Artwork for podcast Perpetual Traffic
Episode 358: TV Ads? How Marketers Can Tap into a Blue Ocean with Dan Larkman
Episode 35818th January 2022 • Perpetual Traffic • Scalable Media Network
00:00:00 01:02:15

Share Episode

Shownotes

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. 

 

Listen in for what’s basically a master class on TV ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why programmatic advertising is so valuable and growing so fast 
  • How to partner with cross-device companies to track from different devices
  • How smaller brands can bust through the two biggest barriers to connected TV
  • Why multi-touch attribution will be a key factor in 2022 (and what means)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

DigitalMarketer Ebooks

Join Ralph and Kasim at Ad World!

FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.

Ad World Conference

Follow

Links