If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.

Erik and Ashland talk about:

• Ashland's experience as an entrepreneur
• the challenges of managing inventory in retail and its impact on e-commerce conversion rates
• the importance of personalization in e-commerce
• how to use customer data to create a connected journey across different channels
• optimizing the product page for conversion
• managing inventory in retail
• creating a connected journey for customers across all channels
• how merchants increase conversion rates through dynamic website content
• the need to emphasize the brand story to build social trust

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Ashland Stansbury - https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/

Justuno: https://www.justuno.com/

Because: https://www.trybecause.com/