In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Bobby Cimrhanzel, President of Lakeland Marketing, one of the largest foodservice brokers in the U.S. Bobby casts a vibrant and fresh perspective on the need to treat people, run companies with integrity and establish a healthy culture in organizations. Nick and Bobby also discuss how foodservice companies can expand into multiple markets and handle potential challenges in the process.

QUOTES

• “Find great partners. Partners that have the same vision, that are all aligned and will lean into each other.” -Bobby Cimrhanzel [10:16]



• “Doing the right thing is important. It is easier to do the right thing than to cover up doing the wrong thing. Having integrity as a company and as a person and treating people the way they should be treated is important.” - Bobby Cimrhanzel [38:19]

TIMESTAMPS

• [00:27] Intro
• [01:31] How Bobby got into the foodservice industry
• [04:06] Achieving breakthrough
• [08:40] Expanding to larger markets
• [10:40] Value propositions
• [18:45] Creating excitement for your sales teams 
• [23:56] Mentors that have influenced Bobby  
• [31:01] Bobby’s reflections on his career so far
• [35:05] Facing a potential recession in 2023
• [37:35] How Bobby would like to be remembered 

RESOURCES

Portillo Sales

CONTACT

Nick: nick.portillo@portillosales.com

Bobby: https://www.linkedin.com/in/bobby-cimrhanzel-9117511a/