Shownotes
Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks.
With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips & strategies on how to create successful video ads.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
Mentioned links:
Should I be running video ads and what can I expect?
https://help.sol8.com/faqs/video-ads
Social Trends: https://joinsocialtrends.com/
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0:00 Video Ads 101: How to Harness the Power of Hooks and Turn Viewers into Customers
3:18 Example of a Good Hook
5:12 Need help starting with Google Ads? Let StarterPPC help you!
7:49 Using Social Trends for Hook Ideas
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Transcripts
Hi everyone, Regina here from Starter PPC.
2
:Today we're going to be
talking about the hook.
3
:What is the hook?
4
:I'm talking about the first five
seconds of every single video that
5
:you're making that you think you
might need to use in a video ad.
6
:If you're making a video,
you might as well make it ad.
7
:Worthy, right?
8
:the most important thing, I cannot stress
this enough when you're making a video is
9
:to think about those first five seconds,
because at the end of five seconds,
10
:people are going to skip that ad, right?
11
:That little skip ad button shows
up in the bottom right corner.
12
:If people are being forced
to watch that video, right?
13
:Sometimes it just shows up on the side
of a website as a remarketing video.
14
:But other times there's.
15
:being forced to sit there and
watch it like a commercial and that
16
:little skip add button shows up at
the end of the five second mark.
17
:So you basically have just five seconds
to get people to think, Hmm, I want
18
:to keep watching this video, right?
19
:So that's your goal for the
first five seconds is to get
20
:them to keep watching the video.
21
:And it's, make or break it guys.
22
:If you don't achieve that in five
seconds, they're going to skip it.
23
:Okay.
24
:So.
25
:This is called the hook.
26
:So in this video, I'm going to run
through first an example of a hook
27
:that my team and I made recently on
the YouTube channel for StarterPBC.
28
:And I'm going to show you some statistics
that I found so that we can see an
29
:example of a good hook and why it works.
30
:And then I'm going to run through
a really Cool free resource that
31
:I found through another company.
32
:They don't even know that I'm making
this video called social trends.
33
:They are giving out like 400 examples
of really Really good hooks that I think
34
:that you guys can pull from if you go and
opt in again They don't even know that
35
:I'm talking about it But I downloaded it
recently and I'm just so excited about it
36
:had to share it with you guys the first
thing I have pulled up is this article
37
:which is on the Solutions8 website.
38
:It's an article that I wrote a million
years ago, but it's still relevant today.
39
:I've actually updated it once
or twice, but the classics
40
:don't really change, right?
41
:This is, Should I be running
video ads and what can I expect?
42
:It's on the Solutions8 Help Center.
43
:It's a really good summary of if you
guys are making videos, videos for video.
44
:video ads.
45
:What to think about before you hit record.
46
:There's five video sequence ideas
that you can run through just to
47
:kind of get the juices flowing
and down here, pro tips, right?
48
:Just summary of what to think about.
49
:And you can see right here at the
top, since videos are often skippable,
50
:it is critical that you mention your
brand or company name and your offer
51
:within the first six seconds, You want
them to know what are you doing there?
52
:What is going on?
53
:What are you selling?
54
:And not just that, but you want
to do it in a way that hints
55
:that there will be more value in
the video if they keep watching.
56
:All right.
57
:So I'm going to link you to this help
article in the description so that you
58
:can save it in your back pocket for
the next time you were hitting record.
59
:Okay.
60
:let's move on to the example.
61
:Last week, the video that we
produced on the Starter PPC YouTube
62
:channel is called Why conversions
drop with tROAS or tCPAs applied.
63
:All of our videos, they start
with this coming up soon section.
64
:And we use this because
we want to create a hook.
65
:Okay, I'm going to show it to
you and talk about it here.
66
:You notice that your impressions
and your clicks plummet along
67
:with your budget, right?
68
:Your, your daily spend isn't
being spent a hundred percent
69
:when the TROAS or TCPA is applied.
70
:I'm going to explain
why that happens today.
71
:We're talking about the
bid settings called.
72
:Okay guys.
73
:So in five seconds, you'll see, ready?
74
:We're going to count.
75
:What did I say in those
first five seconds?
76
:This is the hook.
