Shownotes
Welcome to Day 1443 of our Wisdom-Trek, and thank you for joining me.
This is Guthrie Chamberlain, Your Guide to Wisdom
Augmented Reality – Industry Impact – Ask Gramps
Wisdom - the final frontier to true knowledge. Welcome to Wisdom-Trek! Where our mission is to create a legacy of wisdom, to seek out discernment and insights, to boldly grow where few have chosen to grow before. Hello, my friend, I am Guthrie Chamberlain, your captain on our journey to increase Wisdom and Create a Living Legacy. Thank you for joining us today as we explore wisdom on our 2nd millennium of podcasts. Today is Day 1443 of our Trek, and our focus on Fridays is the future technological and societal advances, so we call it Futuristic Fridays. My personality is one that has always been very future-oriented. Since my childhood, I have yearned for the exploration and discovery of new technologies and advancements for the future. I grew up with the original Star Trek series, and even today, while I am on my 64th revolution around the sun, I still dream of traveling in space. Each week we will explore rapidly converging technologies and advancements, which will radically change our lives. At times, the topics may sound like something out of a science fiction novel, but each area that we explore is already well on its way of becoming a reality over the next couple of decades.
To keep with our theme of “Ask Gramps,” I will put our weekly topics in the form of a question to get us on track. So this week’s question is: Hey Gramps, I understand that Augmented Reality will have a significant impact on our lives, but can you share how it may impact specific industries?
Augmented Reality – Industry Impact
Last week on Futuristic Friday, we explored hardware and apps that are used as instruments for Augmented Reality (AR). Today, we will focus on a few specific industries which will be most impacted with AR. Our world is in a disruptive mode, which will speed up the exponential technology that is changing our world today. I am using some of the information mentioned in Peter Diamandis’s blogs and book “The Future is Faster Than You Think.”
Augmented Reality (AR) has already exceeded over 2,000 AR apps on over 1.4 billion active iOS devices. Even if on a rudimentary level, the technology is now permeating the consumer products space.
And in just the next four years, the International Data Corporation (IDC) forecasts AR headset production will surge 141 percent each year, reaching a whopping 32 million units by 2023.
AR will soon serve as a surgeon’s assistant, a sales agent, and an educator, personalized to your kids’ learning patterns and interests.
I’m doing a deep dive into AR’s most exciting industry applications, poised to hit the market in the next 5-10 years.
Let’s dive in.
Healthcare
(1) Surgeons and physicians:
Whether through detailed and dynamic anatomical annotations or visualized patient-specific guidance, AR will soon augment every human medical practitioner.
To start, AR is already being used as a diagnosis tool. SyncThink, recently hired by Magic Leap, has developed eye-tracking technology to diagnose concussions and balance disorders. Yet another startup, XRHealth, launched its ARHealth platform on Magic Leap to aid in rehabilitation, pain distraction, and psychological assessment.
Moreover, surgeons at the Imperial College London have used Microsoft’s HoloLens 1 in pre-operative reconstructive and plastic surgery procedures, which typically involves using CT scans to map blood vessels that supply vital nutrients during surgery.
As explained by the project’s senior researcher, Dr. Philip Pratt, “With the HoloLens, we’re now doing the same kind of [scan] and then processing the data captured to make it suitable to look at. That means we end up with a silhouette of a limb, the location of the injury, and the course of the vessels through the area, as opposed to this grayscale image of a scan and a bit more guesswork.” Dramatically lowering associated risks, AR can even help surgeons visualize the depth of vessels and choose the optimal incision location.
While the HoloLens 1 was only used in pre-op visualizations, Microsoft’s HoloLens 2 is on track to reach the operating table. Take Philips’ Azurion image-guided therapy platform, for instance. Built specifically for the HoloLens 2, Azurion strives to provide surgeons with real-time patient data and dynamic 3D imagery as they operate.
Moreover, AR headsets and the virtual overlays they provide will exponentially improve the sharing of expertise across hospitals and medical practices. Niche medical specialists will be able to direct surgeons remotely from across the country (not to mention the other side of the planet), or even view annotated AR scans to offer their advice.
Magic Leap, in its own right, is now collaborating with German medical company Brainlab to create a 3D spatial viewer that would allow clinicians to work together in surgical procedures across disciplines. Beyond democratizing medical expertise, AR will even provide instantaneous patient histories, providing doctors with AI-processed information for more accurate diagnoses in a fraction of the time.
By saving physicians’ time, AR will; therefore, free doctors to invest a more significant percentage of their day engaging in “face-to-face” contact via in-person or telemedicine with their patients, establishing trust, compassion, and an opportunity to educate healthcare consumers (rather than merely treating them).
When it comes to digital records, doctors can simply use voice control to transcribe entire interactions and patient visits, multiplying what can be done in a day, and vastly improving the patient experience.
