And, , it seems to be the case

that younger people want to

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be in the office to learn, to

interact and, and everything else.

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And they are the ones that are,

, actually suffering in some ways

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due to some of the hybrid working.

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So it is a tremendously

complicated problem to, to solve.

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:

And one that we'll probably just keep

iterating over months and years to come.

360

:

Yeah,

361

:

Joff Sharpe: because as you're talking,

I was thinking occupational psychologist

362

:

is, you know, you were going through

the list of all the people who whose

363

:

voices need to be heard and you could

add that to the list for that reason.

364

:

And there was, you know, Malcolm Gladwell

published this piece, I can't remember

365

:

what it was, Which publication it was,

but anyway, he was sort of talking

366

:

about self esteem and that sort of thing

and, , contextualizing the world of work.

367

:

And what he was basically saying is,

surely we don't all want to sort of, , sit

368

:

at home in our living rooms and that,

and that to, , define our existence.

369

:

And don't we want to get back to

some more contextualized, and even

370

:

separation between work and home

and all those sorts of ingredients.

371

:

What was interesting, what he was

saying, I don't think was particularly

372

:

controversial and of course he's a very

interesting commentator, but I mean

373

:

the visceral reaction that you saw from

people absolutely furious that, you

374

:

know, how dare he advocate a kind of a

re normalization from, from some people.

375

:

You know, and that's another feature of

this conversation, it's so, very often

376

:

it's, it's so individualistic and so angry

and so one sided and, and very rarely is

377

:

anyone permitted to say, look, there's

about six different points of view and you

378

:

need to think about all of them if you're

going to come to a sensible conclusion.

379

:

, Laurie Bennett: I think there's

something really powerful about that.

380

:

idea, Geoff, of there are lots of

different opinions and needs at play here.

381

:

And I think that one really useful break

that I, I would have imagined some of

382

:

the reaction to Malcolm Gladwell's piece

there was around was the system as it was.

383

:

Works worked extremely well for a certain

group of people who tend to be the people

384

:

at the top of the system as it was, which

is challenging because there were a lot

385

:

of people that that system didn't work

for that, at least breaking the bonds

386

:

between time, place and productivity

has opened up a conversation around.

387

:

I think trying to shut that conversation

down, which I see some CEOs doing

388

:

that to me is that perspective

of Hey, the other system seemed to

389

:

work just great where people came

in the office and did the work.

390

:

We could watch them and it happened,

which actually eliminated the ability

391

:

for people to grow and feel like they

could bring their best selves to work

392

:

for a lot of people for whom a 9 to 5.

393

:

In an office that they have to

travel to because they don't

394

:

can't afford to live near it,

etcetera, really doesn't work for.

395

:

So it opens up that conversation,

which is extremely powerful.

396

:

The problem, as you say, then, James, is

that conversation gets very complicated

397

:

very quickly when you're suddenly opening

up all of these different needs and wants.

398

:

And I think what is it that

starts to help us simplify that?

399

:

What are some?

400

:

What are some of the guide

rails That can be put in around.

401

:

Let's actually be really clear about

the work we do and about the way that we

402

:

deliver that work in this culture, the

kind of behaviors and ways that we need

403

:

people to show up and deliver around that

become Artifacts that we can say these

404

:

are the things that we're in support of.

405

:

And so as we start thinking about our

office portfolio and what it's used for,

406

:

as we think about our work hours and

our holiday time, there's an intention

407

:

and an integrity that sits behind that

that says that is in service of us

408

:

delivering in these ways, because that's

the way that we deliver things here.

409

:

And I think being able to have that kind

of conversation of what are those Elements

410

:

that we can start to build agreement

around or alignment around inside our

411

:

organization that opens the door more

than it was before to groups of people

412

:

who can suddenly find productivity where

it wasn't and leadership and growth where

413

:

it wasn't previously offered to them.

414

:

But doesn't create a complete free

for all for a CEO to feel like they

415

:

have to juggle a thousand agendas.

416

:

They can really start to align

what's, what's needed here and

417

:

how that's going to work for them.

418

:

Nikki de Vet: Yeah.

419

:

I feel that, that the guardrails is

what people like more and more keep

420

:

asking for, like help us sift us

through, through this complex world

421

:

that we now, that we now live in.

422

:

And I think, thank you, James earlier for.

423

:

Making the point of the work like the

work that within is doing is very much

424

:

needed right now Can we just tighten

up on like the ambition for the future

425

:

make sure people know about that people

know about the strategy like people?

426

:

Know about what is expected of them.

