In this episode, Patrick Casale and Ariel Shumaker-Hammond, a couple's therapist and professional photographer, talk about the messiness, curiosity, and joy that often come with pursuing the many paths to creating fulfilling careers, especially as an ADHDer.

Ariel’s journey as a therapist, specialist in couples intensives, and professional photographer is a reminder of how rewarding it can be to honor non-linear career paths and the power of authentic connection.

Here are 3 key takeaways:

1. Authentic Relationships are the Heart of Both Therapy and Business: Ariel built her thriving practice and photography business through genuine relationships, grounded in curiosity and shared values—not just traditional marketing. Your network can be your best referral source when you show up authentically.
2. Neurodiversity Fuels Innovation, Not Instability: What may feel like a "meandering" or chaotic path can be a strength, especially for ADHDers and other neurodivergent entrepreneurs. Following passion, honoring limited energy, and not shaming yourself for pivoting are vital for sustainable business growth.
3. Business Models Can—and Should—Evolve: Whether it’s moving into couples intensives for deeper, more effective therapy or blending therapeutic skills with creative talents like photography, you have permission to change things up, ditch "norms," and find what makes you and your clients thrive.

If you’re building a private practice or exploring creative expansions, remember to lead with your authentic self, stay curious, and value the relationships that make your work meaningful.

More about Ariel:

Ariel is originally from North Carolina. After living for almost a decade out West, she missed the soft air, warm greens, and changing seasons, and convinced her husband to move back with her to the mountains. Her pronouns are she/her/hers.

Ariel loves working with a variety of folx, but specializes in couples work, including healing from affairs, or those contemplating separation. She also has extensive training and experience working with infertility challenges, reproductive trauma, perinatal mood and anxiety issues, and people going through major life transitions.

Ariel’s work is largely shaped through an anti-racist/anti-oppression lens, and this often factors into sessions. She is comfortable with and experienced in working with BIPOC (Black Indigenous, People of Color)/people of the global majority, LGBTQI folx, and folx of any gender expression. She continues to work on her own anti-racist and decolonizing journey. She also uses humor, when appropriate, and is never afraid to cry with a client.

Ariel is also a professional photographer, specializing in a documentary style for families, newborn/early childhood, retreats, and headshots/business. For photography & counseling, she offers equity-based spots.

• Instagram: @arielshumakerphoto
• Facebook: facebook.com/ashevillephoto
• Website: arielshumakerphotography.com

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Thanks to Our Sponsors: The Receptionist for iPad, Alma, & All Things Private Practice — 2025 & 2026 Retreats!

✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

✨ Alma

Thanks to Alma for sponsoring this episode.

Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

✨ All Things Private Practice — 2025 & 2026 Retreats

All Things Private Practice has some amazing retreat experiences coming up in 2025 and 2026.

We have two retreats in Queenstown, New Zealand. The first is for Neurodivergent Entrepreneurs from March 1st to 8th, and the second retreat, Beyond Private Practice, focuses on moving beyond one-on-one therapy and creating alternative income streams from March 15th to 22nd.

Spaces are limited, so check the links to sign up today. Doubt yourself, do it anyway!

• Neurodivergent Entrepreneurs in Queenstown, New Zealand: allthingspractice.com/new-zealand-neurodivergent
• Beyond Private Practice in Queenstown, New Zealand: allthingspractice.com/new-zealand-income-streams

Mentioned in this episode:

Alma

I want to thank Alma for sponsoring this episode. Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals who are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Visit helloalma.com/ATPP to learn more.

All Things Private Practice — 2025 & 2026 Retreats

All Things Private Practice has some amazing retreat experiences coming up in 2025 and 2026. Join us in Edinburgh, Scotland for the second Doubt Yourself, Do It Anyway Summit from July 14th to 17th, 2025! We have an incredible lineup of 12 speakers and offer 12 MBCCEs. If you're a leader or aspiring to start a group practice, join our Leadership Retreat in Chania, Crete, from September 6th to 11th. In 2026, we have two retreats in Queenstown, New Zealand. The first is for Neurodivergent Entrepreneurs from March 1st to 8th, and the second retreat, Beyond Private Practice, focuses on moving beyond one-on-one therapy and creating alternative income streams from March 15th to 22nd. Spaces are limited, so check the links to sign up today. Doubt yourself, do it anyway! Doubt Yourself, Do It Anyway Summit in Scotland: https://www.empoweredescapes.com/scotland-july-2025-summit Leadership Retreat in Chania, Crete: https://www.empoweredescapes.com/greece-retreat-2025 Neurodivergent Entrepreneurs in Queenstown, New Zealand: https://www.allthingspractice.com/new-zealand-neurodivergent Beyond Private Practice in Queenstown, New Zealand: https://www.allthingspractice.com/new-zealand-income-streams

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.