Sometimes, in order to make a massive impact, you gotta start at the top.
In today’s coaching session, Melissa shares the insider scoop on why locking arms with decision-makers, influencers, and committee leaders is the key to growing a profitable business, especially when your heart is all about giving back.
If you truly want to make a difference, today’s episode will show you how.
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Transcripts
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I'm I have 15 years experience as a collegiate coach for women's basketball, and I got out of the space because there's no support for coaches period. And it's a niche that's there's not a lot of us in especially women of color. So, trying to, when I was doing the work last night on avatar work like I got, I kind of get stuck because it's like well who.
Who is your avatar? It's both men and women. It's both married and single. It's, you know, um, but as we, you know, as the questions like, what are they struggling with? They all like, that was like encompassing, um, which was easier for me to see, but I also struggle. Like coaches are not just like, Ooh, sign up because I've got some struggles.
but like athletic directors, [:
Um, so I feel I feel like I'm between two companies like I'm. Running the rec center for therapy with athletes, which is great, but I'm starting the coaches advocate, which is new and really focusing. My, my passion is coaches and really trying to make it so that coaches feel safe to talk about their mental health.
, we're talking specifically [:
Is it just, um, is it a certain, um, age group? So is it high school? Is it college? Is it any, any demographic? So college coaches are the one that ones that can afford me. High school coaches. I think it had to come through like athletic directors from the school to pay for it. Because I was a high school coach.
I wasn't like you get a stipend. So it's not much there. Um, but then also too, there, there are people at the division one level, like. Directors of operations that make little to no money. There are volunteers, things of that nature. So it's a gambit of people. Yes. Do I want to like, you know, again, to your avatar question, like, yes, I want to, you know, market to those that can afford it, but also the people that are underneath, they really do need it as well.
od. So you guys follow me on [:
So go ahead. What I love about LinkedIn on average is that the active user on the platform is making roughly a hundred thousand dollars a year. Okay. So we have, we, you're on a platform where people pay right in general. And so what I'm going to say is be cognizant of the platform you're using and how you're leveraging this, this engine, right.
To generate business. And when we solve rich people's problems. First. They pay rich people pay to have their problems solved. Then we can go be the humanitarian or whatever you want to call it. We can be philanthropic and give back. But if we don't have cash flow in our business, like we can't serve everyone.
his huge servant heart. They [:
around key decision makers and influencers kind of top level down, um, and how you can strategically network on the platform, not even just for direct to consumer, but like direct to influencers, key decision makers. Committee leaders, um, in your arena who have the gateway and the door to large groups of people, right?
vest, right, because you can [:
But the, the. Yeah. Um, so I would encourage you, we have, um, Linnea who's in our program. She does like, she is a leadership expert and specifically does a phenomenal job with grant writing for preschools. Now, when you talk about there not being a, you know, you would perceivably think there's not a whole lot of money in that space or like, how do you target that on LinkedIn?
r to key decision makers for [:
is studying some of the most affluent, you know, successful coaches that are active on LinkedIn, study their behavior, like go find them and see who they're engaging with. What communities are they following? What companies or schools are they following? Um, and how can you Study their behavior and ask yourself, how can I get in front of or mimic or be a part of what they're constantly active on the platform with?
