Rob Perry, the visionary founder of XOMAD, talks about revolutionizing influencer marketing by tapping into the "power of local messengers," recognizing the potential to reach audiences en masse by employing local influencers. XOMAD can use the technology to disseminate the word about the current drug epidemic by leveraging authentic voices of influencers within specific communities, which will make the impact widespread. In a XOMAD/Mothers Against Prescription Drug Abuse post-campaign discussion, Rob and Mary talk about the success of "The Greatest Gift is a Conversation" campaign and how the innovative approach had a profound impact and resonated with mothers to talk to their loved ones about the dangers of drug abuse.oach, not only harnesses the reach of social media, but it also cultivates a genuine connection between the brand and its audience.