Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.
In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them.
Listen in for what’s basically a master class on TV ads.
IN THIS EPISODE YOU’LL LEARN:
Why programmatic advertising is so valuable and growing so fast
How to partner with cross-device companies to track from different devices
How smaller brands can bust through the two biggest barriers to connected TV
Why multi-touch attribution will be a key factor in 2022 (and what means)