Shownotes
In this episode of Podcasting Success Secrets, Hector Santiesteban and Chris Doelle discuss the importance of valuing oneself as a podcaster and taking podcasting seriously. They delve into the power of conversational podcasts and ways to create an engaging listener experience. The conversation also covers how businesses can benefit from creating their own show, being a guest on a show, or advertising. They also discuss the ROI of podcasting and the significance of building relationships with listeners. Overall, this episode provides valuable insights for aspiring and experienced podcasters alike on how to increase audience and value.
In This Episode, You'll Learn:
- 00:00 - Maximizing podcast potential with Chris Daley
- 01:08 - From foreign concept to thriving industry: the evolution of podcasting
- 03:00 - The pioneers and evolution of podcasting
- 06:00 - Podcasting as a career and advertising platform
- 10:41 - Increasing podcast audience and value
- 12:43 - Authenticity and the throwback to early music streaming services
- 14:37 - Navigating the transition from hobby to business
- 18:14 - Captivating your audience with ads: the value of authenticity
Links And Resources:
Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
