Today’s guest is Jon Wilkins, best known for co-founding Naked Communications and now a founding partner at The Intangibles.

First Jon reflects on what made Naked distinctive – not least how they attracted “brilliant misfits”, protected their culture as they expanded internationally, and built trust by putting client interests first.

We also explore his transition via Karmarama into Accenture, helping lead the multi-billion dollar acquisition spree that ultimately built Accenture Song, and arguably redefined the agency landscape.

Finally Jon unpacks his latest venture – the new model consultancy, The Intangibles, which addresses opportunities that many client-side CEOs can't yet see.

Few people have so consistently explored uncharted territory and Jon openly shares his thinking, his methods, and the lessons learned along the way.

HIGHLIGHTS:

[03:51] Finding uncharted territory

[08:17] Trust through neutrality

[11:00] Hiring brilliant misfits

[15:11] Codify the culture

[21:01] Knowing when to move on

[23:46] Accenture’s CMO opportunity

[27:55] Building The Intangibles

[33:45] Where value comes from

[40:20] The value of trust

[43:10] Fuelling human superpowers

[47:39] Championing new spaces

MORE ABOUT JON:

LinkedIn: linkedin.com/in/wilkinsjon

Website: theintangibles.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

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