If you've ever felt overwhelmed and frustrated with content creation, this take on it might change your mind.

Christine McShane walks you through a content strategy that is more like networking and prequalifies your leads before you hop on a call.

Key Takeaway

Discovery calls are the ultimate connection tool but you can use your content to make sure you’re only getting on the right ones to save time and energy.

We talk about

• How the right content can improve your sales process
• How to use content to start a conversation
• The best type of content to encourage conversations
• What not to do in your content

Links

To read the transcript and explore other episodes go to dianemayor.com/169