(2) Assistance for those with disabilities:
Today, over 3.4 million visually impaired individuals reside in the US alone. Thanks to new developments in the AI-integrated smart glasses realm, associated constraints could soon fade in severity.
New pioneers continue to enter the market, including NavCog, Horus, AIServe, and MyEye, among others. Microsoft has even begun the development of a “Seeing AI” app, which translates the world into audio descriptions for the blind, as seen through a smartphone’s camera lens.
During the Reality Virtual Hackathon in January of 2019, hosted by Magic Leap at MIT, two of the top three winners catered to disabilities. CleARsite provided environment reconstruction, haptic feedback, and Soundfield Audio overlay to enhance a visually impaired individual’s interaction with the world. Meanwhile, HeAR used a Magic Leap 1 headset to translate vocals or sign language into readable text in speech bubbles in the user’s field of view. Magic Leap remains dedicated to numerous such applications, each slated to vastly improve quality of life.
(3) Biometric displays:
In biometrics, cyclist sunglasses and swimmer goggles have evolved into the perfect medium for AR health metric displays. Smart glasses like the Solos ($499) and Everysight Raptors ($599) provide cyclists with data on speed, power, and heart rate, along with navigation instructions. Meanwhile, Form goggles ($199)—just released at the end of August 2019—show swimmers their pace, calories burned, distance, and stroke count in real-time, up to 32 feet underwater. Accessible health data will shift off our wrists and into our fields of view, offering us personalized health recommendations and pushing our training limits alike.
Retail & Advertising
(1) Virtual shopping:
The year is 2030. Walk into any (now AI-driven, sensor-laden, and IoT-retrofitted) store, and every mannequin will be wearing a digital design customized to your preferences. Forget digging through racks of garments or hunting down your size. Cross-referencing your purchase history, gaze patterns, and current closet inventory, AIs will display tailor-made items most suitable for your wardrobe, adjusted to your individual measurements.
An app available on most Android smartphones, Google Lens is already leaping into this marketplace, allowing users to scan QR codes and objects through their smartphone cameras. Within the product, Google Lens’s Style Match feature even gives consumers the capability to identify pieces of clothing or furniture and view similar designs available online and through e-commerce platforms.
(2) Advertising:
And these mobile AR features are quickly encroaching upon ads as well.
In July, the New York Times debuted an AR ad for Netflix’s “Stranger Things,” for instance, guiding smartphone users to scan the page with their Google Lens app and experience the show’s fictional Starcourt Mall come to life. Immersive AR advertisements of the future won’t all be unsolicited and obtrusive. Many will likely prove helpful.
As you walk down a grocery store aisle, discounts, and special deals on your favorite items might populate your AR smart glasses. Or if you find yourself admiring an expensive pair of pants, your headset might suggest similar items at a lower cost, or cheaper distributors with the same product. Once our society reopens, think about driving by a stadium on the way to work, next weekend’s best concert ticket deals might filter through your AR suggestions—whether your personal AI intends them for your friend’s upcoming birthday or your own enjoyment.
Instead of bombarding you at every turn on a needed handheld device, ads will appear only when most relevant to your physical surroundings— or toggle them off, and have your personal AI do the product research for you.
Education & Travel
(1) Customized, continuous learning:
The convergence of today’s AI revolution with AR advancements gives us the ability to create individually customized learning environments. Throw sensors in the mix for tracking of neural and physiological data, and students will soon be empowered to mediate a growth mindset better, and even work towards achieving a flow state (which research shows can vastly amplify learning).
Within the classroom, Magic Leap One’s Lumin operating system allows multiple wearers to share in a digital experience, such as a dissection or historical map. From a collaborative creation standpoint, students can use Magic Leap’s CAD application to join forces on 3D designs.
In success, AR’s convergence with biometric sensors and AI will give rise to an extraordinarily different education system: one comprised of delocalized, individually customizable, responsive, and accelerated learning environments.
Continuous and learn-everywhere, education will no longer be confined to the classroom. Already, numerous AR mobile apps can identify objects in a user’s visual field, instantaneously presenting relevant information. As user interface hardware undergoes a dramatic shift in the next decade, these software capabilities will only explode in development and use.
Gazing out your window at a cloud will unlock interactive information about the water cycle and climate science. Walking past an old building, you might effortlessly learn about its history dating back to the sixteenth century. This is information abundance, but it is the data’s accessibility that will soon drive knowledge abundance.
(2) Training:
AR will enable on-the-job training at far lower costs in almost any environment, from factories to hospitals. Smart glasses are already beginning to guide manufacturing plant employees as they learn how to assemble new equipment. Retailers stand to decimate the time it takes to train a new employee with AR tours and product descriptions.
Already, automotive technicians can better understand the internal components of a vehicle without dismantling it. Jaguar Land Rover, for instance, has recently implemented Bosch’s Re’flekt One AR solution. Training technicians with “x-ray” vision, the AR service thereby allows them to visualize the insides of Range Rover Sport vehicles without removing their dashboards.
