Artwork for podcast Perpetual Traffic
Important Black Friday/Cyber Monday Tips with Savannah Sanchez
Episode 43725th October 2022 • Perpetual Traffic • Scalable Media Network
00:00:00 00:44:29

Share Episode

Shownotes

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  

On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.


Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  


IN THIS EPISODE, YOU'LL LEARN:

  • How to prepare for Black Friday (BF) and Cyber Monday (CM)
  • Testing ads for the holiday months
  • Using TikTok for BF Prospecting
  • The best time to launch a Black Friday marketing campaign
  • Marketers are shooting themselves in the foot with early Black Friday deals
  • Are Black Friday deals still effective?
  • Marketers need to stop creating a false sense of scarcity with their products
  • Dealing with attribution on TikTok 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Reclaim 5-10x More Abandonment Revenue with Retention.Com

Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity.

Retention.com

Get Conversion Optimization Superpowers

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Follow

Links