This week’s episode is somewhat unique in that I’m not joined by not by one, not by two... but three guests making this our first ever four-way conversation which has tested my skills as a host and those of Fina, my fabulous editor.
Creative agency Free The Birds has three equal managing partners – Nick Vaus, Paul Domenet and Sara Jones.
They believe that acting alone as a CEO can be quite dangerous because there is no one to sense-check your decisions. Instead, they run the agency in partnership with each member contributing their unique expertise and strengths.
Nick’s skills as a creative director leading major retail projects for Waitrose, Sara’s business acumen having worked with P&G and Coty, and Paul’s communications experience with Diageo and Toyota have enabled them to build a different type of agency that is challenging the status quo in more ways than one.
We kept the theme of this episode super-focussed and really unpicked how they lead and manage their agency with this unique structure. We looked at how they make decisions on a practical level, what they think the secret to their success has been and some of the most surprising benefits it has brought them.
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