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Ep 44: Profiting from Purpose and Sustainability
Episode 4427th August 2024 • (UN)Conventional Wealth • Dan Nicholson
00:00:00 00:29:45

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Are you ready to transform your snacking habits while contributing to a more sustainable world?

In this episode of "(UN) Conventional Wealth," host Dan Nicholson sits down with Nathalia Rojas, the CEO & Co-Founder of 2FIT BRANDS. Nathalia shares her inspiring journey from competitive gymnastics to founding a company dedicated to creating vegan, keto-friendly, gluten-free snacks that are as delicious as they are healthy. She discusses how her background in gymnastics influenced her approach to wellness and sustainability, and how she turned her passion into a thriving business. Nathalia also explores the challenges and rewards of entrepreneurship and offers valuable insights into building a brand that aligns with personal values and global trends.

Key Takeaways:


  • The Power of Purpose: Nathalia emphasizes the importance of aligning your business with a strong personal mission, which can drive success and fulfillment.
  • Sustainable Snacking: Learn how 2FIT BRANDS is revolutionizing the snack industry with its commitment to health and sustainability.
  • Entrepreneurial Insights: Nathalia shares her tips for overcoming obstacles, staying motivated, and growing a successful business.
  • Gymnastics to Business: Discover how Nathalia’s athletic background provided her with the discipline and resilience needed to excel in the business world.


Quote from Nathalia:


"Creating a product that not only tastes good but also supports a healthier planet is what drives me every day."


How to Reach Nathalia Rojas:


Connect with Nathalia Rojas on LinkedIn or visit the 2FIT BRANDS website at www.2fitbrands.com to learn more about her mission and products.

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