77
:You notice that your
impressions and your clicks.
78
:Plum it along with your boom.
79
:That's five seconds.
80
:That's how much time you get.
81
:So choose those first few words
that three fourths of a sentence.
82
:Very, very carefully.
83
:In this case, we're, we're starting the
hook halfway through a sentence, right?
84
:It's not even a complete sentence.
85
:I literally start by saying
86
:you notice the sentence.
87
:And yet we set this.
88
:Video up as a video ad, which I've been
doing with all of the videos on the
89
:starter PPC channel, and I'm going to
toggle over and show you guys the stats.
90
:no matter which way you look at it,
average watch time, you sort by average
91
:watch time, this video is at the top.
92
:Video played to 25%,
this one's at the top.
93
:Video played to 50%, video played
to 75%, video played to 100%.
94
:No matter which column I'm sorting by,
that's the video that gets people hooked.
95
:And this is this is actually
one of our newest videos, right?
96
:You saw all of all of
these are older videos.
97
:So it hasn't even spent a lot yet.
98
:The cost is still less than the rest, but
it's blowing the rest out of the water.
99
:I mean, average watch time here is 200.
100
:And eight seconds, I guess.
101
:Whereas the next closest
runner up is called unlock
102
:your business's full potential,
increase your average order value.
103
:Probably even a better topic, honestly,
if you want to make money than this
104
:one, but because the hook wasn't as
good it's only getting half of that
105
:a little more than half of that.
106
:as far as.
107
:average watch time.
108
:You want people to watch
your videos because you have
109
:more to say to them, right?
110
:You have an entire sales pitch, whether
you're selling a product or a service,
111
:you want them to view it, hear about it.
112
:You need to talk through the value.
113
:And so you need to get their buy in right
away to keep them, to keep them watching.
114
:Okay.
115
:this is just, some examples, how
to get the juices flowing now.
116
:Instagram gave me an ad for
these guys, social trends.
117
:I don't know them.
118
:I'm not affiliated with them.
119
:I don't even remember what the video
ad said, but I ended up clicking on it.
120
:And I noticed that they were
giving away for free, 1, 350
121
:opening hook ideas, right?
122
:video hooks.
123
:And I just thought this
is so worth opting in.
124
:I do think that it's a seven day
free trial and then they charge
125
:you 50, but in those seven days
you can get all of the hooks.
126
:You can make copies of
all of the documents.
127
:I'm going to give you a sneak peek because
I did sign up and this is what I got.
128
:It comes with a couple things
other than the viral hooks, but
129
:since we're on the subject of
viral hooks, these are them here.
130
:You can see they've got a bunch of
them, you guys, each of these is a huge
131
:spreadsheet with multiple tabs, 50 hooks
here, 50 hooks here, 50 hooks here and
132
:you can kind of just go down the list and
see, okay, does this hook apply to us?
133
:Could we possibly spin this hook?
134
:to work with our video
that we want to make.
135
:They're really good.
136
:They're really good hooks.
137
:These are things that I think
Social Trends has tried with their
138
:clients and has found success.
139
:And they're just bottling it
up and giving away for free.
140
:I'm gonna link you to this landing page.
141
:Again, I get nothing when you
guys opt in for Social Trends.
142
:I just want...
143
:To make sure that this small businesses
that we work with at starter PPC, anyone
144
:who needs Google ads, who has a budget of
5, 000 or less has good video because we
145
:cannot we cannot win on Google ads anymore
nowadays without good video, you guys.
146
:And.
147
:Every single day we get new clients
who come in and sure enough,
148
:they don't have good videos.
149
:So please, please, please
get started on video.
150
:You should have at least five to
10 videos with high quality hooks.
151
:don't forget to tell them your brand
name in the first five seconds.
152
:You can, if you don't have time to spit
it out in those first five seconds,
153
:you can just put it on the put it on
the screen like this, our logo here.
154
:I guess it doesn't really say what we
do, but Starter PPC, it's kind of in
155
:the title of the business, so we don't
really have to, but you might want
156
:to say the name of your brand here.
157
:That's that.
158
:Go out there, hit record on your camera,
upload those videos to YouTube, send
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:them to your Google ads manager so that
they can get a video ad started for you.