In healthcare, medical students will be able to practice surgeries on artificial cadavers with hyper-realistic AR displays. Not only will this allow them to iterate on their surgical skills rapidly, but AR will dramatically lower the cost and constraints of standard medical degrees and specializations.
Meanwhile, sports training in simulators will vastly improve with advanced AR headset technology. Even practicing chess or piano will be achievable with any tabletop surface, allowing us to hone real skills with virtual interfaces.
(3) Travel:
As with most tasks, AI’s convergence with AR glasses will allow us to outsource all the most challenging (and least enjoyable) decisions associated with travel, whether finding the best restaurants or well-suited local experiences.
Perhaps one of AR’s more sophisticated uses (already rolling out today) involves translation. Whether you need to decode a menu or access subtitles while conversing across a language barrier, instantaneous translation is about to improve exponentially with the rise of AI-powered AR glasses. Even today, Google Translate can already convert menu text and street signs in real-time through your smartphone.
Manufacturing
Manufacturing presents the nearest-term frontier for AR’s commercial use. As a result, many of today’s leading headset companies—including Magic Leap, Vuzix, and Microsoft—are seeking out initial adopters and enterprise applications in the manufacturing realm.
(1) Design:
Targeting the technology for simulation purposes, Airbus launched an AR model of the MRH-90 Taipan aircraft just last year, allowing designers and engineers to view various components, potential upgrades, and electro-optical sensors before execution. Saving big on parts and overhead costs, Airbus thereby allowed technicians to make necessary design changes without removing their interaction with the aircraft.
(2) Supply chain optimization:
AR guidance linked to a centralized AI will also mitigate supply chain inefficiencies. Coordinating moving parts, eliminating the need to hold a scanner at each checkpoint, and directing traffic within warehouses will vastly improve workflow.
After initially implementing AR “vision picking” in 2015, leading supply company DHL recently announced it would continue to use the newest Google smart lens in warehouses across the world. Or take automotive supplier ZF, which has now rolled out the use of the HoloLens in plant maintenance.
(3) Quality assurance & accessible expertise:
AR technology will also play a critical role in quality assurance, as it already does in Porsche’s assembly plant in Leipzig, Germany. Whenever manufacturers require guidance from engineers, remote assistance is effectively no longer remote, as equipment experts guide employees through their AR glasses and teach them on the job.
Transportation & Navigation
(1) Autonomous vehicles:
Nvidia’s Drive platform for Level 2+ autonomous vehicles is already combining sensor fusion and perception with AR dashboard displays to alert drivers of road hazards, highlight points of interest, and provide navigation assistance.
In our current transition phase of partially autonomous vehicles, such AR integration allows drivers to monitor conditions yet eases the burden of constant attention to the road. Along these lines, Volkswagen has already partnered with Nvidia to produce ID Buzz electric cars, set to run on the Drive OS by 2020. And Nvidia’s platform is fast on the move, has also partnered with Toyota, Uber, and Mercedes-Benz. Within just the next few years, AR displays may be commonplace in these vehicles.
(2) Navigation:
We’ve all seen (or been) that someone spinning around with their smartphone to decipher the first few steps of a digital map’s commands. But AR is already making everyday navigation intuitive and efficient.
Google Maps’ AR feature has already been demoed on Pixel phones: instead of staring at your map from a bird’s eye view, users direct their camera at the street, and superimposed directions are immediately layered virtually on top.
As AI identifies what you see, it instantaneously communicates with your GPS to pinpoint your location and orientation. Although a mainstream rollout date has not yet been announced, this feature will likely make it to your phone in the near future.
Entertainment
(1) Gaming:
We got our first taste of AR’s real-world gamification in 2016, when Nintendo released Pokémon Go. And today, the gaming app has now surpassed 1 billion downloads. But by contrast to VR, AR is increasingly seen as a medium for bringing gamers together in the physical world, encouraging outdoor exploration, activity, and human connection in the process.
In the recently exploding eSports industry, AR has the potential to turn player’s screens into live-action stadiums. With the concern of social distancing, this scenario will be driven rapidly forward. In 2019, the global eSports market exceeded US$1.1 billion in revenue, and AR’s potential to elevate the experience will only see this number soar.
(2) Art:
Many of today’s most popular AR apps allow users to throw dinosaurs into their surroundings (Monster Park), learn how to dance (Dance Reality), or try on highly convincing virtual tattoos (InkHunter). As high-definition rendering becomes more commonplace, art will, too, grow more and more accessible.
Magic Leap aims to construct an entire “Magicverse” of digital layers superimposed on our physical reality. Location-based AR displays, ranging from art installations to gaming hubs, will be viewable in a shared experience across hundreds of headsets. Individuals will simply toggle between modes to access whichever version of the universe they desire. Endless opportunities to design our...