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4 Words That Don't Sell
Episode 12120th September 2022 • Business School with Sharran Srivatsaa • Sharran Srivatsaa
00:00:00 00:32:42

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Do you consider yourself a good salesperson? What strategies do you use to make a sale? Selling is a skill that has to be taken seriously. You don't become an excellent salesperson just by memorizing and using specific sales pitches. As someone who has sold a lot of stuff for a long time and gained insights from a lot of sales training, Sharran has developed an understanding of what makes people buy. 

Today, Sharran will talk about 4 words that don't sell. They may get you a sale, but your clients may feel resentment when they realize they were manipulated. Sharran learned these 4 words from his early days at Goldman Sachs. Discover what these words mean when used in a sales setting and why investment banker Lloyd Blankfein forbids their use inside Goldman Sachs. 

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“Selling is a skill, and it has to be taken seriously.”

- Sharran Srivatsaa


00:00 If you sell anything, this episode is for you

02:26 How the idea for this episode came about

05:52 What Sharran learned from a 10-minute conversation with Lloyd Blankfein, former CEO of Goldman Sachs

07:03 2 words that make grandma mad (they are the harshest words you can use)

09:56 The question Lloyd Blankfein asked Sharran

10:57 Respect your client's intelligence (don't use a manipulative authority frame)

12:39 The next 2 words you must not use during a sale and why

15:46 Here's a better way to frame your pitch

17:07 Using the 4 words will only work if you have these qualities

18:53 When can you use the words, and why is it important?

19:05  Sharran's experience in using the words “makes sense” (while in a conversation with his advisors, Russ Morgan, and Joey Mure)

21:45 A story of how the words “fair enough” were used in the right frame

23:59 Your job is not to crush the objection

25:10 Here's what you want to happen when closing an expensive or complex sale

28:24 Quick recap of today's episode


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