In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.

Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.

Chapters:

• 00:00 - Intro
• 02:25 - Wendy's Journey in Nonprofit Fundraising
• 08:45 - Exploring Peer-to-Peer Texting
• 16:24 - Implementing Texting Programs for Nonprofits
• 28:54 - The Role of Direct Mail in Omnichannel Strategies
• 40:57 - Future of Peer-to-Peer Texting and Best Practices
• 43:05 - Get in Touch with Wendy

Get in Touch with Wendy:

Wendy's Email - whusman@mwdagency.com

Mal Warwick Donordigital Website

2025 Bridge Conference

Mentions:

Evan Tighe

Kate Mucci

Companies/Organizations:

Student Conservation Association

Semper Virens Fund

Trust for Public Land

NTEN

Great Small Works