427

:

That is now more so needed even more so

than before But and I want to bring it

428

:

back to a question that Laurie A post

earlier that we didn't really get around

429

:

like so if we know that all these things

are very much needed and we need to create

430

:

some alignment around, around these pieces

and people need to make decisions around

431

:

what is right for this organization in

particularly taking into account all this

432

:

complexity, like Who is in organizations?

433

:

Who is answering these

questions like like this?

434

:

It's quite a complex problem.

435

:

Whose whose desk does that land on?

436

:

Who's involved in those conversations?

437

:

James Lowery: I will, I

will answer that question.

438

:

But in one second, my

lights keep going off.

439

:

So I'm battling with the

lights in my room here.

440

:

. It's affecting your

441

:

Laurie Bennett: productivity, James.

442

:

I've

443

:

James Lowery: got to admit, it's

not, you know, this is, this is

444

:

balancing sustainability and energy

efficiency with productivity right now.

445

:

And it's, it's, it's,

446

:

Laurie Bennett: it's not working.

447

:

Flail your arms around every

now and again, we'll know why.

448

:

James Lowery: Well that's right,

if you see me just doing this,

449

:

this is, this is, this is why.

450

:

So I need to get out.

451

:

Oh, the

452

:

Laurie Bennett: visceral experience of

hybrid work that we're experiencing.

453

:

Yeah,

454

:

James Lowery: look, I

can from interesting.

455

:

I can give to sort of a

perspective from a census.

456

:

Actually, it is, you know, we meet,

we meet, you know, weekly as a kind

457

:

of a small ex co group and, and

weekly as part of a one hour meeting,

458

:

we will, we will talk about it.

459

:

Kind of hybrid working, we will talk

about what's working kind of, , what's

460

:

not, a lot of this does come back to

sort of some simple things, talking

461

:

about the guide rail kind of point we,

we have, , we moved to three days, when

462

:

everyone was coming back, we sort of said,

okay, let's try and get to three days.

463

:

A week, we got to three days

a week and actually move

464

:

that down to two days a week.

465

:

And we keep, , checking in, and we,

we try to refine it through team days,

466

:

all sorts of things we are constantly

testing and sitting in the room is,

467

:

you know, HR, CEO, finance, I, from the

customer side and all the operational team

468

:

linking to that and the sales function.

469

:

And that's globally too, right?

470

:

So on a weekly basis,

we, we talk about this.

471

:

We, we are getting better on

the data side of it as well.

472

:

Actually kind of what we do as a, as

a business, we can collect data as to

473

:

who's in the office at what times, kind

of when, anonymized data actually, but

474

:

again, picking up kind of patterns.

475

:

And interestingly, all of this.

476

:

happening at the same time as

actually we sort of hit we sort of

477

:

hit almost capacity within our office.

478

:

And we were at this point of, do

we want to take some more space?

479

:

Do we want to actually just kind of,

you know, that's part of the decision

480

:

to go from three days a week to two

days a week to try and smooth it all.

481

:

And, and actually, it's not, there's

things that aren't kind of perfect.

482

:

And I think the bit which I will kind

of reflect on is around the, measuring

483

:

how productive People are right.

484

:

We, you know, we're, we're, there's

certain parts of, again, I kind of

485

:

mentioned earlier, certain parts of

the business where we're really clear.

486

:

Actually, , we have a whole product

team here around 70 people and

487

:

they are just producing software.

488

:

Actually, that's quite easy

to measure productivity.

489

:

We measure that quite closely.

490

:

We have a sales function.

491

:

We can do the same.

492

:

We have a customer.

493

:

where we can measure certain things

quite well, actually, other parts

494

:

of business is tougher and we're, we

are refining how we look at really

495

:

across the business, our kind of KPI

set, how we can, take at a top level

496

:

look at it and say, this is, this is.

497

:

Product, this is high productivity

and this is less so, right.

498

:

And that becomes kind of a measure on,

on, , and it's not exclusively, are you

499

:

in the office two or three days a week

and what tools but, , we are trying

500

:

to tighten to learn and to improve.

501

:

Okay, and you're

502

:

Nikki de Vet: creating a little

bit of your own benchmark.

503

:

James Lowery: Well, we're creating

a bit of our own benchmark.

504

:

And actually we take, we, we also take,

, ultimately from a SAS business point of

505

:

view, you can, there's quite a lot of

metrics and benchmarks out there as well,

506

:

which we can take as a guide as well.

507

:

You know, again, it's not, it's not

a perfect fit, but we can, we do

508

:

look at what, what, what does good

look like from an industry standard?

509

:

Joff Sharpe: Yeah.

510

:

I mean, the kind of considerations.

511

:

for any business are, you know,

what's my employee turnover?

