Do you consider yourself a good salesperson? What strategies do you use to make a sale? Selling is a skill that has to be taken seriously. You don't become an excellent salesperson just by memorizing and using specific sales pitches. As someone who has sold a lot of stuff for a long time and gained insights from a lot of sales training, Sharran has developed an understanding of what makes people buy.
Today, Sharran will talk about 4 words that don't sell. They may get you a sale, but your clients may feel resentment when they realize they were manipulated. Sharran learned these 4 words from his early days at Goldman Sachs. Discover what these words mean when used in a sales setting and why investment banker Lloyd Blankfein forbids their use inside Goldman Sachs.