#27: Content Marketing is a hot topic, but it’s also a confusing one. As if you ask different people, you probably will get different answer. So I thought why not let me invite my good friend and the leading voice of the growing Content Marketing movement in the UK-Chris Marr come to the show to share his perspectives with us. After all, he has built his entire business based on Content Marketing, well, he even hosts annual conference in Scotland called The Content Marketing Academy, which is happening in June. I will be there, and I hope to see you as well.

In this episode, we are learning some key lessons such as Chris’ journey to become entrepreneur, how to overcome imposter syndrome, how to create the content that converts, and how to build a vibrant community for your business. It’s gem-packed as you can tell! Now, let’s chat with Chris.

Key Lessons:

1. How Chris burned the boat to start his own business from the get-go.
2. What’s Content Marketing in his perspective

-Show vs Tell

-Assets Spending vs Assets Building

-Relationship building vs short term transactional behaviour

1. How to conquer the thoughts of “Who would care about my content?”
2. How to build vibrant community for your business

Tweetable: @chrismarr101@kellybaader

Trust is the true currency of today’s business world.

Links:

Chris’ website: https://www.thecontentmarketingacademy.co.uk/about/

TCMA 2017: http://www.thecontentmarketingacademy.co.uk/2017/