512

:

So if your employee turnover is

extremely low, you can probably be

513

:

more remote because you've already

established norms and values, hopefully.

514

:

And so you're reiterating

something that's broadly agreed

515

:

and understood between people.

516

:

If you have high turnover, it

becomes much more difficult.

517

:

If you work in a company that generates

IP, where you have quite a lot of

518

:

individualistic work, that's more

conducive to home working, assuming that

519

:

People have the environment to do that.

520

:

So that's a, you know,

that's another consideration.

521

:

And the, and the caliber and

associated level of remuneration

522

:

is a consideration as well.

523

:

So it's interesting to hear a

census, you know, for James.

524

:

I mean, they, you know, you, I know

your company well, obviously, and

525

:

you have lots of very high caliber

people doing quite complicated things.

526

:

And I think.

527

:

You know, you have to look at every

circumstance and, you know, you

528

:

guys, Laurie and Nicky, I mean, your

business is remote by definition.

529

:

That's the way you are.

530

:

You know, years ago, I

worked for M& M Mars.

531

:

In those days, kind of remote working

was a bit of a pioneering idea.

532

:

And we had a program where everyone got

together and, and emphasized the idea

533

:

of investing time early on, figuring out

who are these other people who live in

534

:

Vancouver, London, and America, and all

points of the compass, you know, where,

535

:

who are they, what are their values,

do we share a common perspective, and

536

:

establishing those norms and values, so

that when you then bomb burst to your

537

:

respective locations, you trust each

other and you know that you're pretty

538

:

much doing what's expected mutually.

539

:

You can rely upon each other.

540

:

And if you don't invest that time and

effort, you know, you might think you

541

:

all share values and only, you know,

much later in the day in a way that

542

:

might negatively impact customers.

543

:

For example, you discover that.

544

:

Your perspective is not as common

as you had previously assumed.

545

:

So again, this is not a brand new topic.

546

:

It's just one that used to be

the preserve of specialists like

547

:

yourselves, and it's now something

that everyone has to worry about.

548

:

Nikki de Vet: Yeah, it's evolved.

549

:

It's a thing now.

550

:

Hybrid is, is, has a name, you

know, we've labeled it and it's not

551

:

just, it's not just remote working

or, you know, going on an overseas.

552

:

Business trip, for instance, it's

interesting to hear that there is,

553

:

so there's, there's different people

around the table talking about this

554

:

James, in terms of your example of how

you go about looking at these things

555

:

and figuring out what this might

mean for your, for your organization.

556

:

James Lowery: Can I actually just, just

jump in one, one point actually on Joff's

557

:

point around kind of global businesses.

558

:

And I get, I know that you guys will

definitely see this, but , we, we have

559

:

a team in Sydney, , so talk about,

, work, working in a different place.

560

:

, I'm working at a different time that

kind of flex the two of the, the, the,

561

:

the, the dimensions of flexibility

and they, , they couldn't be any

562

:

more different to the UK, right?

563

:

So all of that, , a lot of my focus , is

to make sure that anything and everything

564

:

that we are doing is, is doing it in a way

that's supporting, , a very remote, , on

565

:

the upper ends of flexible working team.

566

:

And it's tough, you know, it's tough, but

then, then that's, I think that kind of

567

:

the how point and the, the, the cultural

point and the understanding and the ways

568

:

of working and the tools, making sure that

we, we have that really, really robust

569

:

and that, that then creates the support

570

:

Joff Sharpe: that, that helps.

571

:

I mean, we all, , we all talk about

flex and hybridization of work as

572

:

though that's, you know, more or

less expected and even necessary

573

:

to, , live a fulfilling life.

574

:

But I can tell you, I mean, , some

of the people I've spoken to is.

575

:

, by all means, work from home just as long

as you, you submit a sickness note to

576

:

prove that you were ill that day, so we,

we shouldn't universalize this and assume

577

:

that every culture is heading in this way

because that's actually not true either.

578

:

Hmm.

579

:

Nikki de Vet: No, that's not true.

580

:

True, definitely.

581

:

And I think more and more complex for like

bigger organizations that span so many

582

:

different geographical markets, right?

583

:

It's like, how do, how do you bring

people together and how do you come to

584

:

some sort of alignment if, if the needs

or the actual requirements of the culture

585

:

that, that they're living in are, are

so different and might not accept such

586

:

policies that we all dream up together.

587

:

So yeah, there's, there's

many different facets to it.

588

:

Laurie, what else have we

learned about, about hybrid and

589

:

what comes into play with that?

