We're back this Thursday with another episode of the Focused Fifteen series, where I bring you thoughts I have as an entrepreneur during the day.
Today we're talking about the power of niching down in your business, focusing on one specific thing and going all in. When you get really good at your area of expertise, you become known for it.
Amazon is a perfect example of the power of niching down. When I was in college, Amazon was the go-to spot for textbooks. They became a powerhouse book delivery service. Once they built their name and reputation, they expanded in to what they've become today.
Their concept can be applied in everyday life. If we focus on 1 thing, we get REALLY good at it. We can't learn 5 hobbies at once and split our time among them and expect to be AWESOME at them all. Bringing that in to the business world, we feel like if we niche down, we're saying "no" to all of the opportunities out there. When in reality what we're doing is proving that we're an expert in a certain area, which enables others to spread your name widely.