590

:

Laurie Bennett: Oh, I mean, it's

the list of things that don't

591

:

is probably shorter because I

think the mistake we make is the.

592

:

To thinking that the thing, what we

have to talk about in terms of a hybrid

593

:

workplace, again, is kind of where are

people going to work and when, and I

594

:

think if you expand from that into the,

what the implications are for other

595

:

systems and processes inside a business

and a culture that are affected by those

596

:

decisions, technically a lot can, a lot

can change, you know, I think zooming

597

:

right out, there's a question of what

does it mean to be successful here?

598

:

What are we trying to grow for and into,

and is the objective here to maximize.

599

:

Profit and revenue and growth.

600

:

Or is it to maximize the experience

of a group of people and still

601

:

have a successful business?

602

:

Like, I think you can go

zoom right out to that lens.

603

:

But even coming closer to home, I think

some of the things that you're referring

604

:

to James and Joff in there around you

can't make a decision on where and when

605

:

people work without it starting to impact.

606

:

Well, how do we measure people's success?

607

:

And what is it that

Productivity means here.

608

:

If we're a company, for example,

you know, in an agency world that

609

:

we're a part of that sells time.

610

:

And that is the currency

by which we measure people.

611

:

And so to say we're going to get

flexible with time suddenly is

612

:

alarming because that's the whole

basis on which we do things.

613

:

So you have to be starting to think in

those places of reconnecting the ways

614

:

that we reward people and help them feel

like they are growing and rewarded for

615

:

the work that they do in ways that align

to how it is that they want to work.

616

:

And I think the things that I see

coming up a lot around this, these

617

:

conversations that relates to how we're

talking today is being able to ask that

618

:

question into a into a group of people

and starting to think about a system.

619

:

That will enable people

to do their best work.

620

:

Part of that is around

where and when do we work.

621

:

Part of that is around what sort of

space do we need to enable people to

622

:

do the work that needs to be done.

623

:

And can we get intentional

about how that space is used?

624

:

Do we have places where people can

collaborate and do certain kinds of work

625

:

and places where they can do other things?

626

:

I know that's been a big

part of the discussion.

627

:

Journey that we were all on together

many years ago was starting to imagine

628

:

what that space needed to look like.

629

:

I think related to that is one

of the ways that people get

630

:

to connect with each other.

631

:

And a lot of that should be through

the work, and that's difficult to

632

:

do if people are constantly remote

and isolated from each other.

633

:

But connection in the sense of I

feel like I belong in a culture,

634

:

and I'm part of a bigger plan here

of things that we're making isn't

635

:

Exclusively about spending time in.

636

:

Physical contact with each other.

637

:

There are loads of other things in a

culture that can help to deliver that.

638

:

And I think the other thing that we

haven't discussed much today, but is a

639

:

huge piece of this transition is around

skill that working remotely requires a

640

:

fundamentally different set of skills

around self responsibility and managing to

641

:

outcomes rather than tracking time, like

a whole bunch of stuff from from Employees

642

:

and even more from managers and leaders

who have to somehow kind of connect and

643

:

convene a culture, maintain productivity

and be able to do that in a way that's

644

:

based on Hey, I'm gonna trust the people

in my team here to deliver the outcomes

645

:

that we say we're going to work on

without being able to see them or manage

646

:

the time that they're working around it.

647

:

Like that's a huge piece of the

puzzle that I think doesn't often

648

:

get pulled into conversations

about flexible hybrid working.

649

:

I'd like to see more of.

650

:

Nikki de Vet: Yeah.

651

:

Thank you, Laurie.

652

:

And I think that's a, that's a great segue

into kind of bringing this conversation

653

:

to the end, thank you guys for stepping

into this conversation with us.

654

:

Super excited to have heard

your perspective on this.

655

:

And very grateful for you to come

on this podcast, because whenever we

656

:

talk to our clients and people in our

community about the topic of flexibility.

657

:

Space and where and when are always

at the forefront of people's minds.

658

:

And I think as we've heard

today, there is just a beautiful

659

:

connection between those things.

660

:

And how do you therefore cater to people

from employee experience perspective?

661

:

So thank you for listening, everyone.

662

:

We hope you have enjoyed this

exploration of flexibility

663

:

with James, Geoff and Laurie.

664

:

You can find more of our thinking

on this topic and culture and

665

:

employee experience at within people.

666

:

com and you will find more

about Geoff and James in the

667

:

notes that go with this podcast.

668

:

Tune in to our podcast for more episodes

on what's happening in the culture

669

:

and leadership space and what's on the

minds of leaders committed to change.

670

:

Reimagining work from within is available

wherever you listen to podcasts.

671

:

And that's a wrap.

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